Alles kan anders...en beter: Boekbespreking: Winning at Innovation - The A-to-F Model van Dernando Trias de Bes en Philip Kotler. Aan ambitie ontbreekt het dit boek niet. Als in de introductie staat “Our book, we believe, provides the most comprehensive blueprint view of the whole innovation process” kan je moeilijk beschuldigd worden van valse bescheidenheid. En wie hoge verwachtingen schept, loopt het risico... Aan de grondslag van het boek ligt de vaststelling dat er in veel organisaties een behoorlijke discrepantie is tussen de nood tot innovatie enerzijds en de aanwezige capaciteit om die te realiseren anderzijds.
Er zijn dan ook nogal wat barrières: Een verkeerde inschatting van het begrip innovatie dat te vaak verengd wordt tot radicale doorbraakinnovatiesGeen eenduidige verantwoordelijke. Probleem bij innovatie is dat iedereen er voor verantwoordelijk is en dus niemand de verantwoordelijkheid er voor neemt. Kernstandpunt van het boek is dat het niet mogelijk is om innovatieprocessen te gieten in een vooraf uitgestippeld stappenplan. 1) De Activator lanceert nieuwe innovatieprocessen in organisaties. O ROI.
Innovation blogs. 40 Reasons Why People Struggle with Innovation. The fuzzy front end of innovation confronts you with a lot of questions. For the new edition of my book ‘Creating innovative Products and Services' I have posted a question on front-end innovation struggles to innovation practioners in more than 20 linkedin groups.
The response was massive. I made a list of forty reasons why people struggle starting innovation in their companies in daily practice. A. Culture We are uncertain if we can be creative and come up with ideas.How do we change our existing habits? B. Ideas are too ambitious therefore we can’t imagine how they ever will be feasible.It’s very hard to imagine the future.We fear failure.Those in our company that don’t understand the idea or new product will attack and ridicules the newness of it.The critical thing at the front end in our company is the demonstration of the positive bottom-line impact of the new service or product.
C. D. E. G. Of course this is not a scientific proven list. About the author: Unleash the Entrepreneurs by Edward L. Glaeser, City Journal Autumn 2011. Edward L. Glaeser Bad policies are holding back the ultimate job creators. Albert Harlingue/Roger-Viollet/The Image Works The entrepreneurial Henry Ford helped create an industry in Detroit that employed hundreds of thousands. Three years have passed since the financial crisis of 2008, and unemployment rates remain painfully high. Such policies ignore a simple but vital truth: job growth comes from entrepreneurs—and public spending projects are as likely to crowd out entrepreneurship as to encourage it. Unemployment represents a crisis of imagination, a failure to figure out how to make potential workers productive in the modern economy. The U.S. Or look at the period from 1996 to 2008. Further evidence of the economic power of entrepreneurs is the strong connection between entrepreneurial activity and urban success.
Even more than Pittsburgh, Detroit emblematizes un-entrepreneurial America. Charles B. Ford was only one of Detroit’s many automotive innovators. So far, so good. Edward L. Creativity talks - Downstream Innovation -The Big Picture. The 3 Biggest Barriers To Innovation, And How To Smash Them | Co. Design. [This is the third post in a series of excerpts adapted from Luke Williams’s Disrupt: Think the Unthinkable to Spark Transformation in Your Business. The first excerpt is here and the second is here.] How do you transform an opportunity into an idea? Well, the first thing is to get comfortable with the belief that any old ideas won’t do. What we’re interested in are disruptive ideas; that is, ideas with the power for great impact and influence. Ideas that challenge assumed boundaries and inspire a sense of what’s possible. In my experience, however, most ideas never get anywhere near this level. 1: Feeling overwhelmed, directionless, and without focus In my experience, this is the direct result of relying on traditional brainstorming approaches, which, by the way, have been around since the 1930s, when ad-man Alex Faickney Osborn first popularized them in his book, Applied Imagination.
[How are you gonna find the needle in there?! 3: Getting stuck at the water-cooler Forcing Connections. FORTH innovation method step 1: Full Steam Ahead. 3 Ways To Predict What Consumers Want Before They Know It. The insight that sparks innovation appears to occur randomly. After all, the iconic shorthand for innovation is a light bulb, implying that ideas come from sudden flashes of inspiration.
While such flashes are surely good things, it is hard to depend on them, particularly if you are at a company that needs to introduce a steady stream of innovative ideas. Steve Jobs once said, “It is not the customer’s job to know what they want.” That’s absolutely right. It is yours. The quest to identify opportunities for innovation starts with pinpointing problems customers can’t adequately solve today.
To discover your quarter-inch holes, obsessively search for the job that is important but poorly satisfied (for more on the underlying theory of jobs to be done, see The Innovator’s Solution by Clayton M. 1. In 2000, when A.G. Lafley is gifted at communicating complicated ideas in simple ways. Lafley urged P&G to understand their boss as never before. 2. Consider jeans shopping. 3.