assignment2

Get flash to fully experience Pearltrees

» Why corporate business blogs are important to your marketing s

It is becoming more and more important for corporations – as well as businesses of all sizes – to have a blog in today’s world where so many people own computers. But if your business has put off starting a blog for far too long, here is why you should really be blogging, and how it can be advantageous to your overall business marketing strategy. Human face You don’t really want people to think of your company as “big box” or “typical corporate America”.

Web 2.0 Expo NY: Gary Vaynerchuk (Wine Library), Building Person

Image by iDream_in_Infrared In order to maintain a competitive edge, corporations are increasingly looking for opportunities to make them stand out. Although traditional media serves as a solid medium that disperses company messaging to the world, the trends of information consumption are evolving.

A Guide to Corporate Blogging

When I started, I thought blogging would be easy. I wrote and wrote. It was fun, occasionally even thrilling.

http://technorati.com/social-media/article/blogging-resolutions-for-2010/

Blogging Resolutions for 2010 - Technorati Blogging

Blogs As A Website Promotional Tool - Global PR Blog Week 1.0

Corporate Blogging - Flock

A business can benefit significantly from corporate blogging in numerous noteworthy ways. When you bring the power of blogging to your company, you will be giving your company a unique personality that will attract an increase in customers to your business or company. If you want your potential customers to be able to put a face and a personality to your company, then putting together a corporate blog is vital.

http://randaclay.com/blogging/case-study-the-blog-as-a-promotional-tool/

Case Study: the Blog as a Promotional Tool | Randa Clay Design -

I recently received an e-mail from a representative of the English National Opera letting me know of their new interactive mini-site, which includes a multi-author blog, that has been designed to give a behind-the-scenes look at their upcoming production of Carmen . This is a use for blogging that had never occurred to me, but I could see immediately what a perfect tool it is for engaging the audience before the production even opens, and possibly even gaining some audience who wouldn’t have otherwise attended. Opera companies are having an increasingly difficult time maintaining subscription levels and ticket sales, so this blog is a great way of stepping outside the box to promote their production, particularly to a younger audience. By the way, if you’ve never seen Carmen, it’s a great show, particularly if you’re new to opera. Just take a quick listen to some of the music excerpts they’ve made available - you’ll find that much of the music is familiar to you.

The debate over social media and its role in communications as well as wider society has been all over the news recently. We’ve had the Superinjunction controversy – where the identity of a Footballer trying to surpress the details of an extramarital affair was spectacularly “outed” by Twitter users, the Twitter Joke Trial – involving an aspiring Accountant convicted for the offence of sending a Tweet of “menacing character” under the Communications Act 2003 and the Trafigura scandal – where the identity of a commodities broker was briefly hidden behind a superinjunction before the details of the case, the name the Company involved and accounts of parliamentary scrutiny into its business were exposed by a political blogger, allegedly from his kitchen .

IP & Media Law - Flock

http://forrester.typepad.com/groundswell/2008/12/people-dont-tru.html

This result comes from a survey we did in Q2 of 2008. Have a look at the data yourself. Not only do blogs rank below newspapers and portals, they rank below wikis, direct mail, company email, and message board posts.

People don’t trust company blogs. What you should do about it. -

Using the news to sell your book - Flock

How can authors capitalize on media events such as the never-ending Tiger Woods drama? Be creative. Using Tiger's tale as an example, you can: • Form a virtual support group and announce it to the press. For example, the author of a book with a heroine married to a high-profile personality who is caught cheating on his wife can announce that she has formed a virtual support group for - of course - spouses of high-profile personalities caught cheating.

http://bookexposure.blogspot.com/2009/12/using-news-to-sell-your-book.html

casestudies

It’s my birthday! And like last year, I have a gift for you. Every year, I read hundreds (thousands?)

http://www.techipedia.com/2010/internet-marketing-posts-2009/

Best Internet Marketing Posts of 2009: Social Media, SEO, PPC, S

TwitAlbums: Private, Collaborative Content Sharing Via Twitter

http://www.readwriteweb.com/archives/twitalbums_private_collaborative_content_sharing_v.php

Have you ever wanted to share a set of memories with some of your Twitter friends, keeping the content private while still allowing for collaboration between certain folks? It's not anything we thought we wanted, either, but after playing with TwitAlbums , we find the concept charming. Here's how it works: Using Twitter's OAuth function, users log in and create collections or "albums" containing multimedia content and text comments. They can invite whatever users they like to join them in adding files, and only the users they invite can see the content or comments. Best of all it looks like this little app already has a monetization strategy in place.

We love site-building and story-telling applications, and social webizens love sharing their content - particularly multimedia content - in new and compelling ways.

Make Your Own Online Magazine From Your Flickr/Facebook Photos W

How journalists can use augmented reality | Media | guardian.co.

Augmented reality and journalism are made for each other. Journalism gathers information about the world around us. Thanks to augmented reality, this information can be displayed where it got picked up – which is especially interesting for event reporting. But there are many more possibilities. So, having looked at what augmented reality applications are available , let's look at how it can be used in journalism.