Viktor Hertz made us laugh with his Honest Logos series and now our very own My Modern Met logo designer, Graham Smith, messes with our minds (in a good way) with his Brand Reversioning set. He describes a “Brand Reversion” as a brand logo that has undertaken a creative change based on the visual style of another brand logo. In other words, they're "brand identities with a split personality." For most of these, Smith swaps out two leading competitive brands for one another.
I know everybody and their brother does logo roundups so you’re probably sick of them, but I don’t believe I’ve ever done one and there is a particularly impressive brand of logo design that I wanted to point out. Today we’ll look at 50 logos that are the result of going beyond the typical thought process and injecting a little wit and hidden symbolism into the design process. What Makes a Logo Clever? To explain what I mean by “clever” logo design, let’s take a look at a typical logo, (i.e. one that isn’t clever).
When these " minimalist brands " started popping up on the A2591 blog a few weeks ago, they seemed like a fun design exercise. The designers simply reduced familiar packaging to its bare essentials, taking colors and graphics away in a dramatic, three-step reveal. Some of the brands look especially sharp when reduced to a bare-bones execution; others are reduced to an almost unrecognizable state without their cascading milk falls or sides of sliced fruit. These seem like products stocked in some fantasyland grocery store patronized exclusively by anal-retentive designers, but as I started to look at some recent rebranding stories, I'd argue that the minimal trend is actually infiltrating the market faster than we think.