The Perfect Landing Page. Landing page examples and 12 tips. Discussion of web design in companies who don't know the power of landing pages still often focuses on the home page. But savvy companies know that custom landing pages are essential to maximise conversion of leads when using inbound marketing techniques like SEO, AdWords and social media to drive visitors to a site. So this prompts the question, which factors make for the most effective landing page? Is a 'Perfect Landing Page' possible? This post gives a summary of my top 12 tips and places to look to find more examples. Salesforce.com - an example of the evolution of the Perfect Landing Page? To illustrate these tips, I'm going to use an example I've used in training many years - it's the Salesforce.com lead generation page for its CRM service targeting searchers who are looking for CRM systems.
The Salesforce.com landing pages illustrate many good practices. However, there is a problem with this type of landing page, and you can probably spot it! Defining landing pages So finally! ONE. 10 Ways to Increase Conversions on Mobile App Landing Pages. Got a mobile app you want to sell? Then listen up. We just created a new set of mobile app templates – currently for iPhone and Android apps – and to make sure we got them right, we collaborated with a team of world class mobile “appsperts” (that’s app and experts rolled into one). Namely, Ken Yarmosh Ken literally wrote the book on mobile app development App Savvy a #1 mobile book on Amazon and a must read for anyone wanting to create mobile apps. Jen Gordon Jen is an extraordinary mobile app designer and the creator of Tapptics.com which houses a huge collection of mobile training and design resources.
The first page section of your app page should have a sexy design, show an image of the device and include some bullet points. To help explain how we arrived at the final template designs, I’ll walk you though the architecture and design of 10 important elements of a successful mobile app landing page and how they can impact your conversion rate. 1. Right? Apps are new. Sex sells. 2. 3. 4. Effective Mobile Landing Page Design | In Transit. Get ready for the good, the bad, and the ugly in mobile advertising! In our previous blog post, our Conductor and CEO Steffan Berelowitz provided some insights on mobile landing page best practices. I hope you found that helpful!
This week, I am showing you examples of mobile landing pages that I have encountered—some are right on track, some are slightly derailed, and some are just train wrecks. Recap Let’s recap what was said in the previous blog post: Ensure your text displays at a legible sizeKeep the copywriting short and sweetUse enticing images and/or graphicsShow a prominent call to actionUse popular mobile advertising calls to action With those in mind, let’s now take a look at some mobile landing pages! Mobile Landing Pages Train Wrecks (The Ugly) Let’s start with the uglies. Text is too small to read, repeated pan and zoom action is requiredThe content is overwhelmingToo many fields to fill outIt takes more than 20 seconds to load Slightly Derailed (The Bad) NuvaRing Art Institutes.
12 useful tips for optimising mobile landing pages. Optimising desktop landing pages is a tricky business, as you need to make sure all the most alluring content is visible along with a clear call-to-action. These problems are obviously magnified on a smartphone screen as you’ve got to cram everything into a space just two inches by three inches. The perennial issue of capturing smartphone conversions is one we’ve addressed before in posts looking at mobile checkouts and best practice for mobile CTAs. And optimising landing pages is a big part of increasing conversions, as mobile users tend to be impatient so they need to be able to access the relevant content within a few clicks.
And with that in mind, here are 12 things to remember when optimising a mobile landing page. Obviously the precise layout of a mobile page depends on the visitor behaviour you want to encourage and should come as a result of user testing, but these are all important points you should consider... Don’t make people pinch and zoom Make sure fonts stand out Click-to-call. Your 12-Point Checklist for Mobile-Optimized Landing Pages. Who knew Disney (Walt, not the corporation) was such a prognosticator of things to come?
Visionary, yes. Impresario, of course. But who knew that “It’s a Small World,” that cloying little ditty you can’t get out of your head for hours after taking a 12-minute motorized gondola ride, would foretell the future of marketing? For digital marketers, even as the opportunities expand, the playing field is shrinking -- to a space about 2 inches by 3 inches: the smartphone screen. Also shrinking is the time to reach consumers: 75 percent of online searchers take an action within a few hours, and 36 percent of them take an action immediately. Yes, the market for tablet devices is growing rapidly, but the latest figures show more than 6 billion smartphones in use worldwide, about 90 percent of the world’s population.
And, regardless of which analysts’ predictions you believe, 2014 or 2015 -- the time when mobile access to the Web will outpace wired access -- is almost here. 1) Be Visible 3) Be Concise.