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In Germany, we’ve long believed that the Internet helps create innovative new small businesses - and that SMEs that go online, grow faster, export more and create more jobs than their offline competitors. But to prove it, we needed solid evidence. So we commissioned the Institute of the German Economy in Cologne ( IW Cologne ) to find out how the Internet has benefited SMEs - and the German economy. The findings , released this week, are startling. Since 2007, they estimate that German entrepreneurs have founded 28,000 new businesses using online services from Google and other web companies.
Umair Haque wrote an impressive tract on his Harvard Business blog late last week about Twitter and how it changes the rules of innovation. It's an incisive and challenging piece that well worth reading if your looking at cutting-edge business trends. It also helps surface what's turning into an increasingly larger gap between what happens in the business world and what happens everywhere else.
It’s 2010 and I bet many marketers are planning to incorporate social media into their marketing mix. Tim Ho , an avid blogger and digital strategist at Ogilvy has compiled a set of insightful slides for people who are new to social media. In my personal opinion, whether you’re a true expert, self-proclaimed guru, or beginner, I strongly encourage you to have a look at this treasure piece. I have picked up a thing or two and I hope you would too.
Just how big (or small) a market would Google leave behind were it to pull out of China today? In January, China Internet Network Information Center, the country’s official domain registry and research organization, reported that by the end of 2009, the number of Internet users in China had touched 384 million, more than the entire population of the United States. That’s an increase of around 50 percent over 2008.
Vengeful bloggers? Flaming posts? PR firms help global brands navigate the country's perilous Web BEIJING - It had the makings of an online crisis that could spiral out of control.
If you want to see the difference between sophisticated and unsophisticated thinking and writing about technology’s effects on the workforce, look no further than two recent posts, both from the conservative side of the house.
In This Article Page 1: Introduction Sidebar: Web 2.0’s Power Curves Page 2: Benefits of Web 2.0 Exhibit 1: Greater knowledge and better marketing Page 3: How companies are using Web 2.0 Exhibit 2: A mix of technologies Page 4: Who benefits Exhibit 3: Where the benefits are Page 5: The networked company Exhibit 4: Web 2.0 in the work stream Page 6: Managing adoption Exhibit 5: Integrating for success Audio is available for this article. Over the past three years, we have tracked the rising adoption of Web 2.0 technologies, as well as the ways organizations are using them. This year, we sought to get a clear idea of whether companies are deriving measurable business benefits from their investments in the Web. Our findings indicate that they are.
We’ve discussed some tactics to get your company better engaged with social media. Lest you think there’s a limit to how you can connect with business and customer facing audiences, we’ve assembled this list of more than 35 companies who are experimenting with social media in a host of different ways.
When I visit our hotels, I always like to go to the kitchen. A clean, well-run kitchen usually means the rest of the hotel is also clean and well run. In the hotel business, we call it "the heart of the house." The kitchen is pretty close to my heart too, because that's where I got my start 55 years ago. I was working in my parents' Hot Shoppes restaurant in Salt Lake City.