Link building strategy &online public relations. The Best Damn Web Marketing Checklist, Period! Marketing a website isn't particularly difficult.
It's usually just a matter of knowing what to do, how to do it and having the skills and time to get it done. With that said, marketing a website isn't particularly easy either. There are so many factors and variables in play that at any given time that the job can be quite overwhelming. Obviously I can't address the issue of whether or not you have the skills or time, but I can help you out with the "what to do" piece of the puzzle. I've always been a lover of checklists, especially when it comes to getting things done. Below is my master website marketing checklist covering over 400 specific items over 23 topics. For the sake of brevity, I have kept each check point to its briefest form providing very little explanation. Over the next couple of weeks I'll provide some additional explanation and insights to the lists below. Download a PDF version The Best Damn Web Marketing Checklist Browser issues (click heading for additional details)
The Noob Guide to Online Marketing (With Giant INFOGRAPHIC) “Get me to page 1 of Google, while emailing our customers a bi-weekly newsletter, engaging influencers on Twitter, maintaining a captive Facebook audience, capturing new leads, and putting out 3 blog posts a week.”
Harsh? Yes. Familiar? Definitely. Everything a Non-Marketer Needs to Take a Business from Zero to Hero Online What you are about to read might be a little shocking. Let the story and the course begin... A typical marketing storyline You’ve just been put in charge of “Internet marketing” at your new sweatshop startup (don’t worry, I live there too - replete with rusty sewing machines and fake Nike stitching patterns). It’s much more than just one job.
With that in mind, I’d like to present you with: A 15,000,000 pixel infographic (that’s fifteen million colored squares, which could make it the largest infographic in history). It takes a lot of work - although not as much as writing all this - so no whining please. Social media marketing (SMM) Email marketing Lead Generation Analytics. Noob-guide-to-marketing-infographic-1800.png (PNG Image, 1800x8492 pixels) - Scaled (7%) 20 creative guerilla marketing campaigns. We are so overwhelmed with advertising everywhere that it becomes hard for creative agencies to make ads that stand out.
Guerilla advertising is a great way to make unusual, surrealistic visuals and situations that passers by will remember. Here is a selection. 1. Superette – Short shorts The bench that turns you into a walking advertisement if you are wearing short shorts. 2. Pretty clever, the urinal that stands out. 3. Seen in New York, how would you not go grab a coffee there? 4. I would be curious to know how many people actually notice this ad. 5. Enter the shark, a cool optical illusion for this National Geographic ad on a bus. 6.
Cool idea to promote the movie “The day after tomorrow”, it gives the illusion that NYC has been submerged by the waters. 7. Feels good not to be in the same category as the big boys. 8. Small but poweful, I think the message just got across the bridge. 9. Unmissable ad, I’m sure all the bowlers that went there remembered it. 10. 3M security glass.