U R What U Tweet: 5 Steps To A Better Personal Brand. If you take a look at the top 10 Twitter users you'll see a list of famous men and women, from Justin Bieber to Selena Gomez, who have used the popular platform to further expand their personal brands.
Perhaps more interesting, however, is how everyday people are investing more time and energy into social networking for professional purposes. Just over a year ago, a local 16-year-old high school student emailed me out of the blue, proposing that he join me as a guest on a TV show I host. Winston Sih didn't send along a resume, but instead included links to his website, Twitter account, Facebook page, and three relevant YouTube clips. While few of us will ever have the celebrity factor to drive our online networks (or a PR spin team to protect us if we post something stupid), there is a lot we can learn from Sih and other personal brand-builders. Joëlle van Autreve & Lalo Gonzalez - Photographers. GONZALEZ.