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Fun is the Future: Mastering Gamification. What is Gamification, Really? Michael Wu, Ph.D. is Lithium's Principal Scientist of Analytics, digging into the complex dynamics of social interaction and group behavior in online communities and social networks.

What is Gamification, Really?

Michael was voted a 2010 Influential Leader by CRM Magazine for his work on predictive social analytics and its application to Social CRM.He's a regular blogger on the Lithosphere's Building Community blog and previously wrote in the Analytic Science blog. You can follow him on Twitter or Google+. The organizers of the symposium, Prof. Com aplicar la mecànica del joc a les notícies: 'gamification' - [Escacc]