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Now that you’ve decided to jump on the Twitter bandwagon to gain maximum benefits for your business, what do you do next? Getting an impressive Twitter profile and getting a high-quality targeted ‘following’ is only half the battle won. The other important half is to maintain and increase your Twitter following in order to grow your business. Nothing works better than effective tweets in order to enhance your business’ reputation on Twitter. I’ve come across many online marketers who build sophisticated tweet plans detailing when to tweet and how to decide your tweeting audience.
(Guest post by Dorine Sinigaglia ) Recently, I noticed a friend of mine following a food truck company on Twitter. Call me old-fashioned, but I didn't even know food trucks were still around — let alone had Twitter accounts!
Dell has 100 employees Tweeting specials Social networking is very popular among online users, and many businesses are using these same social networks to interact with customers and potential employees. With the poor global economy, Dell is looking for any and all methods that can be used to increase the sales of its computers. In June of 2009, Dell announced that it had racked up $3 million in sales that its internal tracking software directly attributed to its Twitter use.
9 social Web questions for smaller firms Smaller companies tend to spend more time managing day-to-day operations, so Heidi Cohen offers nine questions these firms should consider to develop an effective social-media plan. Does your business show off what it does online, extend expertise to broader audiences or provide reasons for people to connect? "This may drive additional revenues," she writes, recommending that companies create content that possible clients will find useful. <p style="text-align:right;color:#A8A8A8"></p>
Twitter "Contributors" targets business users Twitter's new Contributors feature is a building block for its forthcoming premium business accounts, Tameka Kee writes, reporting that the tool lets users tell apart multiple individuals who use the same account. The move may be to compete with third-party applications built with Twitter's API, Kee notes. "The more premium features [Twitter] rolls out on its own, the fewer reasons companies will have to spend money on those alternative services in the long run." <p style="text-align:right;color:#A8A8A8"></p>
Any public speaker will tell you that the secret to a great presentation is interacting with your audience. When you think about presentations, Twitter might not be the first thing that springs to mind, but don't dismiss the idea out of hand. Imagine a world in which you could tweet your PowerPoint notes in real time to your audience as you delivered a presentation.