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culture spy : trendspotting discussion guide and lesson plan culture spy : trendspotting discussion guide and lesson plan TRENDSPOTTING DISCUSSION GUIDE AND LESSON PLAN [download the pdf] OBJECTIVE: This discussion guide and lesson plan are designed to introduce your students to the marketing practice known as “trendspotting” or “cool hunting.” The practice involves the hiring of teenage informants to spy on their peers and report back to marketers the latest trends in teen culture. DISCUSSION GUIDE Explore with your students the “Trendspotting” section on Make sure to read the text and view the video clips with them. Next, discuss with your students the implication of trendspotting marketing techniques.
FRONTLINE journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the "next big thing" that will snare the attention of their prey - a market segment worth an estimated $300 billion a year. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America.

The Merchants Of Cool | FRONTLINE

The Merchants Of Cool | FRONTLINE
15 Ways the Internet Changed Marketing | ProspectMX Of all the inventions in the last 50 years, few have changed the world as much as the Internet. Destroying mail, books, television and dignity, life has changed much thanks to our electronic friend. Here are 15 ways, for better or for worse, the Internet has changed marketing. Write a great book and no one may read it. 15 Ways the Internet Changed Marketing | ProspectMX
How The Internet Changed Marketing Forever an article by Jay Neuman
Annals of Style: THE COOLHUNT ANNALS OF STYLE about fashion-trend coolhunters DeeDee Gordon and Baysie Wightman... Baysie Wightman met DeeDee Gordon, appropriately enough, on a coolhunt. It was 1992. Baysie was a big shot for Converse, and DeeDee, who was barely twenty-one, was running a very cool boutique called Placid Planet, on Newbury Street in Boston. Baysie came in with a camera crew--one she often used whenever she was coolhunting--and said, "I've been watching your store, I've seen you, I've heard you know what's up," because it was Baysie's job at Converse to find people who knew what was up and she thought DeeDee was one of those people... Annals of Style: THE COOLHUNT

Cool Hunting

I'm a cadillac charged article. by Michael Slenske Two decades ago, New York-based light sculptor Leo Villareal attended Burning Man (the annual week-long art event in Black Rock City, Nevada, which culminates around a wooden sculpture of a man set on fire) and the experience changed his life. A few years later Villareal returned to the Nevada desert with a 16-strobe light beacon of his own design, which he fixed to the roof of his group’s RV so that they could find their way home. “I was tired of getting lost, so I made my first piece which was sort of just a utilitarian thing to help me stay oriented. But then I thought, ‘Wow, that’s a very powerful combination: software and light,’” recalls Villareal, who brought the work home to NYC, laid a translucent cover over the top and had just produced his first gallery-worthy light sculpture, "Strobe Matrix." Cool Hunting
‪Youthwatching '09‬‏
A Point of View: Embarrassing parents and the teenage truth 10 June 2012Last updated at 00:06 GMT All parents are destined to be ridiculous, embarrassing or annoying, warns Adam Gopnik. Recently in America, nothing has been argued about more, or more vociferously, than child-rearing methods. As though such a thing existed. One might as well talk about wolf-watching methods. They do it to you, you don't do it to them. A Point of View: Embarrassing parents and the teenage truth


In Canada worden zorgwekkend veel jonge meisjes door hun familie in de seksindustrie geïntroduceerd Piepjonge meisjes van de First Nations, de oorspronkelijke bevolking van Canada, worden door hun familieleden verhandeld en uitgebuit als prostituee. Eten is slecht voor je ziel Volgens het jaïnisme mag je niks eten dat ooit gegroeid of gebloeid heeft – maar dan kom je ook wel van je slechte karma en wat overtollige kilo’s af. Ik probeerde cafeïne te roken en dat was verschrikkelijk Vorige week berichtten Amerikaanse media paniekerig over een koffierookrage onder jongeren. Dat was een internetfabeltje, en hierbij bewijzen we voor eens en altijd dat cafeïne roken geen aanrader is.
Trend Watching Tips for Upstart Coolhunters
Japan Subculture Research Center Japan Subculture Research Center Posted by jakeadelstein on August 22, 2012 · 7 Comments it’s hard to ignore more than 20,000 anti-nuclear protesters at your front door. A tattooed female artist and a soft-spoken white collar worker have joined with thousands of others to become a voice of opposition that the ruling powers of Japan must reckon with. Posted by jakeadelstein on August 15, 2012 · 11 Comments