What is Branding and How Important is it to Your Marketing Strategy? The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem. The objectives that a good brand will achieve include: Delivers the message clearlyConfirms your credibilityConnects your target prospects emotionallyMotivates the buyerConcretes User Loyalty To succeed in branding you must understand the needs and wants of your customers and prospects.
You do this by integrating your brand strategies through your company at every point of public contact. Your brand resides within the hearts and minds of customers, clients, and prospects. Professor Kevin Lane Keller on brand value and marketing. Develop a Brand Strategy - How to Develop a Brand Strategy Video. Want to develop a brand strategy for your company? Here, see tips and tricks for creating a strong brand.See Transcript Hi, I'm Adam Kochanowicz for About.com Effective branding is essential to successfully marketing a business.
Brands give your customers a sense of consistency and familiarity to keep them coming back. With so many names and so many hands in the pot of your industry, the effectiveness of your brand can be exactly what helps your business to stand out. In this video, I'll show you some easy and effective ways to develop your own brand strategy. Information About How to Develop a Brand Strategy Today's brands are not merely the logos and pretty designs of the 50s. More Information on How to Develop a Brand Strategy Determine what your business is known for--good or bad. Facts About Developing a Brand Strategy Once again, successfully branding takes advantage of client interaction. The idea of having your own voice as a brand shouldn't be overstated. Thanks for watching.
Storytelling for Brands - Our Storytelling Matrix. Logo Design Love. Branding in the Digital Age - What Does That Mean? If this title makes you feel like you’ve just won a game of Jargon Bingo, you are not alone. Us Web types are quick to latch on to names for things – Web 2.0 (and 3.0), LAS, “The Online Conversation” – and it’s easy to talk about a concept without really thinking about what it means. Most people, by now, understand that a brand is a sum of perceptions; what do you, your staff, your business partners and your customers think about you and what collective meaning is then ascribed. So, when you apply this to the digital or information age, what exactly are we talking about?
Matt Riley, Idea Bounty guy and Senior brand planner at Quirk. I sought out the perspectives of people smarter than me – Mr. Matt’s view is that ‘the digital age’ just refers to the presence of digital tools that have made it easier for people to engage with your message. “Branding is about creating a persona and positioning it in a way that allows people to engage with it and fulfill a goal that you have.” Also Check Out: History of Branding. What is Branding?