The Science Of Cool. 2017 will be a year of radical changes for branding. But look five years down the road to 2022, and "branding" the way we understand it today may hardly exist at all. According to experts, the future is rife with personalized logos, brands built by artificial intelligence, and even brands literally living inside our bodies. Jez Frampton, global CEO of the branding agency Interbrand, describes it as the "Age of You. " The idea? To eliminate friction between brands and consumers. Of course, this could be construed as a tremendous invasion of privacy—a dystopian vision in which the separation between who we are and what we buy dissolves into the ether. Brands Will Hack Your Body "We'll see the first wave of brands trusted to live in our bodies. Every Person Will Have His Or Her Own Logo "Logo design and branding have reached such saturation in our society and economy that even your kid’s math tutor has a logo. Brands Will Let You Design Your Own "Brand Within The Brand"
TrendPolaroids | 50 + trendsources ... Culture spy : trendspotting discussion guide and lesson plan. The Merchants Of Cool | FRONTLINE. 15 Ways the Internet Changed Marketing | ProspectMX. Of all the inventions in the last 50 years, few have changed the world as much as the Internet. Destroying mail, books, television and dignity, life has changed much thanks to our electronic friend. Here are 15 ways, for better or for worse, the Internet has changed marketing. Write a great book and no one may read it. Direct an amazing play and few people may see it. Hit yourself with a hammer and put it on YouTube? Image Source You’d probably rarely visit a store that sold only Old Spice or only one kind of beer, but thanks the Internet tubes, product websites are a reality.
Image Source Why drone on and on about your product, when you can get one of the customers to do it for you? Image Source Spam is the scourge of the Inbox, but it also works. Image Source Want 500 million potential new customers? Image Source Google ads work by scanning a webpage, finding key words and then matching those words to available ads. Image Source Image Source Image Source Image Source Image Source Image Source. How The Internet Changed Marketing Forever an article by Jay Neuman. Annals of Style: THE COOLHUNT. ANNALS OF STYLE about fashion-trend coolhunters DeeDee Gordon and Baysie Wightman...
Baysie Wightman met DeeDee Gordon, appropriately enough, on a coolhunt. It was 1992. Baysie was a big shot for Converse, and DeeDee, who was barely twenty-one, was running a very cool boutique called Placid Planet, on Newbury Street in Boston. Baysie came in with a camera crew--one she often used whenever she was coolhunting--and said, "I've been watching your store, I've seen you, I've heard you know what's up," because it was Baysie's job at Converse to find people who knew what was up and she thought DeeDee was one of those people... This is the first rule of cool: the quicker the chase, the quicker the flight. The act of discovering what's cool is what causes cool to move on, which explains the triumphant circularity of coolhunting: because we have coolhunters like DeeDee and Baysie, cool changes more quickly, and because cool changes more quickly, we need coolhunters like DeeDee and Baysie.
Cool Hunting. Youthwatching '09 A Point of View: Embarrassing parents and the teenage truth. 10 June 2012Last updated at 00:06 GMT All parents are destined to be ridiculous, embarrassing or annoying, warns Adam Gopnik. Recently in America, nothing has been argued about more, or more vociferously, than child-rearing methods. As though such a thing existed. One might as well talk about wolf-watching methods.
They do it to you, you don't do it to them. You may have heard, for instance, of the self-proclaimed "Tiger Mom" - that Asian mother who boasted of pushing her kids brutally through school and towards success - though surely the memoir of the Tiger Cub will be the one to read. The real truth about teenage or adolescent kids is simple though, and I will announce it here. It will sometimes be expressed in a tone of pitying condescension, and sometimes in one of exasperated wrath; you can tell depending on whether the modifier or the noun is stressed: "Dad, you are so weird," is almost affectionate, while "Dad, you are so weird," is close to hostile. "That's your dad? " "Trust me. Rookie. België. Trend Watching Tips for Upstart Coolhunters. Japan Subculture Research Center.
Posted by jakeadelstein on August 22, 2012 · 7 Comments it’s hard to ignore more than 20,000 anti-nuclear protesters at your front door. A tattooed female artist and a soft-spoken white collar worker have joined with thousands of others to become a voice of opposition that the ruling powers of Japan must reckon with. Posted by jakeadelstein on August 15, 2012 · 11 Comments The “bon” in O-bon (盆) itself refers to the vessels (plates, bowls, tupperware etc) in which offerings are placed for the spirits of the deceased. The physical bowl has come to refer to the holiday or the period where the holiday is celebrated in modern lingo. Posted by jakeadelstein on August 8, 2012 · 2 Comments The National Police Agency 2012 Edition of the annual White Paper on Crime hit bookstores last week with details of Japan’s shocking plan to raise the number of women in the police force from 6.8% to a stunning 10% by 2023.
Posted by Nathalie-Kyoko Stucky on June 13, 2012 · 1 Comment.