» Why corporate business blogs are important to your marketing s. It is becoming more and more important for corporations – as well as businesses of all sizes – to have a blog in today’s world where so many people own computers. But if your business has put off starting a blog for far too long, here is why you should really be blogging, and how it can be advantageous to your overall business marketing strategy. Human face You don’t really want people to think of your company as “big box” or “typical corporate America”. And blogging can actually put a human face to your company, since the company now has a voice it can relate to when it reads your blog. When you consider how much money companies put into creating a human face for their business, doing it with a company blog is a relatively inexpensive way to humanize your corporation.
Controlling the message Public Relations tends to want to run far, far away from blogs. Fresh content Having a blog adds new fresh original content to your site every time the blog is updated. Web 2.0 Expo NY: Gary Vaynerchuk (Wine Library), Building Person. A Guide to Corporate Blogging. Blogging Resolutions for 2010 - Technorati Blogging. In 2010, I resolve to: 1. Double-check for style and grammar. When I started, I thought blogging would be easy.
I wrote and wrote. "Ugh! " I couldn't believe I allowed those three wooden, ungrammatical, disorganized paragraphs out on the webosphere where they now sat, indexed, mocking me. I still wonder how many readers I lost for not proofreading posts. 2. This mostly happens in politics (although the last obnoxious case was with the Muppets-singing-Queen video), where somebody posts a youtube video of a certain interview or speech and then every blogger within three degrees of political separation puts up the same video, "Check this out: Obama's teleprompter broke! " Here's the effect meme-momentuming has on me: The first time I see a significant video or read about a significant event, I'm very appreciative to the blogger for bringing it to my attention. OK, here, if you're not one of the 12 million who've clicked on this monstrosity. 3. Because it's just lame. 4. 5.
Blogs As A Website Promotional Tool - Global PR Blog Week 1.0. Case Study: the Blog as a Promotional Tool | Randa Clay Design - I recently received an e-mail from a representative of the English National Opera letting me know of their new interactive mini-site, which includes a multi-author blog, that has been designed to give a behind-the-scenes look at their upcoming production of Carmen. This is a use for blogging that had never occurred to me, but I could see immediately what a perfect tool it is for engaging the audience before the production even opens, and possibly even gaining some audience who wouldn’t have otherwise attended.
Opera companies are having an increasingly difficult time maintaining subscription levels and ticket sales, so this blog is a great way of stepping outside the box to promote their production, particularly to a younger audience. By the way, if you’ve never seen Carmen, it’s a great show, particularly if you’re new to opera. Just take a quick listen to some of the music excerpts they’ve made available- you’ll find that much of the music is familiar to you. IP & Media Law - Flock. People don’t trust company blogs. What you should do about it. - By Josh Bernoff Consumers trust company blogs less than any other channel. This result comes from a survey we did in Q2 of 2008. Have a look at the data yourself. Not only do blogs rank below newspapers and portals, they rank below wikis, direct mail, company email, and message board posts.
For our clients, the full report is here. Now I suspect this report is going to generate a lot of discussion in the blogosphere, and it’s easy to misinterpret. We examined these results further. In fact, those who trust company blogs are the most trusting of all consumers. In retrospect this result is not that surprising. So, what should you do about this? Make no mistake. It is a plea to be thoughtful in how and why you blog. This means that if you blog, your goal should be to create a blog about which people say “I like that – I don’t think of it as a company blog.”
Blogs exclusively about companies and products are what I think generate these low trust ratings. Using the news to sell your book - Flock. I tell authors all the time to use current events to help sell their book. This short article from Sandra Beckwith's BuildBookBuzz newsletter does a great job explaining that concept. Be Opportunistic: Tiger's Tale How can authors capitalize on media events such as the never-ending Tiger Woods drama?
Be creative. Using Tiger's tale as an example, you can: • Form a virtual support group and announce it to the press. . • Create and announce a top 10 list related to your specialty. . • Contact the media with your advice to one of the parties involved in the headlines. If you have something to say about a topic in the news and your book provides the credential you need to say it, don't let someone else get all the media attention.
Best Internet Marketing Posts of 2009: Social Media, SEO, PPC, S. It’s my birthday! And like last year, I have a gift for you. Every year, I read hundreds (thousands?) Of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. And every year, I hand pick the best articles that I’ve read and compile them in a resource that I hope will last a long time. Every year, I can only read so many articles. Like last year, if your article is highlighted in this comprehensive post, there’s a badge for you to proudly celebrate this achievement on your site. Without further ado, I now present to you the best internet marketing posts of 2009.
Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. Social Media: Implementation and Execution Social Media: Small Business Hiring for Social Media Social Media: Measurement and ROI. TwitAlbums: Private, Collaborative Content Sharing Via Twitter. Have you ever wanted to share a set of memories with some of your Twitter friends, keeping the content private while still allowing for collaboration between certain folks? It's not anything we thought we wanted, either, but after playing with TwitAlbums, we find the concept charming.
Here's how it works: Using Twitter's OAuth function, users log in and create collections or "albums" containing multimedia content and text comments. They can invite whatever users they like to join them in adding files, and only the users they invite can see the content or comments. Best of all it looks like this little app already has a monetization strategy in place. The concept is inherently charming. Users can then choose others to collaborate with them on the album. Collaborators can add content, leave comments and invite other users, depending on the permissions set by the original album creator. Make Your Own Online Magazine From Your Flickr/Facebook Photos W. We love site-building and story-telling applications, and social webizens love sharing their content - particularly multimedia content - in new and compelling ways. YouTellYou is a fun and simple tool that allows users to grab, annotate, tag and share their pictures in an online magazine-type format.
Users can pull in photos from Smugmug, Facebook, Flickr or one's own computer, then go to town in a frenzy of sequences, captions and true pictorial story-weaving. In about 10 minutes, we created this story about SxSW 2009. We were able to get access to all the needed Flickr photos through a simple interface. Pics were then organized into layouts of one or two photos per section with optional captions for most layouts. When we published, we were pleased to see links with each photo to enlarge it or to find the original URL for each pic. We're torn on whether we personally would use the app again - for most on the RWW team, it'd be worth the effort to just build a webpage from scratch. How journalists can use augmented reality | Media | guardian.co. Augmented reality and journalism are made for each other. Journalism gathers information about the world around us. Thanks to augmented reality, this information can be displayed where it got picked up – which is especially interesting for event reporting.
But there are many more possibilities. So, having looked at what augmented reality applications are available, let's look at how it can be used in journalism. The living magazine Augmented reality found a mass market in smartphones last year, enabling users to see additional layers of data or 3D objects when they view normal objects through smartphones or webcams. It is no surprise, therefore, that at the end of 2009 one magazine was making a big fuzz about the subject: Esquire. The men's magazine, published in the US by the Hearst Corporation, featured an augmented reality cover, in which Robert Downey Jr introduced the December issue.
But that is just a start. Sports journalism & augmented reality Event reporting & augmented reality. News Story | Tech Tools Fostering "Mini Generation Gaps" Making links work for you (SEM 101) - Webmaster Center Blog - Bi. How to Make Links Work for You: Build Back Links to your Blog to. What Makes Them Click » Blog Archive » 7 Steps to Successful Web. Jacek Utko Jacek Utko is a newspaper designer. He has designed/redesigned many newspapers in Central and Eastern Europe and won world awards. He believes strongly in “giving power to the designers” and that designers should embed their personal vision into the work they do, even at the expense of being a team player. Utko’s words and work are compelling, and I especially like his 7 Steps to Success. He is talking about 7 steps to success if you are redesigning a newspaper, but when I first read the 7 steps I thought they were a good jumping off point on 7 Steps to Successful Web Site Design.
So I’ve taken his 7 steps and modified them to fit the design of websites: 7 Steps To Successful Web Site Design or Redesign (concepts borrowed from Jacek Utko and modified) 1. 2. 3. 4. 5. 6. 7. For more information on Jacek Utko check out: www.utko.com. And watch this great short (less than 7 minutes) video of Utko on TED: Did you find this post interesting? Corporate Blogs / we are social - Flock. Cristina Aced, a freelance journalist and consultant from Barcelona who wanted to know how a social media agency works in London, has spent three weeks with us here at We Are Social.
She shares her point of view on the questions brands should ask themselves when embracing social media. Should a company have a blog? Well, I’d reply: “It depends”. I usually say that it’s not a must to have a corporate blog (or a corporate Facebook profile, i.e.). It makes no sense that a firm has all these 2.0 tools if they are only a tactic. Yesterday, I was listening to a Spanish radio programme called “L’estiu en un blog” (Summer in a blog, COMRàdio), and they were talking about corporate blogs and how companies use them.
(The podcast is available here, but only in Catalan). Some colleagues ask me if the way of working in social media here in London is different to Spain. I love this 2.0 philosophy, this conversational way of doing things. This isn’t just dabbling, however.