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New Media Business Models
Web applications have come a long way. They used to be amateur imitations of their desktop counterparts, with only one or two functions and not at all practical. But my, have these web apps grown.
These days in the halls of IT departments around the world there is a growing realization that the next wave of outsourcing, things like cloud computing and crowdsourcing, are going to require responses that will forever change the trajectory of their current relationship with the business, or finally cause them to be relegated as a primarily administrative, keep-the-lights-on function. IT is going to either have to get more strategic to the business or get out of the way. Businesses too must grow a Web DNA.
Web 2.0 Applied