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Data : la nouvelle intelligence du contenu - L'intelligence artificielle pour aider les marques. En 10 ans, la production de contenus des marques a été multipliée par 100.

Data : la nouvelle intelligence du contenu - L'intelligence artificielle pour aider les marques

Chaque jour, 1,5 milliards de contenus divers sont produits, 2 millions de vidéos et pas moins de 140 millions de Tweets. Résultat : le Content Shock nous guette et surtout impacte toutes les marques. Comment, dans ce flux permanent, une marque peut-elle encore émerger ? Adresser le même message à tous les publics a-t-il encore du sens ? Next List 2017: 20 Tech Visionaries Who Are Creating the Future of Business. Our Robots Are Powered by Poets and Musicians Beth Holmes, Farah Houston, Michelle Riggen-­Ransom Knowledge Manager | Alexa Information team Senior Manager | Alexa Personality team Managing Editor | Alexa Personality team Behind your high tech digital assistant is a band of liberal arts majors.

Next List 2017: 20 Tech Visionaries Who Are Creating the Future of Business

How Snapchat Built a Business By Confusing Olds. By Max Chafkin & Sarah FrierMarch 3, 2016 Photographs by Julian Berman Advertisers want the $16 billion social network's young users from Bloomberg Businessweek On a Wednesday in early February, Khaled Khaled, a 40-year-old record producer from Miami, stepped into the garden of his temporary residence at the Beverly Hills Hotel in Los Angeles.

How Snapchat Built a Business By Confusing Olds

How Snapchat Built a Business By Confusing Olds. Snapchat is stifled by its un-algorithmic feed. Snapchat invented its best products by being the anti-Facebook.

Snapchat is stifled by its un-algorithmic feed

Its disappearing chats made visual communication quick and casual compared to Facebook’s email-esque text messages. Stories ditched the likes and permanency so you could share your raw moments in the now, instead of just the life highlights that define you forever on your Facebook Timeline. But now this “opposite of Facebook” orthodoxy is holding Snapchat back.

After a brutal year of being copied by the world’s biggest social network, Snapchat might be wise to return the favor. Twitter and Instagram prove out the algorithm Twitter was once in Snap’s position. Instagram sorts Stories algorithmically atop the screen So Twitter made its most significant product update in years: it switched to algorithmic-sorting of its feed. The result has been Twitter’s first meaningful growth in many quarters, adding 9 million users in Q1 2017. Instagram pulled off a similar product coup this year. Snapchat introduces Sponsored World Lenses, Warner Bros onboard as first advertiser. Snapchat’s World Lenses, the 3D live filters which it introduced last month, have become part of three new ad products rolling out on the platform – as it looks to differentiate itself from Facebook.

Snapchat introduces Sponsored World Lenses, Warner Bros onboard as first advertiser

The company says it is largest update to non-vertical video ad products since launching its first branded Lens in October 2015. The Sponsored World Lenses enable advertisers to create 2D and 3D overlays for the area surrounding the user. There are four types of this lens on offer: floating 2D or 3D objects, objects activated by tapping the screen, interactive games and environmental lenses. They operate as an extension to standard Sponsored Lenses, and are available in all markets where these are sold. The first advertiser to sign up for these World Lenses is Warner Bros. In addition to the World Lenses, Snapchat has rolled out Audience Lenses – which enable US advertisers to target a specific audience based on age, gender, and content-informed audience segments.

Millennials or Gen X—A Look at Snapchat’s User Engagement. Snap Works to Stay Ahead of the Competition PART 8 OF 15 By Naomi Gray | May 9, 2017 3:08 am EDT Snapchat intrigues mature consumers If a recent survey is anything to go by, Snapchat could be losing its “cool factor” among Millennials.

Millennials or Gen X—A Look at Snapchat’s User Engagement

La caméra intelligente dans Echo est un peu effrayante — mais elle donne un aperçu de ce qu'Amazon prépare pour régner sur la tech - Business Insider France. Echo Look d'Amazon vous juge sur la façon de vous habiller.

La caméra intelligente dans Echo est un peu effrayante — mais elle donne un aperçu de ce qu'Amazon prépare pour régner sur la tech - Business Insider France

Amazon. Amazon a annoncé mercredi l'intégration d'un appareil photo dans une version de son enceinte intelligente Echo, un produit conçu pour les fans de mode. L'appareil prend des photos et des vidéos de la tenue que vous portez. 20 Creative Snapchat Campaigns from Brands to Inspire Your Snap Strategy - Wallaroo Media. Last updated: May 4, 2017.

20 Creative Snapchat Campaigns from Brands to Inspire Your Snap Strategy - Wallaroo Media

Snapchat is blowing up right now. Their recent IPO filing stated that they have over 160 million daily active users. And these users are HIGHLY engaged. Most users consume every post they see. The Best Snapchat Marketing Campaigns and Why They Work. Snapchat now has more users than Twitter, with 150m people logging on every day and more than 60% of those being aged 13-24.

The Best Snapchat Marketing Campaigns and Why They Work

Being able to reach a younger demographic has obvious appeal to brands, although being ‘down with the kids’ is something many brands struggle with. Some brands have really cracked it, however. Viacom Velocity Study Finds That 68% of Millennials Trust People Online with a Shared Interest More Than News or Government, Almost 2/3 Say They Can Influence Popular Culture, and 50% Say Someone Should Make a Movie about Their Lives. NEW YORK--(BUSINESS WIRE)--Viacom Velocity, the in-house branded content agency within the Marketing & Partner Solutions group, today released findings from a study exploring how popular culture is shaped as lines between brands, celebrities, fans, and mass media have faded.

Viacom Velocity Study Finds That 68% of Millennials Trust People Online with a Shared Interest More Than News or Government, Almost 2/3 Say They Can Influence Popular Culture, and 50% Say Someone Should Make a Movie about Their Lives

The research is the basis of Velocity’s original documentary, “The Culture of Proximity,” which explores the impact when these groups which once existed distinctly and separately collapse into each other and behave similarly. “Exploring this inflection point through our research and ‘The Culture of Proximity’ documentary allows us to understand the impact and most effectively work within this new landscape. Our screenings and workshops with marketing partners translate these insights into actionable ideas.”Tweet this “The Culture of Proximity” revealed four key themes: Here's How Pop Culture Is Changing For Millennials. Snapchat : les meilleures stratégies de marques en France. AI, drones et chatbots : la stratégie de Facebook pour les dix prochaines années. Mark Zuckerberg a dévoilé hier la stratégie de Facebook pour les dix prochaines années. Au programme, intelligence artificielle, chatbots, réalité virtuelle et l'envie toujours plus forte de connecter le monde entier.

C'est à l'occasion de la F8, conférence consacrée à Facebook et destinée aux développeurs, que Mark Zuckerberg a révélé ce que sera, pour lui, l'avenir du réseau social d'ici dix ans, à savoir : de l'intelligence artificielle pour des bots sur Messenger, pas mal de réalité virtuelle et surtout toujours plus de connectivité.

La fin de la publicité telle qu’on la connait par Forrester. Credit Shutterstock Gajus 2,9 milliards de dollars en publicité display devraient disparaître des budgets des Directeurs Marketing l’année prochaine...Dans une étude publiée par James Mc Quirvey, Forrester anticipe l’ère post-pub et détaille les bouleversements à venir du paysage marketing et publicitaire. Synthèse en quatre insights clés : 1- Les plateformes post-interruption Moteur essentiel de l’économie, la publicité est en train de dépasser l’ère de la pure interruption alors qu’émergent de nouveaux outils digitaux favorisant les conversations intégrées de marques. Déjà de nombreuses plateformes comme Amazon et Apple suppriment les intermédiaires en fournissant de l’information produit qualitative, un attribut autrefois dévolu à la publicité.

Snapchat Spectacles : test et avis. Utilisateur avide de Snapchat, nous ne pensions pas que les Spectacles nous plairaient autant. Elles n’ont qu’une seule fonction, filmer des vidéos pour Snapchat, mais elles la remplissent parfaitement. Snapchat rachète GeoFilters pour 7,7 millions de dollars. Snapchat, l'une des messageries les plus populaires au monde, vient ainsi de confirmer le rachat de GeoFilters pour un montant de 7,7 millions de dollars.