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The Buzzword Breakdown Series is supported by The Network , Cisco's technology news site. The Network features technology news, trends and information on video, collaboration, core networks, mobility, security, data center, Cisco culture and social media. Can life, and all the menial or routine tasks that come with it, be transformed through game mechanics into an engaging, social and fun recreational activity? Such is the idea behind the emerging trend of "gamification."
Adam Kleinberg is co-founder and CEO at Traction , an interactive agency that aligns psychology with technology to create ideas that work. Look for Traction's LinkedIn page and free toolkit . Catch him tweeting at @adamkleinberg and blogging at tractionco.com/blog . The scale of the audience accessible through gaming is simply staggering. In terms of potential reach, it rivals television as a medium. Yet, according to Forrester, 84% of marketers have no plans to use games in their marketing efforts.