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My dear friend Yaniv Golan , CTO of Yedda , had given a brilliant presentation regarding Incentives In Online Social Communities a few weeks ago at The Marker COM.vention and since it’s unfortunately in Hebrew, I wanted to translate it, include some of my own additions, and share it with you.
We were at the Community2.0 conference in Las Vegas .
One of the more significant Web 2.0 trends in business this year has been the advent of the Web-based customer community, where groups of like-minded individuals focus around a brand or a set of product and services come together and interact online. Far from the cynical marketing ploy that it can sometimes seem, customer communities often sprout up on the initiative of passionate customers. Successful examples of this include XMFan around XM Radio, HDTalking for Harley-Davidson, and IKEAFANS on IKEA products.
This is the tenth article in what I hope will be an indefinite series about the processes involved in developing a new online community from scratch. I am currently developing a new online community and am detailing its development on this blog. Community building: The real challenge
There has been a lot of buzz lately about the how many empty or failed online communities litter the web.
L'ego reste un levier incontournable si l'on veut asseoir une dynamique participative à un site communautaire. Le premier niveau de valorisation de l'ego c'est de laisser une liberté totale.
Upon first arriving at Edelman, I noticed that our language was a bit different when talking about community aspects of social media. Instead of saying "Facebook this and Twitter that" we often refer to the properties organizations manage online as "embassies" . While we work with clients closely in both consultative, strategic and tactical ways, it seemed like the right time to take a step back and focus on what's really important.