Innovation methodology
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Alles kan anders...en beter: Boekbespreking: Winning at Innovation - The A-to-F Model van Dernando Trias de Bes en Philip Kotler
Aan ambitie ontbreekt het dit boek niet. Als in de introductie staat “Our book, we believe, provides the most comprehensive blueprint view of the whole innovation process” kan je moeilijk beschuldigd worden van valse bescheidenheid. En wie hoge verwachtingen schept, loopt het risico... Aan de grondslag van het boek ligt de vaststelling dat er in veel organisaties een behoorlijke discrepantie is tussen de nood tot innovatie enerzijds en de aanwezige capaciteit om die te realiseren anderzijds. Er zijn dan ook nogal wat barrières:
Innovation Tools
Innovation blogs
A. Culture We are uncertain if we can be creative and come up with ideas. How do we change our existing habits? There are too little ideas because people don’t dare to think innovative any more.
40 Reasons Why People Struggle with Innovation | InnovationManagement
The 3 Biggest Barriers To Innovation, And How To Smash Them | Co. Design
[ This is the third post in a series of excerpts adapted from Luke Williams’s Disrupt: Think the Unthinkable to Spark Transformation in Your Business . The first excerpt is here and the second is here . ] How do you transform an opportunity into an idea? Well, the first thing is to get comfortable with the belief that any old ideas won’t do. What we’re interested in are disruptive ideas; that is, ideas with the power for great impact and influence.
The insight that sparks innovation appears to occur randomly. After all, the iconic shorthand for innovation is a light bulb, implying that ideas come from sudden flashes of inspiration. While such flashes are surely good things, it is hard to depend on them, particularly if you are at a company that needs to introduce a steady stream of innovative ideas. Steve Jobs once said, “It is not the customer’s job to know what they want.”
3 Ways To Predict What Consumers Want Before They Know It