
Community Management
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Community management
Plateformes et fonctionnalités
Community Manager
Why people participate in online communities
One of the more significant Web 2.0 trends in business this year has been the advent of the Web-based customer community, where groups of like-minded individuals focus around a brand or a set of product and services come together and interact online. Far from the cynical marketing ploy that it can sometimes seem, customer communities often sprout up on the initiative of passionate customers. Successful examples of this include XMFan around XM Radio, HDTalking for Harley-Davidson, and IKEAFANS on IKEA products.
Twelve best practices for online customer communities
Community building: Getting members active and addicted | Community Building
How to Kill A Community in 10 Easy Steps
L'ego reste un levier incontournable si l'on veut asseoir une dynamique participative à un site communautaire. Le premier niveau de valorisation de l'ego c'est de laisser une liberté totale.

