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Why social media's benefits outweigh its pitfalls It's understandable that companies fear social media because of its potential for creating damaging negative content, but the medium provides a valuable way to create positive word of mouth and engage with audiences, writes David Eldridge, CEO of Alterian. "It is simply about being honest, creative and human. At the end of the day, social networking was invented to share opinions and ideas online," he writes. <p style="text-align:right;color:#A8A8A8"></p>
FTC on Social: Balanced? In October, the Federal Trade Commission (FTC) issued its Guides Concerning the Use of Endorsements and Testimonial in Advertising . The new guidance is game-changing, as many have commented upon.
This morning, we launched updated versions of the Google Toolbar and FeedBurner that offer a new URL shortening service from Google called the Google URL Shortener . We mentioned our URL shortener as a feature in both announcements, so we wanted to say a little more about how this product works and why we're offering it. People share a lot of links online. This is particularly true as microblogging services such as Twitter have grown in popularity. If you're not familiar with them, URL shorteners basically squeeze a long URL into fewer characters to make it easier to share with others.
The Federal Trade Commission's updated guides governing endorsements and testimonials went into effect on December 1st. When I first heard about the new guidelines, I'd wondered if anything had really changed, in a word, no for non-celebrity endorsers, who have always been required to disclose their material connections. I wrote about this issue of disclosure about four years ago in “ Blogger Endorses Product Without Revealing Payment ,” when Jeff Cutler was featured in a Globe article over a $5 non-disclosure, and I followed up with another post in, “ More on Blogger Endorses Payment With Revealing Payment ” a general discussion with Ed Shull from USWeb. The FTC had later moved to clarify the guidelines meaning in an announcement, I wrote about that in, “ Where’s the Fire?
By David Eldridge, Chief executive of Alterian Social networking is a double-edged sword for business - but it can still deliver far-reaching results.
Today's corporate leaders are struggling to figure out how to use social media to further their business strategy. At Dell, we believe this is backwards thinking. Social media isn't a means to further a corporation's strategy, it's a means to help determine it.
Heidi Cohen | December 14, 2009 | 9 Comments <a href="http://ad.doubleclick.net/jump/clickz.us/analytics/actionable-analysis;page=article;artid=1705971;topcat=analytics;cat=actionable-analysis;static=;sect=site;;pos=txt1;tile=8;sz=2x1;ord=123456789?" target="_blank"><img src="http://ad.doubleclick.net/ad/clickz.us/analytics/actionable-analysis;page=article;artid=1705971;topcat=analytics;cat=actionable-analysis;static=;sect=site;;pos=txt1;tile=8;sz=2x1;ord=123456789?" border="0" alt="" /></a> As a member of the SES Chicago Social Media Checklist panel last week, it was striking to hear from so many small and medium-sized businesses wrestling with developing a viable social media marketing strategy.
2009 was a banner year for social media. Fueled in large part by the impressive growth of Twitter and Facebook and the adoption of both by major brands and recognizable individuals, it's safe to say that social media truly went ' mainstream ' this year. That means new opportunities, and new challenges, in 2010 as social media finds its place in the overall mediasphere.
Momentum is a valuable force. A business owner that has customer-generated momentum is in a desirable position. Author Malcolm Gladwell famously described the point at which growth becomes exponential--and momentum becomes unstoppable--as The Tipping Point .
Social networking has become an integral part of office life. These commercial tools – Facebook, Twitter, etc. – are being used by more than half of employees, according to one study. But some companies have taken a reactive stance against these tools due to privacy or transparency concerns, and the number of companies selling tools specifically for enterprise continues to increase. On top of this, the downward shift in the economy has forced companies to make do with less.
December 10, 2009 | By K.C. Johnson | Tribune staff reporter When will Vinny be fired? To which we've been reporting: Not now. But there are other questions.
Source: Shutterstock (edited) As some social media experts are now starting to realize, businesses need a little bit more than relationships to justify their spend in conversational marketing. Relationships are difficult to forge and even more burdensome to measure. And while participation and engagement are part of a more effective interactive business communications program now, we can not neglect our responsibilities to the bottom line as well as our dedication to existing customers and prospects.
by Jeanne C Meister and Karie Willyerd | 10:16 AM December 30, 2009 Are you considering whether your company should use social media to connect not only with your customers, but also with your employees, partners, and suppliers? Before you decide to encourage your key executives to blog, or start looking at private social networking Enterprise 2.0 platforms, consider the following two scenarios based upon real examples and ask how the executives at your company would react: An executive publishes her first blog post, primarily addressing her employees, but open to the public. She intends for the blog to help the survivors of a recent downsizing, mentions that those who left the company are talented employees, and that the survivors should do things that replenish their spirit. The wife of a laid-off employee sends the CEO a letter demanding the resignation of the executive because she finds the section on replenishing the spirit frivolous and insensitive.
While brands still try hard to "crack the Social Media code," most seem to understand consumers no longer find the prospect of being friends with a brand more engaging than the single click it took to fan the brand page on Facebook.