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Community Management

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Community management

Plateformes et fonctionnalités

Community Manager

Why people participate in online communities http://thenextweb.com/2008/05/24/why-people-participate-in-online-communities/ Online community participation

http://johnbell.typepad.com/weblog/2008/05/the-insiders-gu.html We want to engage with or build community to meet some marketing goal - itself designed around a business goal. We may want more loyal customers, a way to activate brand advocates, build brand reputation and value, and even sell products and services. Guide to Using Community for Marketing

Active community management is essential. http://www.zdnet.com/blog/hinchcliffe/twelve-best-practices-for-online-customer-communities/190 Twelve best practices for online customer communities | ZDNet

http://thecustomercollective.com/TCC/22508 Mike Merriman is Director of Strategic Service at MZinga and has an extensive background in product development and management. Eight Considerations to Help Branded C

http://www.communityspark.com/community-building-getting-members-active-and-addicted/ They trust other members, and by implication this means they trust the community’s management. Community building: Getting members active and addicted | Community Building

The Seven Principles of Community Building

http://socialmediatoday.com/SMC/116198 As with any hype-cycle, people run out to get or make the latest thing - in this case a social network or community - and often don't think through what having one will be like. It's kind of like getting a puppy - exciting at first, but hard work thereafter! How to Kill A Community in 10 Easy Steps | Social Media Today

Le troisième niveau de valorisation, c'est de permettre aux contributeurs de s'élever dans la hiérarchie des décideurs (la spirale de l'ego). C'est typiquement l'organisation de Wikipedia qui crée des statuts particuliers d'utilisateurs. On peut très bien imaginer qu'une première proposition de publication ou un premier commentaire nécessite de s'identifier complètement et soit soumise à modération. http://jbp.typepad.com/jb/2008/03/dynamique-parti.html Dynamique participative : le jeu de l'ego - www.conseil-ebusiness.com, by JB Plantin

http://darmano.typepad.com/logic_emotion/2010/09/community.html Logic+Emotion: Digital Embassies: A Blueprint For Community Engagement Also commonly known as community management, the core focus of both is meaningfully engaging with members of a community in ways that are mutually beneficial to the organization/business/brand and the community which is being served .