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Why social media's benefits outweigh its pitfalls - Related Stor. Skip to main content Browse All Briefs by Topic Why social media's benefits outweigh its pitfalls Forward to a friend 12/11/2009 | Sky News It's understandable that companies fear social media because of its potential for creating damaging negative content, but the medium provides a valuable way to create positive word of mouth and engage with audiences, writes David Eldridge, CEO of Alterian. View Full Article in: Sky News Media | Marketing Published in Brief: SmartBrief on Social Business SmartBrief Job Listings for Media View More Job Openings ©2014 SmartBrief. Journalism's Hottest Job - Forbes.com. Making URLs shorter for Google Toolbar and FeedBurner. This morning, we launched updated versions of the Google Toolbar and FeedBurner that offer a new URL shortening service from Google called the Google URL Shortener.
We mentioned our URL shortener as a feature in both announcements, so we wanted to say a little more about how this product works and why we're offering it. People share a lot of links online. This is particularly true as microblogging services such as Twitter have grown in popularity. If you're not familiar with them, URL shorteners basically squeeze a long URL into fewer characters to make it easier to share with others. With character limits in tweets, status updates and other modes of short form publishing, a shorter URL leaves more room to say what's on your mind — and that's why people use them. First, we think people who use the Google Toolbar and FeedBurner will benefit from a shortener that is easily accessible — making it faster and easier to share, post and email links. Updated FTC Guidelines: Big Change, Or Storm. The Federal Trade Commission's updated guides governing endorsements and testimonials went into effect on December 1st. When I first heard about the new guidelines, I'd wondered if anything had really changed, in a word, no for non-celebrity endorsers, who have always been required to disclose their material connections.
I wrote about this issue of disclosure about four years ago in “Blogger Endorses Product Without Revealing Payment,” when Jeff Cutler was featured in a Globe article over a $5 non-disclosure, and I followed up with another post in, “More on Blogger Endorses Payment With Revealing Payment” a general discussion with Ed Shull from USWeb. The FTC had later moved to clarify the guidelines meaning in an announcement, I wrote about that in, “Where’s the Fire? Commercial Alert Sees Smoke Where None Exists.” I think the new guidelines clarify the language of the law by giving up-to-date examples for non-celebrity endorsers.
Marketing Firm's CEO Tells Sky News That Social Networking And M. By David Eldridge, Chief executive of Alterian Social networking is a double-edged sword for business - but it can still deliver far-reaching results. "Social media" has become the hottest business term in company boardrooms, including Procter & Gamble, Dell and Starbucks. But not without reason. The secret is to identify where potential customers are online. By monitoring social media channels like Twitter and LinkedIn, businesses can find people expressing a need for their products and services.
It is an invitation to start a conversation with the customer and build relationships with those who are truly interested in and need their products. The very simple, yet effective, secret of success is not to see social media sites as another method to push products or services, but rather to use them for in-bound information – to listen and then engage. After consistent interaction, those that appreciate products will share the information with others. And then they are also going to miss out. Manish Mehta: Isn't the Value of Social Media What Business Is A.
Today's corporate leaders are struggling to figure out how to use social media to further their business strategy. At Dell, we believe this is backwards thinking. Social media isn't a means to further a corporation's strategy, it's a means to help determine it. The "Mom and Pop" businesses in our neighborhoods have always followed sound and pragmatic business practices, rooted in developing, maintaining and strengthening relationships with customers.
The customers and the businesses valued those relationships because "Mom and Pop" offered convenience. So if you are wondering about how to leverage Twitter, Facebook, blogs, forums, and the company Web site to achieve your organization's goals, perhaps you are starting from the wrong point. At Dell, we have a longer perspective on the social media conundrum than most.
What we've learned is that social media has transformed the large corporation of the millennium into the Mom and Pop shop of the old days. Social Media Checklist for Small and Medium Size Businesses - Cl. Heidi Cohen | December 14, 2009 | 9 Comments inShare5 Nine ways that SMBs can develop a viable social media marketing strategy.
As a member of the SES Chicago Social Media Checklist panel last week, it was striking to hear from so many small and medium-sized businesses wrestling with developing a viable social media marketing strategy. Small and medium-sized businesses often have more limited resources, both personnel and budgets, than large companies, so they're looking to build more cost-effective sales streams. With the goals of raising awareness, expanding market share, and improving customer loyalty, it's critical to be creative in how your business engages and participates in the social media arena. Nine Questions to Ask When Developing a Social Media Marketing Strategy Small and medium-sized businesses tend to be so focused on keeping their businesses going that it can be difficult to brainstorm on ways to leverage the dynamic social media environment.
Listen before you participate. Five social media tips for 2010 | Blog. 2009 was a banner year for social media. Fueled in large part by the impressive growth of Twitter and Facebook and the adoption of both by major brands and recognizable individuals, it's safe to say that social media truly went 'mainstream' this year. That means new opportunities, and new challenges, in 2010 as social media finds its place in the overall mediasphere.
Here are five tips for companies looking to take their social media efforts to the next level in 2010. Get creative. Just being on Facebook and Twitter isn't enough. As social media matures, companies will need to do more to stand out and stay relevant. That means going beyond "We're on [site name]" to "We're using [site name] to do x, y and z" and developing strategies relevant to those objectives.Bring on the right people. Photo credit: webtreats via Flickr. Fans and Followers: The Social Media Numbers Game | Practical eC. Momentum is a valuable force. A business owner that has customer-generated momentum is in a desirable position. Author Malcolm Gladwell famously described the point at which growth becomes exponential–and momentum becomes unstoppable–as The Tipping Point.
Recently I listened as a successful business owner described her own tipping point. It was the point at which, several years ago, her email subscriber list reached 5,000 individuals. This is all anecdotal information, of course. That, to a large degree, is why businesses create Twitter accounts and encourage Twitter “followers.” So what is the tipping point for social media? Hard Numbers Zarrella prides himself on being a scientist. Dan Zarrella a particular number that is the same for everybody. In his own experience as both an author and as the inbound marketing manager at Internet marketing firm HubSpot, Zarrella has made these observations about numbers on his social media accounts. There is a Twitter hump. A Note on Selling Summing Up. A brief history of social network enterprise collaboration tools. Social networking has become an integral part of office life. These commercial tools – Facebook, Twitter, etc. – are being used by more than half of employees, according to one study.
But some companies have taken a reactive stance against these tools due to privacy or transparency concerns, and the number of companies selling tools specifically for enterprise continues to increase. On top of this, the downward shift in the economy has forced companies to make do with less. Employees have had to learn to maximize their time and productivity and social networking collaboration tools for enterprise have allowed for the streamlining of information within a company.
“Social networks make it easy for participants to share unstructured and ad hoc information that can decrease the time it takes to find information to solve problems. “These products have to be more than a Facebook for business,” said Dangson. “The return on investment is a big question,” said Dangson. Survey: 58 percent of teens would consider access to social netw.
December 10, 2009|By K.C. Johnson | Tribune staff reporter When will Vinny be fired? To which we've been reporting: Not now. But there are other questions. Kind of. So let's dive in. Everyone's blaming VDN for the current losing situation. See, I told you there were other questions. Old myths: Paxson missed on Garnett and Gasol. That's how quickly things can change in pro sports. Next February or July is a critical time for the Bulls. There are so many dimensions to the failure of the Bulls, it is difficult to focus on any one. At least they got Rose over Beasley right, huh? So the point is: It has indeed been rebuilding plan after rebuilding plan, but Rose, to me, is the first real opportunity at having an All-Star. Manish Mehta: Isn't the Value of Social Media What Business Is A. In Social Media, It’s Not Just Business, It’s Business-To-Busine. InShare0 Source: Shutterstock (edited) As some social media experts are now starting to realize, businesses need a little bit more than relationships to justify their spend in conversational marketing.
Relationships are difficult to forge and even more burdensome to measure. And while participation and engagement are part of a more effective interactive business communications program now, we can not neglect our responsibilities to the bottom line as well as our dedication to existing customers and prospects. Socialized media affects an organization in its entirety. I’m often asked if I can share experiences, examples, and strategies in business-to-business as most individuals asking the question observe the saturation of business-to-consumer examples populating the socialmediasphere today. Honestly, much of the work I do is focused in the B2B realm. I was once asked what it takes to become a thought leader. At the top of the list, Website spending is forecast to rise upwards of 71%. Social Media PR Press Release Builder. Social Media Strategist :: Media Company ::Employment Source Onl.
When Your Company Culture Isn't Ready for Social Media - The Con. By Jeanne C Meister and Karie Willyerd | 10:16 AM December 30, 2009 Are you considering whether your company should use social media to connect not only with your customers, but also with your employees, partners, and suppliers? Before you decide to encourage your key executives to blog, or start looking at private social networking Enterprise 2.0 platforms, consider the following two scenarios based upon real examples and ask how the executives at your company would react: An executive publishes her first blog post, primarily addressing her employees, but open to the public.
She intends for the blog to help the survivors of a recent downsizing, mentions that those who left the company are talented employees, and that the survivors should do things that replenish their spirit. The manner in which the executives at your company would react to these two scenarios can be highly predictive of the success or failure of a social media implementation program.
No, I Don't Want to Be Friends With My Butter: Brand Relationshi. While brands still try hard to "crack the Social Media code," most seem to understand consumers no longer find the prospect of being friends with a brand more engaging than the single click it took to fan the brand page on Facebook. After all, what's so novel about the thought of a friendship with my butter?
Precisely, nothing. The impact of social media at the heart of new media is shaking up how brands think of experience design and what consumers expect from brand experiences. Let's talk digital sociology. I'll quote three impactful points of view from Michael Wesch, Assistant Professor of Cultural Anthropology at Kansas State University.
"Media defines us while we define media. "" How can these statements help us understand how to be better at building brand through social media and digital experiences in general? You can shape the outcome, but can't prescribe it. Nathaniel is head of Community Intelligence at Sapient Interactive. Internet Marketing Company and SEO Consultants.