TrendPolaroids | 50 + trendsources ...
culture spy : trendspotting discussion guide and lesson plan TRENDSPOTTING DISCUSSION GUIDE AND LESSON PLAN [download the pdf] OBJECTIVE: This discussion guide and lesson plan are designed to introduce your students to the marketing practice known as “trendspotting” or “cool hunting.” The practice involves the hiring of teenage informants to spy on their peers and report back to marketers the latest trends in teen culture. DISCUSSION GUIDE Explore with your students the “Trendspotting” section on CultureSpy.com. Make sure to read the text and view the video clips with them. Next, discuss with your students the implication of trendspotting marketing techniques.
FRONTLINE journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the "next big thing" that will snare the attention of their prey - a market segment worth an estimated $300 billion a year. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America.
Of all the inventions in the last 50 years, few have changed the world as much as the Internet. Destroying mail, books, television and dignity, life has changed much thanks to our electronic friend. Here are 15 ways, for better or for worse, the Internet has changed marketing. Write a great book and no one may read it. 15 Ways the Internet Changed Marketing | ProspectMX
How The Internet Changed Marketing Forever an article by Jay Neuman
ANNALS OF STYLE about fashion-trend coolhunters DeeDee Gordon and Baysie Wightman... Baysie Wightman met DeeDee Gordon, appropriately enough, on a coolhunt. It was 1992. Baysie was a big shot for Converse, and DeeDee, who was barely twenty-one, was running a very cool boutique called Placid Planet, on Newbury Street in Boston. Baysie came in with a camera crew--one she often used whenever she was coolhunting--and said, "I've been watching your store, I've seen you, I've heard you know what's up," because it was Baysie's job at Converse to find people who knew what was up and she thought DeeDee was one of those people... Annals of Style: THE COOLHUNT
10 June 2012Last updated at 00:06 GMT All parents are destined to be ridiculous, embarrassing or annoying, warns Adam Gopnik. A Point of View: Embarrassing parents and the teenage truth
Trend Watching Tips for Upstart Coolhunters
Japan Subculture Research Center Posted by jakeadelstein on August 22, 2012 · 7 Comments it’s hard to ignore more than 20,000 anti-nuclear protesters at your front door. A tattooed female artist and a soft-spoken white collar worker have joined with thousands of others to become a voice of opposition that the ruling powers of Japan must reckon with. Posted by jakeadelstein on August 15, 2012 · 11 Comments