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Policy . It can be a dirty word, especially in social media communities. Why? Poorly written social media policies restrict, deter and deaden social media engagement–the exact opposite of what businesses want. However, great social media policies support, protect and empower high-quality engagement . It is about empowerment and trust.
In this video I interview Brian Solis author of the best selling book Engage! Brian shares how his Social Media Manifesto became a rallying cry and led to the ” Engage or Die ” slogan he now uses on his website. You’ll also learn why social media can do more for businesses today and what businesses need to look for in geo-location tools . There are more opportunities today for businesses to engage with their customers and Brian gives you insights into how to convert this engagement into sales .
Are you familiar with the term social graph ? Can you easily describe what one is, and better yet, why they’re significant to the marketing of your business on the social web? Understanding the concept of social graphs will not only enhance your proficiency with social media marketing today , it will also help you foresee emerging trends.
What are QR codes and how can they help your business? Keep reading to find out. Quick Response codes (QR codes) and other two-dimensional codes are expected to achieve widespread use this year – and for good reason. Consumers want immediate access to what’s relevant and QR codes are being used to make that possible. QR Codes 101
Have you seen these odd looking black and white squares (like the one displayed here) in magazines, on signs, and online? They’re called QR codes, and they have the potential to do some remarkable things for your organization. What is a QR code? A QR Code is a two-dimensional barcode, which has encoded in it a URL (web address), text, or other information. It can be read by a QR code scanner, including QR scanner smartphone apps.
In yesterday’s post, What is a QR Code? (and 4 other things you should know about them) , we discussed the basics of QR codes. Today, we look at some practical and innovative ways churches can use QR codes to communicate more effectively to their members and connect better with people in the community.
According to a new research study conducted by The Barna Group, many parents and teens are interested in receiving guidance from their churches concerning media and technology, yet few churches are addressing these issues. The summary of the study reports, Most parents and tweens/teens have not heard any kind of teaching in a church, religious setting, or public forum (like a school) about how families can best use media, entertainment or technology. Yet the report goes on to say, When asked if they would be open to one version of such training—“a Christian or faith-based perspective about how to be a good user of entertainment and technology without letting things negatively impact your family relationships”—about two-fifths of parents (42%) and one-third of tweens and teens (33%) expressed interest.
Earlier this week we discussed new research from the Barna Group that shows many parents and teens would like more guidance from their churches on media and technology issues. So, what are the biggest media/tech issues churches should be teaching/training on? Here are 8 that come to mind for me:
(Updated on 2/24/2011) Some people believe the church can be more effective by utilizing processes most commonly and effectively used in business today, including marketing. In fact there are companies that specifically help churches develop a logo, a slogan, a website, brochures, and a multi-faceted marketing campaign much the same way other companies develop these elements to launch a new business. On the other hand, some people abhor these practices and think the church should stay as far away from them as possible. They believe marketing is deceptive, manipulative, superficial, worldly, and yes – evil.
(Updated on 2/17/2011) In the past when a family was looking for a church they would talk to their friends or maybe check the yellow pages for churches in their area. Then they might visit several of those churches until they find one they like. The Revolution of Local Search: Over the last several years Internet search engines have made tremendous improvements in what is called local search, that is the search for businesses or organizations in a specific geographical area.
Online Church Outreach Ideas - Church Marketing Online article - What is SEO? | Church Marketing Online(Updated on 3/8/2011) Perhaps as you’ve searched around the Internet and Church Marketing Online you’ve seen the term SEO. SEO stands for Search Engine Optimization. Search Engine Optimization (SEO) is simply setting up your website to best allow search engines to read your website and understand what your website is about. Search engines aren’t very good guessers, so SEO is done to tell the search engines specifically what they need to know or what you want them to know.
13 Oct Author: Kurt Steinbrueck // Category: Homepage , social media , Social Networking A lot of what we focus on here at Church Marketing Online is reaching out to share the Gospel and bring people into your church. But it is also important to reach out to those who are already in your church.
Advent is supposed to be a season of preparation – preparing our hearts and minds for the arrival of our Savior. It’s supposed to be a time of peace, joy, and contemplation. But for most people – both followers of Jesus and those who are not – the season leading up to Christmas is often a time of anxiety, busyness and consumerism. What kind of Advent do you want to have this year? What kind of Advent do you want your friends, family and the people in your congregation to have? If we don’t prepare, what do you think will happen?
Train up a child in the way he should go: and when he is old, he will not depart from it. ~ Proverbs 22:6 (KJV) My husband and I have been blessed by God with two daughters. One of our goals as parents was to make sure that our girls were raised in a church that spoke and taught from the Bible. God has answered our prayers for that. Sunday school has always been an important part in that upbringing. Our girls aren’t babies anymore, but I still want to see them engaged in learning to study and follow the scriptures.