Marketing. Pr. The PR Warrior. For years now I've kept tabs on what's been happening overseas in terms of social media and content marketing, collecting examples and case studies of individuals and companies that are leading the way in the space. Now it's Australia's turn! Content marketing in Australia has been picking up pace for a couple of years now. Google tells us the search trend for the term 'content marketing' is on the up, while according to one research report, spending on content marketing in Australia is set to increase by 61 per cent, with 12 per cent of respondents saying they will be 'significantly increasing' their budget this year.
Obviously this augurs well for the nascent content marketing 'industry' in Australia. In the spirit of highlighting the positives locally, here are 11 excellent examples of content marketing from Australian brands (with a bonus three extra brand mentions at the end!). What do you think? 1. 2. According to Intrepid's website: 3. 4. However, Anecdote doesn't just blog. 6. kikki.K. Pr.
Agence PR. Your Digital Reputation Is Of Paramount Importance. I’ve written several posts here at The Future Buzz aimed at helping you, a web-savvy professional, navigate to success in your career. Previous posts in this series include: Today I wanted to discuss the importance of your digital reputation. Specifically, I want to talk about how you can protect it, how to nurture it and how to avoid missteps which can potentially ruin it. The truth is, your digital reputation is your real world reputation. Recall law 5 from Robert Greene’s 48 laws of power: So Much Depends on Reputation – Guard it with your Life Reputation is the cornerstone of power.
Your reputation as a marketer, blogger, journalist or any variety of digital professional is your greatest asset. The obvious examples of reputations being ruined are people losing their jobs from inappropriate/unprofessional photos on their social networking profiles. I’ve written before not to be afraid to have opinions or take sides, and I stand by that. People who do this only succeed in: Conclusion.
Help. Cool stuff. ROI social Media. Publicrelations. SEO PR: What is it and why should you care? Let’s face it, 'Online PR' is difficult to define, let alone 'SEO PR'. But it is increasingly a ‘specialism’ that many digital marketers are adding to their services. So what exactly is SEO PR and why should I care? Let's start by turning to Google for some kind of definition. At the time of writing, the top ranked result is for SEO-PR.com. This is Greg Jarboe’s US online marketing agency specialising in successfully optimising seemingly anything that moves for search. The second result is from a Technology Weekly article way back in 2006.
For many, things haven’t moved on much from 2006. But that's not a long term Online PR strategy and certainly isn't the only way to improve your search rankings and visibility in Google. These include social media optimisation, Universal Search, as well as a multichannel approach to PR and SEO. So I'll have a go at a definition of SEO PR: The phrase 'Google is a reputation management engine' has never rung truer and the stakes can be high.
PR news, features, opinions, and analysis. Prland. Pr.