
Cognitive Biases
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Many cognitive biases have been demonstrated by research in psychology and behavioral economics . These are systematic deviations from a standard of rationality or good judgment. Although the reality of these biases is confirmed by replicable research, there are often controversies about how to classify these biases or how to explain them. [ 1 ] Some are effects of information-processing rules, called heuristics , that the brain uses to produce decisions or judgments.
List of cognitive biases
Beautycheck - social perception
The Illusion of Asymmetric Insight
Dunning–Kruger effect
The Dunning–Kruger effect is a cognitive bias in which unskilled individuals suffer from illusory superiority , mistakenly rating their ability much higher than average.Tapping our powers of persuasion
Most psychologists will read this “Questionnaire” with Robert Cialdini, PhD. That may or may not be true, but according to Cialdini, that statement is powerfully persuasive because we tend to go along with our peers. Cialdini, who retired last year from a teaching and research position at Arizona State University in Tempe, Ariz., is a renowned expert in the science of swaying.See also pearl "Behavioural economics" here: http://pear.ly/_Vuy by Feb 3

