Exit Interview: The creators of no-longer-with-us products explain what went wrong. Verifiable (shut down August 1, 2010) Stuart Roseman shut down Verifiable, a crowdsourced charting and data analysis site, to start SaneBox, a product that automatically identifies important email and separates them in a user’s inbox.
Below, he explains how he knew when it was time to pull the plug on Verifiable. “We couldn’t charge for it. It was pretty clear. I’ve done this for a long time. A few words about EventVue. It’s now been 8 months since we decided to shut down EventVue . One thing that has surprised me is the number of emails I get from people interested in launching similar companies. I usually get one email or phone call a week asking about what I learned and what I would do differently if I were to do it again.