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Et oui, avant de commencer, il convient d'abord de s'assurer de savoir ce que l'on met derrière la notion de "communauté de marque" . Est-ce que cela revient à juste développer sa présence sur Facebook, MySpace, FlickR, Youtube et autre Twitter ? Est-ce que c'est la même chose que de lancer une opération de crowdsourcing ? Est-ce que la politique de CRM (Customer Relationship Management) d'une marque est déjà le premier pas vers une une démarche communautaire ? Bref, plein de questions que beaucoup de marques se posent. Tout d'abord, il convient de ne pas utiliser le mot "communauté" comme un buzzword supplémentaire que l'on peut mettre à toutes les sauces.
Pourquoi votre communauté de marque ne fonctionne pas ? #1 - Le
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Chaîne du développement durable - Vidéos et actualités - Alterna
Chris Jarvis, President of Realized Worth, talks to us about why it's important for companies, today, to change their approach when dealing with stakeholders. Chris Jarvis thinks that companies need to rethink the term "stakeholders". He says that people who are "born connectors" are those that can successfully navigate social networks by transmitting information and connecting people in order to start an online dialogue. According to Jarvis, these individuals should be considered the true "influencers".Ecolo-Info » Se cultiver/Papoter » Le boom des réseaux sociaux é
This incomplete list is not intended to be exhaustive. This list pertains to current, widely held, erroneous ideas and beliefs about notable topics which have been reported by reliable sources. Each has been discussed in published literature, as has its topic area and the facts concerning it. Note that the statements which follow are corrections based on known facts; the misconceptions themselves are referred to rather than stated. History Ancient to early modern history
List of common misconceptions
Etudes & Chiffres Clés | EMM Actu : E-mail marketing, revue
Today many advertisers are on social media just for the sake of it. During the Digital Paris exhibition, Mediaprism communicated the results of its Facebook study for which they surveyed 36 million people aged of at least 18 years olds during the 2011-2012 period: Users “like” at least one brand Users “like” from 2 to 5 brands on average On fan out of two is ready to share brand information

