Six Partnerships that Prove How Crowdsourcing is Going Mainstream. In a recent blog post titled Five Signs That Crowdsourcing Will Cross The Chasm in 2013, François Pétavy (CEO of eYeka) examined some current trends and explained why he thinks crowdsourcing will go mainstream in 2013. He argued that crowdsourcing now solves real business problems, that the ROI of crowdsourcing is easier to demonstrate, but also that embracement of crowdsourcing by brands has exploded in recent years. If we take a step back, we can see that he’s right. Six partnerships between crowdsourcing companies and major corporations have been announced since December 2011, proving that big players start integrating crowdsourcing in their innovation, marketing and communication strategies. ADK, Booz Allen Hamilton, Edelman, Sony, Deloitte and Unilever have signed strategic partnerships with different crowdsourcing providers in the last months. Who said that crowdsourcing was a fad? ADK partnered with eYeka in December 2011 Edelman PR partnered with Poptent in August 2012 Conclusion.
TEDx: Using Crowdsourcing to Verify Social Media for Disaster Response. My TEDx talk on Digital Humanitarians presented at TEDxTraverseCity. I’ve automatically forwarded the above video to the section on Big (false) Data and the use of time-critical crowdsourcing to verify social media reports shared during disasters. The talk describes the rationale behind the Verily platform that my team and I at QCRI are developing with our partners at the Masdar Institute of Technology (MIT) in Dubai. The purpose of Verily is to accelerate the process of verification by crowdsourcing evidence collection and critical thinking. See my colleague ChaTo’s excellent slide deck on Verily for more information. Like this: Like Loading...