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The Modern Sales and Marketing Professional- 4 Must-Dos. Are you still living in the 20th century when it comes to communicating to potential customers?

The Modern Sales and Marketing Professional- 4 Must-Dos

There has been a shift in the way sales and marketing professionals deal with their prospects, mainly in satisfying their informational and emotional needs. Lackluster Email Marketing Campaign Get a boost now! Email marketing can be a pain in the butt when not enough planning and execution go into it.

Lackluster Email Marketing Campaign Get a boost now!

Considering it’s still the most popular and b2b lead generation marketing channel out there – and this is despite of the growing power of social media and content – there’s really no way that a lead generation company would downplay their email efforts. Not all campaigns soar high, though. Sometimes, no matter how hard you work on it, the campaign will always go through a relative slump that could hurt the chances of achieving your goals. B2B leads are a little tricky to understand, that’s why predicting their response behavior may vary through time.

Here are some tips on how to drastically improve your email marketing campaign, which will also bear fruits for your other efforts such as telemarketing and appointment setting: The Effective Use of Content Marketing to Generate Demand. Here are 15 LinkedIn Marketing Tips to get you by. LinkedIn has been a blessing for online marketers since its conception.

Here are 15 LinkedIn Marketing Tips to get you by

Dubbed as the ‘Facebook for business people’, it has indeed provided marketers and entrepreneurs alike to foster relationships with key people in their niche, as well as to reach out to potential buyers in a legitimate, professional setting. But just like Facebook, LinkedIn marketing is not a walk in the park – if not more difficult. Tip for Marketers: How to start an SEO Strategy for Mobile. If your lead generation and SEO efforts are still desktop-based, you’re way behind the signs of times.

Tip for Marketers: How to start an SEO Strategy for Mobile

Mobile usage is slowly but surely claiming the throne from consumer PCs, and the evidences just keep getting bigger. B2B Lead Management Process: Why you need one. Everyone who’s in the business of B2B lead generation knows how important it is to capture and nurture leads.

B2B Lead Management Process: Why you need one

The task does not conclude once the prospect agrees to disclose information, sign up for something or agrees to an appointment. Leads still need a working, effective management process. Lovely Marketing Tips for Small Businesses on V... Online Marketing 101: Tips for Choosing a Domain Name. Why are Marketing Infographics cool? Of course by ‘cool’ we mean ‘intellectually enlightening’ and ‘visually fascinating’ at the same time.

Why are Marketing Infographics cool?

A few years ago, people would rely on infographics to gain insight on the most important information out there, not only in the realm of business but also in everyday life. Now, not only do people crave for information from infographics, they also seem to have become more enthusiastic about creating them. Naturally, for lead generation marketers, it’s a matter of building thought leadership status and generating traffic. But what exactly makes infographics so effective? Majority of people are visual learners It’s also the reason why Facebook posts with images are more likely to generate likes and responses. The Brilliant Marketing of the Spurs' Becky Hammon Hire. The defending NBA champions, the San Antonio Spurs, already stood in stark contrast to the rest of the league.

The Brilliant Marketing of the Spurs' Becky Hammon Hire

They play "team" ball. They have an international squad of players who pass first and are generally heedless of their individual, statistical accomplishments. Now they've made another characteristically confident, groundbreaking decision. On Monday, the Spurs named Becky Hammon as an assistant coach, making her the first full-time female assistant coach in league history.

Business Week: 10 Marketing Rules from Super Bowl Ads. Super Bowl season is once again sweeping the entire nation and even other regions of the world.

Business Week: 10 Marketing Rules from Super Bowl Ads

Football fans put their game faces on, while marketers see this as a crucial opportunity to advertise their brands and take advantage of the global attention. Steve Mckee of Business Week shared a post on what marketers can learn from this event, especially in terms of branding focus, strategy and line of attack. From BusinessWeek.com: The concepts needed for a winning Super Bowl campaign are the same for any powerful, year-round marketing program, regardless of the size of your company or budget. Why Businesses Outsource their Marketing (aside from obvious reasons) 5 Common Google AdWords Mistakes to Avoid This ... 6 Tips for Making Your Customers Feel Awesome (and Why It Matters)

This is a guest post by Alice Default, who’s is in charge of marketing at Front, with a sweet spot for content.

6 Tips for Making Your Customers Feel Awesome (and Why It Matters)

She loves books, to-do lists and food (like a lot). Brand And Marketing Trends For 2014. Distrito Federal. The Marketing Bull’s Eye. I'm happy to see you around.

The Marketing Bull’s Eye

You may want to subscribe to my blog. Thanks for visiting! The ways of marketing constantly change. The bull’s eye changes in size, shape, and location. The Effective Use of Content Marketing to Generate Demand. How to Rule the World of Online Marketing – Beyoncé Style. When Beyoncé decided to surprise everyone by an abrupt album release on iTunes last December, she circumvented around standard methods for the music industry. As a result, it became the fastest-selling production in the history of the download site. It’s a classic illustration of creative marketing, in which she managed to keep the production process (which took almost a year and a half) a secret and then eventually catch the music world off guard with a surprise launch. According to LA Times, the move “is stunning, and virtually unheard of, especially considering how the hype machine — singles, performances, interviews etc. — that propels pop music up the charts is often treated as equally, if not more important, than the work itself.”

The Role of Color Psychology in Marketing.