Advertising. Cycling. Creativity. Life.
Client Feedback On the Creation of the Earth. Hi God, Thanks so much for the latest round of work.
Really coming together. Few points of feedback: 1 – Really liking the whole light thing but not totally sure about the naming system. “Day” and “night” are OK but we feel like there’s more we can do here. 2 – Re: the “sky”… not really feeling the color here. 3 – Appreciate the work on the sea and ground, but right now there’s way too much sea. 4 – Noticed you’ve covered the ground in vegetation bearing seeds according to their kind and trees bearing fruit according to their kind. 5 – Right now we’re only seeing two great lights in the sky… a greater one for day and a lesser one for night?
6 – Seas teeming with life is fine, but again, we need to reduce the sea. 7 – Are the winged birds final, or placeholder? 8 – Can we get more livestock and wild animals that move along the ground according to their kinds? Wolff: The end of advertising. Last week, Disney, which owns ABC, made a deal with Dish Network, the satellite provider, that, for the first time, will formally allow the use of technology to let viewers skip ads on ABC shows.
The fig leaf compromise here is that Dish, which will now stream ABC shows over the Web, will have to wait three days after first broadcast before letting its ad-skipper, AutoHop, go to work. But it's a big breach in an up-to-now implacable network wall. Finally, a major network has bent to the obvious — people expect to be able to skip ads. You Won't Believe How Big TV Still Is. As the upfronts approach and the NewFronts try again to imitate them, expect to hear a lot about the twilight of traditional television with the rise of digital video.
But don’t believe it. A new study from Nielsen reveals the depth and breadth of both universes, and comparative viewership numbers aren’t even close. Taichikozaki : Well done samsung... Well done... The Barbarian Group Just Built a 'Superdesk' That You Have to See to Believe. The upsides and drawbacks of common work spaces have been debated in the agency world for decades.
But no one can deny the cool factor of The Barbarian Group's newly designed offices—and the amazing, undulating "superdesk" that snakes through it. Benjamin Palmer and Sophie Kelly introduce the new space in the video below. Understandably, they talk mostly about the desk. A marvel of design—created with help from architect Clive Wilkinson—it features gorgeous lines, archways and cubbies, and is topped with a single unbroken surface created by a continuous pour of resin. The thing is unreal, and of course the perfect metaphor for a place that wants to broadcast a collaborative spirit. Check out the video below. 21 Daily Struggles Of People Who Work In Advertising. Facebook plans to run video advertising. Sequential Messaging Is Advertising’s Next Great Leap Forward. The next leap in advertising is literally the ability to leap across screens.
Picture a brand’s multipart marketing story that begins on your tablet and ends on your smartphone. Sequential messaging is digital advertising’s next act, and software, device and ad tech firms are scrambling to build the infrastructure to make it happen. The concept is simple enough, but execution requires powerful technology and perfect coordination.
Given how seamlessly consumers move from one device to another, so too must the ads. “You have to put the right message in front of the right person at the right time,” explained Omnicom Digital CEO Jonathan Nelson. Seems simple enough, but the current technology is imperfect. For instance, Microsoft has developed ID software to target users on its Surface tablets. Kanye vs Creative Director.
35 Years That Changed Advertising. Key moments, shocking and subtle, since Adweek's foundingBy David GrinerNovember 11, 2013, 10:32 PM EST 35 Years That Changed Advertising When Adweek began publishing its first issues in 1978, the industry it set out to cover was at a crossroads.
The Mad Men era was ending, ad budgets were about to boom, and the days of digital were already nigh. As we mark our 35th anniversary—which, counting this year, is actually 36 years—Adweek today looks back at a few of the key moments, some subtle and some shocking, that changed the nature of advertising and made marketing what it is today. 1978: The First Taste of Inbox Spam Almost as long as there has been an Internet, a thick coating of spam has clogged the pipes. Also this year: 3M launched its "Boise Blitz," in which samples of a new product were given to hundreds of residents in one Idaho city. Created this year: Hitachi Maxell's iconic "blown-away guy" photograph, shot by Steven Steigman for agency Scali, McCabe, Sloves. 1993: "Got Milk? "
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