Do. Or do not. There is no try. The Force: Volkswagen Commercial. Doritos® - Goat 4 Sale -- Crash the Super Bowl 2013 Winner. Official Super Bowl Commercials 2013 (Doritos® - Fashionista Daddy) Cheerios commercial Peanuts Characters. How AT&T Got Kids to Make Some of the Year's Best Ads. IDEA: Bigger. Faster. More. You know you have strong product benefits when they can be boiled down to simple value propositions even kids can appreciate. Children, and simplicity, are at the core of BBDO's classic-in-the-making "It's not complicated" campaign for AT&T—touting the size and speed of the carrier's network and other benefits.
Prompted, and in many ways wrangled, by actor and comedian Beck Bennett, children answer the simplest of (unbranded) questions in a dozen ads and counting. TALENT: The agency prefers non-actor kids but has worked with actors, too. The agency films five groups of four kids per day, each group for two hours. COPYWRITING: Bennett's lead-in lines are scripted. Once they have something solid, Bennett plays around with reaction lines the agency can use before the cut to the pitch. AT&T also rolled out two spots around March Madness this year featuring four bigger kids—NBA legends Magic Johnson, Larry Bird, Kareem Abdul-Jabbar and Bill Russell. Laundry Detergent. Dog Breath. Shampoo.