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Gary Hamel on Managing Generation Y - the Facebook Generation - By Gary Hamel The experience of growing up online will profoundly shape the workplace expectations of “Generation F” – the Facebook Generation.

Gary Hamel on Managing Generation Y - the Facebook Generation -

At a minimum, they’ll expect the social environment of work to reflect the social context of the Web, rather than as is currently the case, a mid-20th-century Weberian bureaucracy. If your company hopes to attract the most creative and energetic members of Gen F, it will need to understand these Internet-derived expectations, and then reinvent its management practices accordingly. Home: Pitchfork. Kineda - Lifestyle and Entertainment.