The Facebook Fallacy. Facebook not only is on course to go bust but will take the rest of the ad-supported Web with it. Given its vast cash reserves and the glacial pace of business reckonings, this assertion will sound exaggerated. But that doesn’t mean it isn’t true. At the heart of the Internet business is one of the great business fallacies of our time: that the Web, with all its targeting abilities, can be a more efficient, and hence more profitable, advertising medium than traditional media. Facebook, with its 900 million users, its valuation of around $60 billion (as of early June), and a business derived primarily from fairly traditional online advertising, is now at the heart of the heart of this fallacy. The daily and stubborn reality for everybody building businesses on the strength of Web advertising is that the value of digital ads decreases every quarter, a consequence of their simultaneous ineffectiveness and efficiency.
Things Reviewed: Facebook ads It’s quite a juxtaposition of realities. Apple Discovers a New Market in China: Rich Boyfriends - Nathan T. Washburn. By Nathan T. Washburn | 11:30 AM May 4, 2012 The 8 million iPhones that Apple sold in China last quarter are a lot like exotic pets: They're cute and they make great gifts for rich young men to give to their girlfriends, but outside of their native ecosystem, their survival prospects don't look very good. The unexpected sales boom in China (8 million is my rough estimate) went a long way toward offsetting the company's less-than-robust performance in the U.S. market and helps explain Apple's record-breaking profits .
Analysts and investors are excited by Apple's performance in China, but predictions of the company's sustained growth there are premature. In its native U.S. ecosystem, the iPhone functions beautifully. And then there's the problem of input. So Chinese users are cobbling together an iPhone experience from a variety of sources, and the overall experience is not very good. Who in their right mind would buy this phone? The Great Tech War Of 2012.
Facebook vs. Google: The battle for the future of the Web - Nov. 3. FORTUNE -- Paul Adams is one of Silicon Valley's most wanted. He's an intellectually minded product designer with square-framed glasses, a thick Irish accent, and a cult following of passionate techies. As one of Google's lead social researchers, he helped dream up the big idea behind the company's new social network, Google+: those flexible circles that let you group friends easily under monikers like "real friends" or "college buddies. " He never got to help bring his concept to consumers, though. In a master talent grab last December, Facebook lured him 10 miles east to Palo Alto to help design social advertisements.
On his blog, Adams explained, "Google values technology, not social science. " In the long history of tech rivalries, rarely has there been a battle as competitive as the raging war between the web's wonder twins. They will stop at nothing to win over whip-smart folks like Adams, amass eyeballs, and land ad dollars. Google Larry Page was not pleased. Facebook The war. Will Robert Kyncl and YouTube Revolutionize Television? On a rainy night in late November, Robert Kyncl was in Google’s New York City offices, on Ninth Avenue, whiteboarding the future of TV. Kyncl holds a senior position at YouTube, which Google owns. He is the architect of the single largest cultural transformation in YouTube’s seven-year history. Wielding a black Magic Marker, he charted the big bang of channel expansion and audience fragmentation that has propelled television history so far, from the age of the three networks, each with a mass audience, to the hundreds of cable channels, each serving a niche audience—twenty-four-hour news, food, sports, weather, music—and on to the dawning age of Internet video, bringing channels by the tens of thousands.
“People went from broad to narrow,” he said, “and we think they will continue to go that way—spend more and more time in the niches—because now the distribution landscape allows for more narrowness.” People prefer niches because “the experience is more immersive,” Kyncl went on. Amazon vs The World – An Infographic. Amazon has come a long way from *just* being the world's largest bookseller. This year alone the company has launched three new products or service offerings that challenge the market dominance of an established player. Check out the infographic (A CPC Strategy First!) Below to see where Amazon is challenging rivals for marketshare in the consumer and enterprise spaces.
Feel free to share this infographic with your friends or repost on your on blog <a href=" ><img src=" alt="Amazon Infographic" width="613" border="0" /></a></p><p>Source: <a href=" >CPC Strategy Blog</a></p><p> About the AuthorNii is COO of CPC Strategy, a shopping feed management agency and is responsible for day-to-day business operations and long-term financial, tactical and strategic planning for the company. Here's Why Google and Facebook Might Completely Disappear in the Next 5 Years. Twitter, the Startup That Wouldn't Die. Life inside successful Web startups—especially the really successful ones—can be nasty, brutish, and short.
As companies grow exponentially, egos clash, investors jockey for control, and business complexities rapidly exceed the managerial abilities of the founders. Venture capitalist Peter Fenton calls this phenomenon “the violence of a startup.” And nowhere has the violence been fiercer, or more public, than at a company Fenton invested in and has helped to guide: Twitter. Throughout its first five years of existence, Twitter always seemed on the verge of committing some excruciating form of startup seppuku.
There were constant service outages (epitomized by the ubiquitous “fail whale” cartoon message), an embarrassing security breach in 2009 that released a torrent of internal documents, and nonstop departures of key employees. Photograph by Robert Twomey for Bloomberg BusinessweekDick Costolo, CEO Now something freakish is happening in San Francisco. Illustration by Bigshot Toyworks.