background preloader

Campaigns

Facebook Twitter

80s-themed General Mills Packaging  Retro General Mills cereal boxes are making a comeback. "It’s time to bust out those sweat bands, leg warmers, and neon accessories, and head to your local Target, as Big G cereals are bringing back their “Retro” themed packaging for the fifth time, 80’s style. Starting February 7 through mid-March, while supplies last, these limited-edition Big G cereal boxes are sure to turn heads down Target’s cereal aisle with their totally radical retro look.

“Partnering with Atari made the opportunity even more exciting as they celebrate their 40th Anniversary milestone. It doesn’t get more iconic than retro Atari games!” “With the comeback of classic movies, late night TV shows, and neon colors on the runway, this year’s decision to highlight the 80’s was simple - it’s on trend,” said Tara Johnson, integrated marketing communications manager at General Mills.

Big G cereals participating in 80s-themed Retro Packaging available exclusively in Target stores nationwide include: Cheerios® (18 oz.) Guerrilla marketing "works because it's simple to understand, easy to implement and outrageously inexpensive," says Jay Conrad Levinson, the man who coined the phrase. Consumers have grown immune to big budget advertising, but marketers that expend a bit of time and effort — rather than piles of money — can generate effective results with inexpensive, small-scale stunts.

Take a look through our gallery of guerrilla and street marketing examples, where promotions costing no more than a few dollars can have a big impact on the consumers. Let us know which you think are the most effective in the comments below. More Marketing Resources from Mashable: - Following the Money in the Social Media Advertising Boom- How Social Media Marketers Can Convert Attention Into Action- The Future of Ad Agencies and Social Media- How Small Businesses Will Use Social Media in the Future- How Coca-Cola Created Its “Happiness Machine” [INTERVIEW] Absolut Temptation. Cholera for Sale in New York! (Dirty Water Vending Machine) SIXT WI-FI GUERILLA IDEA. Guerilla For Lee Store Paris.

Guerrilla marketing campaign, shot with hidden camera. Fast Lane - The Slide. Nutella Says Facebook Ads Outperformed TV. Christopher Heine | December 30, 2012 | 0 Comments inShare239 Brand incorporates social ads into traditional marketing mix model for campaign in Germany. Nutella is employing the decades-old marketing mix model (MMM) - a nuanced sales attribution system for integrated campaigns - to measure the effectiveness of Facebook ads. For instance, the company, which sells chocolate hazelnut spread, combined Facebook ads with TV spots and other paid channels in Germany during December 2011, attributing 15 percent of sales from the yuletide campaign to its Facebook ads.

In terms of return on investment, the brand told ClickZ that Facebook ads outperformed the TV spend, according to its MMM data. Online measurement has long been a hot topic among marketers. Kevin Lee is an executive chairman with marketing services firm Didit and a ClickZ columnist. "Once Facebook ads spend becomes material, it belongs in the [MMM]," Lee said.

Campaign Reaches 30 Percent of Online Germans.