Social Media
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Why social media's benefits outweigh its pitfalls - Related Stor
Why social media's benefits outweigh its pitfalls It's understandable that companies fear social media because of its potential for creating damaging negative content, but the medium provides a valuable way to create positive word of mouth and engage with audiences, writes David Eldridge, CEO of Alterian. "It is simply about being honest, creative and human. At the end of the day, social networking was invented to share opinions and ideas online," he writes.
Social media can offer big benefits for small hotels - Related S
Social-media sites such as Facebook and Twitter can be particularly useful to small hotels, which may be able to convey a more personalized service than larger properties. Some ways to use the sites include sharing behind-the-scenes information, such as a look at the hiring of staff, or offering discounts on last-minute capacity. 4Hoteliers | 12/14Amid the bankruptcies, layoffs and budget cuts in journalism, one beat has prevailed. Behold the rise of the social media director. About 200 social media directors now exist at newspapers, book publishers, magazines and television news stations. Most have taken on their positions in the last two years. Rarely offline, their job is to tweet, ping, blog and friend-find throughout the day, building and interacting with new audiences, promoting media brands and sometimes breaking news. It's a tweetfest out there thanks to SMDs like Woody Lewis, a former rock musician and investment banker.
Journalism's Hottest Job - Forbes.com
Trouble Lurks in Social Media Guidelines – The Buzz Bin
FTC on Social: Balanced? In October, the Federal Trade Commission (FTC) issued its Guides Concerning the Use of Endorsements and Testimonial in Advertising . The new guidance is game-changing, as many have commented upon.
This morning, we launched updated versions of the Google Toolbar and FeedBurner that offer a new URL shortening service from Google called the Google URL Shortener . We mentioned our URL shortener as a feature in both announcements, so we wanted to say a little more about how this product works and why we're offering it. People share a lot of links online. This is particularly true as microblogging services such as Twitter have grown in popularity. If you're not familiar with them, URL shorteners basically squeeze a long URL into fewer characters to make it easier to share with others.
Making URLs shorter for Google Toolbar and FeedBurner
The Federal Trade Commission's updated guides governing endorsements and testimonials went into effect on December 1st. When I first heard about the new guidelines, I'd wondered if anything had really changed, in a word, no for non-celebrity endorsers, who have always been required to disclose their material connections. I wrote about this issue of disclosure about four years ago in “ Blogger Endorses Product Without Revealing Payment ,” when Jeff Cutler was featured in a Globe article over a $5 non-disclosure, and I followed up with another post in, “ More on Blogger Endorses Payment With Revealing Payment ” a general discussion with Ed Shull from USWeb. The FTC had later moved to clarify the guidelines meaning in an announcement, I wrote about that in, “ Where’s the Fire?
PR Communications: Updated FTC Guidelines: Big Change, Or Storm
Facebook
Marketing Firm's CEO Tells Sky News That Social Networking And M
"Social media" has become the hottest business term in company boardrooms, including Procter & Gamble, Dell and Starbucks. But not without reason. The secret is to identify where potential customers are online. By monitoring social media channels like Twitter and LinkedIn, businesses can find people expressing a need for their products and services. It is an invitation to start a conversation with the customer and build relationships with those who are truly interested in and need their products. The very simple, yet effective, secret of success is not to see social media sites as another method to push products or services, but rather to use them for in-bound information – to listen and then engage.
Manish Mehta: Isn't the Value of Social Media What Business Is A
Today's corporate leaders are struggling to figure out how to use social media to further their business strategy. At Dell, we believe this is backwards thinking. Social media isn't a means to further a corporation's strategy, it's a means to help determine it.
Heidi Cohen | December 14, 2009 As a member of the SES Chicago Social Media Checklist panel last week, it was striking to hear from so many small and medium-sized businesses wrestling with developing a viable social media marketing strategy. Small and medium-sized businesses often have more limited resources, both personnel and budgets, than large companies, so they're looking to build more cost-effective sales streams. With the goals of raising awareness, expanding market share, and improving customer loyalty, it's critical to be creative in how your business engages and participates in the social media arena.
Social Media Checklist for Small and Medium Size Businesses - Cl
2009 was a banner year for social media. Fueled in large part by the impressive growth of Twitter and Facebook and the adoption of both by major brands and recognizable individuals, it's safe to say that social media truly went ' mainstream ' this year. That means new opportunities, and new challenges, in 2010 as social media finds its place in the overall mediasphere.
Five social media tips for 2010 | Blog | Econsultancy
Fans and Followers: The Social Media Numbers Game | Practical eC
That, to a large degree, is why businesses create Twitter accounts and encourage Twitter “followers.” For the same reason, in many cases, businesses create a fans page on Facebook. Increasing the number of company followers and fans—while not a guarantee of success—can certainly facilitate it.Social networking has become an integral part of office life. These commercial tools – Facebook, Twitter, etc. – are being used by more than half of employees, according to one study. But some companies have taken a reactive stance against these tools due to privacy or transparency concerns, and the number of companies selling tools specifically for enterprise continues to increase. On top of this, the downward shift in the economy has forced companies to make do with less.