Strategy. Social Media Marketing Guide, Directory, & Resources. Chapter 1 Introduction What is social media? "Social media" is a way for people to communicate and interact online. While it has been around since the dawn of the World Wide Web, in the last 10 years or so we've seen a surge in both the number and popularity of social media sites. It's called social media because users engage with (and around) it in a social context, which can include conversations, commentary, and other user-generated annotations and engagement interactions.
Publishing content has become exponentially simpler over the last several years, which has helped skyrocket the use of social media. Non-technical web users are now able to easily create content on a rapidly growing number of platforms, including those that are owned (hosted communities, blogs, etc.), rented (social networks or third-party communities), and occupied (commenting, contributing, etc.). Is social media just a fad?
Looking for sources? Why does my company need social media? Relationships Feedback Integration. Master List (A Wiki of Social Media Marketing Examples) How To Do Social Media Right In 2009. Microblogging & Networking. La Creature Du Reseau Social.