Crisis PR: Assessing the Domino's Reaction to YouTube Hubub. App Monetization To Get Tougher Still, With Gartner Predicting 94.5% Of Downloads Will Be Free By 2017. The business of making money from apps is going to get tougher still, with analyst Gartner predicting that through to 2018 less than 0.01% of consumer mobile apps will be considered a financial success by their developers.
A key factor making it harder for apps to attract a paying audience is the sheer number of apps consumers can wade through before making their choice. Both Apple’s iOS and Google’s Android stores now each have more than one million apps on tap. It’s the very definition of a crowded playing field — and this is pushing mobile users to take shortcuts to help them determine which apps to download. Gartner notes in its forecast that app users are increasingly turning to recommendation engines, friends, social networking or advertising for app discovery, rather than sorting through the thousands of mobile apps available. Add to that, app competition means there’s almost always a free app option consumers can choose instead of shelling out for a paid app. 19 Mind-Blowing Tricks Every iPhone And iPad User Should Know. 100 Websites You Should Know and Use (updated!) Entertainment Meet David Peterson, who developed Dothraki for Game of Thrones There are seven different words in Dothraki for striking another person with a sword.
Among them: “hliziﬁkh,” a wild but powerful strike; “hrakkarikh,”a quick and accurate strike; and “gezrikh,” a fake-out or decoy strike. But you won’t find these words in George R. R. Culture.
3 Million Teens Leave Facebook In 3 Years: The 2014 Facebook Demographic Report. 3 years ago, we published a report on 2011 Facebook Demographics & Statistics that covered gender, location, education, and more (US only).
The other reason Google bought Nest: patents. SAN FRANCISCO - Google paid $3.2 billion for Nest Labs to bring Tony Fadell and a cadre of former Apple developers to the company and get a foothold in the potentially hot connected home market.
But Google may also have been interested in Nest's portfolio of patents focused on home automation and related technology, which may come in handy as the company expands beyond Internet search and mobile. "While Nest has already built a strong reputation for design and user experience, we believe Google would not have purchased the company if it did not have substantial and valuable intellectual property associated with the design of embedded systems," Carlos Kirjner, an analyst at Bernstein Research wrote in a note to investors Tuesday. Google has been hammered by the smartphone patent litigation war stemming from its entrance into the mobile market through its Android operating system.
The company was once considered weak on patents, given its market value and reach. App Monetization To Get Tougher Still, With Gartner Predicting 94.5% Of Downloads Will Be Free By 2017. Why Nonprofit Storytelling Won't Be Enough in 2014. In 2014, nonprofits will need to move beyond storytelling to win donors.
Fundraising has always been a tough beast to tame. Moreover, with new oversight laws and the growing wealth disparity, organizations must convince donors how their services are producing sustainable results. 5 Epic Branded Twitter #Fails of 2013. While the potential benefits of real-time marketing have been documented, the tactic's perils helped keep the ad industry entertained during 2013.
Well, the brands that got caught in Twitter's crosshairs were certainly not amused. So Adweek has collected five of the most memorable branded #Fails of the year. (Former IAC public relations chief Justine Sacco is off the hook here since she's not a brand—though her social media-based fall from grace might be the new standard for epic Twitter screwups.) 1. Sequential Messaging Is Advertising’s Next Great Leap Forward. The next leap in advertising is literally the ability to leap across screens.
Picture a brand’s multipart marketing story that begins on your tablet and ends on your smartphone. Sequential messaging is digital advertising’s next act, and software, device and ad tech firms are scrambling to build the infrastructure to make it happen. The concept is simple enough, but execution requires powerful technology and perfect coordination. Stripes. NewsCred's Cheat Sheet for Advertising on Facebook, Twitter, LinkedIn. So you’re a marketer with good content—text, graphic, images, video—and you’ve decided to use paid social promotion on Facebook, Twitter or LinkedIn as part of your campaign’s distribution strategy.
The problem is, advertising options on the various social networks are confusing at best. You might know that 80 percent of users prefer to connect with brands on Facebook, while LinkedIn generates the highest visitor-to-lead conversion rate—nearly three times higher when compared to Facebook and Twitter. But that doesn’t explain the differences between a Facebook Promoted Post and a Facebook Sponsored Story, or when should you use Twitter instead of Facebook. Time Inc. Has Signed Its First Client for Watercooler Live. Time Inc. has signed its first client for Watercooler Live, its new native ad product that pours advertiser content, social commentary and Time Inc. editorial content into microsites and ad units.
Time Inc. has been making a big push into native ads as it prepares to spin off from Time Warner next year. Watercooler Live extends the Amplify native ad unit it introduced last year to give brands broader distribution for their own content. For Land Rover, Time Inc. populated a microsite and Amplify units with the automaker’s own material, Time Inc. editorial and custom content from its content-marketing arm. Kimberly Kyaw, digital marketing and social media manager for Land Rover, said the platform was appealing because it gave the marketer a way to publish content that would resonate with potential customers “as opposed to just, ‘Here’s the latest Land Rover product.’” “Watercooler Live isn’t for every client,” said Adam Solomon, Time Inc.’s vp, digital ad products and revenue operations.
Ben & Jerry's Instagram Ads Drive Follows, 'Likes' Instagrammers scream for ice cream, in a good way.
Ben and Jerry are getting the hang of Instagram ads, demonstrating that not every sponsored photo is an unwelcome intrusion. Millions of US Instagram users are adjusting to marketing from brands, and the ads are even leading to an influx of new followers for the companies. Gampaigns: How to win the brand engagement game - Methodical Madness - International Brand Management. What do you call an online campaign that is centered around a game or contest? You guessed it: “Gampaign”. Today we launched our latest game, “Search Party”, for our fashion client Napapijri. The premise is simple: While shooting their Fall/Winter collection in Iceland, they left 3 bags behind. Create a search party and find the bag using an interactive map and you could win tickets for 4 to Iceland. www.napapijrisearchparty.com Using games and contests to build awareness and otherwise promote a brand may not be a new idea.
Using game tactics in online marketing has become so popular that pundits have named the practice “gamification”. What Pepsi Discovered by Monitoring Millennials During the VMAs. As a brand that has long had event sponsorship at the heart of its marketing formula, Pepsi sought a more scientific way to study the correlation between TV viewing and second-screen usage during live programming. So using research methods such as biometrics, the brand looked at consumer behavior during the MTV Video Music Awards telecast this past August—the top-rated entertainment program on cable among viewers aged 12-34 this year, and the most social non-sports TV event. The Surprising Reason Why Jean-Claude Van Damme’s Splits Went Viral. You’ve likely heard and seen by now the Volvo ad that went viral as Jean-Claude Van Damme performs his “epic splits.”
But why did it go viral? Maybe if we took a closer look at what happens to most of us emotionally as we experience the 72-second video from beginning to middle to end, we might find a surprising answer that could help any of us who make stories, videos, or other potentially captivating content. Stay open. Let’s take a look. Apple's location-sensing iBeacon tech comes to Macy's. When Selling Digital Content, Let the Customer Set the Price - Marco Bertini , and Richard Reisman.
By Marco Bertini and Richard Reisman | 9:30 AM November 18, 2013 The newspaper industry is a good example of just how difficult it can be to thrive when business goes digital, especially if that business is chronically resistant to change. David Carr, at The New York Times, summarized the industry’s precarious position as follows: “Producing serious news is an expensive enterprise with a beleaguered business model, one that remains tied to the tracks as a locomotive of splintered audiences and declining advertising hurtles toward it.”
(The New York Times; October 20, 2013) Yet, there may well be a light at the end of this tunnel, and it comes in the form of Jeff Bezos, founder of Amazon, who recently purchased The Washington Post, and Pierre Omidyar, founder of eBay, who shortly after pledged $250 million to create a new general-interest news site. Custom timelines in TweetDeck. Starting today, we are introducing the ability to create custom timelines in TweetDeck. Custom timelines, which were just announced, are a new type of timeline that you control by selecting the Tweets you want to include. In this post, we’ll describe everything you need to know to create and share custom timelines. Here’s a quick overview: create a new custom timeline column to get startedadd Tweets from other columns by drag and drop or keyboard shortcutsshare a link to your custom timeline or embed it on your site Creating new custom timelines.
Tide’s Halloween Vines Are Now Everywhere. Advertising is under attack by Vine videos, which are wrapping around Twitter streams, TV sets—and now getting entangled with billboards, thanks to Tide. The Procter & Gamble brand is using creative from its onslaught of Halloween-themed Vine spots in digital out-of-home ads in 11 markets; they run through Oct. 31. Twitter's Top 5 Accounts Are All in Japan — Here's Why. During an Aug. 3 airing of Japanese animator Hayao Miyazaki's masterpiece Castle in the Sky, thousands of anime fans watching the broadcast in Japan tweeted in unison to coincide with an exciting scene during the film's climax. The resulting spike in Twitter activity didn't simply surpass the previous "tweets per second" mark. Why Brands Suck at YouTube. Brands as publishers? Get Ready for the 'Social Network of Things'
Now available: Scheduled Tweets. The Millennial Male Is Not Who You Think He Is. It’s the best time in the world to be a millennial man, to hear baby boomers tell it—let your parents or your girlfriend pay the rent, maybe start a useless tech company, watch marketers trip over themselves trying to reach you. Why Twitter and LinkedIn Will Outlast Facebook. Why Twitter and LinkedIn Will Outlast Facebook. Introducing Cool Infographics, the book. PayPal's new Beacon gadget targets shopping without cards. SAN FRANCISCO — The holy grail of retail in the 21st century is to recognize shoppers as they walk into stores — like Amazon.com, the e-commerce giant, does when people visit its website. The Art of Writing Great Google+ Posts. Professional LinkedIn Profile Tips: A Checklist of 17 Must-Have Items.
The Fantastic, Dystopian Future of Social Networking. In the year 2020, social networking will look different. Well, I should say, it better look different. Marketers Need to Consume Vine Video, Not Just Make It. AGOGO: How a 15,000-Mile Road Trip Inspired This Cool Radio App. Hostess Relaunches Twinkies as Dude Food. The IBM Next 5 in 5: Our 2012 Forecast of Inventions that Will Change the World Within Five Years. The View is an Increasingly Meaningless Metric. You See Snapchat as Sexting and a Fad. I See the Future. 6 Tips for Creating Amazing Content. How to get to the top of YouTube. TECH NOW: How to cut the cable cord. Most Influential Ad Execs On Twitter. Most Influential Ad Execs On Twitter. Toyota Video Has Created 892K Meals for Sandy Victims in the Last Week. 12 Essential Tips To Get Social Media Traction. Do Your LinkedIn Connections Pass the Favor Test?
Brands Are Already Using Instagram Videos and Planning for More. Is Your Brand's Reputation Safe In Millennial Hands? 'Vines' Grow Tall For Blockbusters. Fans Crush Brands When It Comes to YouTube. New Reality Show 'Summer Break' Airs Only on Twitter, Social Media. Startup Pushes Pinterest-Like Native Ads Play. Universal Pictures, Del Monte, Expedia Gear Up For Summer of Mobile Ad Love. Web Personalization Firm Helps Publishers and Marketers Attract Eyeballs to Highly Targeted Content.
13 Ways Brands Can Boost Their Facebook Edgerank Status. Strikethrough (s̶t̶r̶i̶k̶e̶t̶h̶r̶o̶u̶g̶h̶ ) text generator for Facebook, Twitter and more. Virgin, Disney, Apple Know 'Word of Eye' Is Key To Success In Branding Today. Budweiser Lets You Make Facebook Friends With a Clink of Your Pint. IAB Head Thinks Brands Must Embrace New Video Content. Teens Increasingly Use Smartphones as Their Primary Door to the Internet. Google Fiber Set to Challenge Data/TV Providers in Austin, Texas. Walmart exec: Our biggest mobile opportunity is connecting with in-store customers. 7 Secrets of YouTube Marketing. Facebook Home: More Disruptive Than You Think.
Bond No. 9 To Launch The First Digital Fragrance. Social Shares Is Where the Money Is Especially on Facebook. Content Creativity: Turning Point of View into Brand Equity. A Collection of the Most Creative Facebook Posts from Brands. Top Twitter #Fails from Brands in a Twitter Stream Infographic. 6 Reasons Why Vine is great for Your Digital Marketing Strategy. Sign of SXSW times: apps for tickets to Prince and stuff.
Five important soundbites from SxSW. Google Glass "Won" SXSW. Who Cares? It is time for ad agencies to pay attention to Pinterest. Why teens are tiring of Facebook. Protecting Your Online Reputation from Trolls: 8 Tips. Carl Warner / Pinterest. Content Your Customers Actually Care About. Is Google Glass a Smartphone Killer? Fast Company. Why Google+ is an Inevitable Part of Your Content Marketing Strategy. 3 ways brands can use Vine right now. Pinterest in talks to raise funds at up to $2.5-billion valuation. Surprising Stats On Mobile Use During The Super Bowl.
How Advertisers Made The Super Bowl Power Outage Work For Them. Applebee’s Overnight Social Media Meltdown: A Photo Essay « R.L. Stollar, Journalist. Social Media Etiquette: 12 Step Checklist. If You Aren't Social, You'll Shrink: 10 Steps To Becoming a Social Business. Klout score Twitter Facebook social media ranking Ray Lewis Tom Brady. The Art of Shameless Self-Promotion. How Social Media Is Making Job Hunting Better. Atlantic: Sorry about that Scientology ad. Lego Scores Again With Great Reply to Boy Who Lost His Ninja. 7 social networks to watch in 2013 - The next big thing. Tip: Close the door on your competition. How Marketing Will Change In 2013: The Strategic Forecast. What To Say On Twitter When Everyone's Watching. The 20 most-watched TED Talks as of August 2012.