Flip the Funnel: How to Use Existing Customers to Gain New Ones (9780470487853): Joseph Jaffe. How To Steal Like An Artist (And 9 Other Things Nobody Told Me) - Austin Kleon. Wednesday, March 30th, 2011 Buy the book: Amazon | B&N | More… Here’s what a few folks have said about it: “Brilliant and real and true.”
—Rosanne Cash“Filled with well-formed advice that applies to nearly any kind of work.” If You Build It, They Won’t Come. You’ve probably heard the cliched phrase “If you build it, they will come.”
More importantly, I would like to counter that with an even more important cliched phrase “If a tree falls in a forest and no one is around to hear it, does it make a sound?” In the web and entrepreneurship community there’s this misconception that “launching” a product ensures long term success. The Referral Engine: Teaching Your Business to Market Itself (9781591843115): John Jantsch.