Trust-Building Tips for Small Business Websites & Shoestring Branding. Email Marketing Blog for Small Business: Use Buttons... There has been some research around whether using “buttons” on your website and in your email marketing campaigns as a call-to-action instead of words with links drives more clicks.
It’s one of those things that every company really has to test for themselves. For businesses that market to consumers, you’ll probably find buttons like “Sign Up Now” or “Buy Now.” If you’re marketing to businesses and you offer a white paper you might use the text “Download Now” or if you’ve got a tutorial for your viewers to watch it might be “View the Demo.” At any rate, an “actionable” word will usually work better than a passive one on your button. Instead of saying “Free Trial” you might try something like “Start Your Free Trial.”
Our marketing team developed a few buttons for us to use internally. In the end, it’s all pretty scientific, so as always we suggest you test both and see what works for your own audience! Increasing Online Sales: Simple Usability Problems To Avoid - Smashing Magazine. Advertisement When designing an online store, you have to consider many different types of customers: repeat customers, first-timers, people in a rush, etc.
One thing that would help all of them is optimum usability. You can achieve this in a variety of ways, starting with eliminating the most common usability problems from your website. Fixing any one of the following eight common usability problems will get you started on the path to usability and user-experience heaven and, ultimately, more sales. 1. A solid information architecture can do wonders for people who enjoy browsing, but some customers just want to find what they’re looking for, buy it and get out. A great example of a prominent search box is the one on Overstock.com. Imagine stopping at a grocery store on your way home from work to pick up some pine nuts for your world-famous pesto sauce. Get Satisfaction has a prominent search box with a hardly usable drop-down menu. How to Fix It 2. This dovetails with the last point. 3. 5 Things Youre Forgetting on Your E-commerce Site. So, you’re working hard on SEO.
You want that higher ranking. Rankings rankings! Nothing else matters! Then, suddenly, your organic traffic is going up, but your sales aren’t. You could fire your SEO firm. 1: Conversions Are Lousy You’re getting more traffic but not more sales. 2: The Cart Ideally, put goal funnel tracking in place in your cart so you can see if people are abandoning you during checkout. If your cart requires a login before checkout, fix it! Oh no you did NOT just ask me to login to buy stuff! If your developer says they can’t make these changes, or even tries to bill you for it after swearing they could build a great site for you, slap them. 3: The Product Page If someone’s coming to your site from a search engine, there’s a good chance they’re landing on a product page.
First, have a price. Top 50 conversion optimization and analytics tips to optimize conversions,... As a Google Analytics Certified Partner, we get quite a few calls and emails from people requesting some conversion and analytics help.
While we’re focused on building conversion models and drive conversion optimization for our clients, we do have some tips that will help you out on your way to becoming a Google Analytics pro or as Avinash (now famous enough to be known by just his first name, a la Madonna or Sting) calls it, an analysis ninja. Just in case you were wondering, the best tip is the one that will help YOU the most. We don’t have any way of knowing what’s going to work for your business, so all of these tips are really equal.
In other words, this isn’t a David Letterman top 10 countdown or anything. Just breeze through this list and see what might work for you or your business.