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Et oui, avant de commencer, il convient d'abord de s'assurer de savoir ce que l'on met derrière la notion de "communauté de marque" . Est-ce que cela revient à juste développer sa présence sur Facebook, MySpace, FlickR, Youtube et autre Twitter ? Est-ce que c'est la même chose que de lancer une opération de crowdsourcing ? Est-ce que la politique de CRM (Customer Relationship Management) d'une marque est déjà le premier pas vers une une démarche communautaire ? Bref, plein de questions que beaucoup de marques se posent. Tout d'abord, il convient de ne pas utiliser le mot "communauté" comme un buzzword supplémentaire que l'on peut mettre à toutes les sauces.
Pourquoi votre communauté de marque ne fonctionne pas ? #1 - Le
100 Essential Green Internet Resources
The green web is growing faster than over-fertilized bamboo and many websites have cropped up to fill the ever-growing green movement . This guide will help you navigate the vast array of environmental websites starting with the best green blogs, tools, applications and resources and ending with forums, social media sites, environmental agencies and organizations. The former will provide a window to green information and ways to go green and the latter will help connect you with others interested and involved in today’s top environmental issues as well as green design, sustainable living and environmental oddities of the world. 25 of the Best Green Blogs and News Websiites : How does one begin to sort through the overwhelming 6,000 environmental blogs listed on Technorati, particularly with new sites cropping up daily?
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Environment news and global warming articles from New Scientist
Chaîne du développement durable - Vidéos et actualités - Alterna
Chris Jarvis, President of Realized Worth, talks to us about why it's important for companies, today, to change their approach when dealing with stakeholders. Chris Jarvis thinks that companies need to rethink the term "stakeholders". He says that people who are "born connectors" are those that can successfully navigate social networks by transmitting information and connecting people in order to start an online dialogue. According to Jarvis, these individuals should be considered the true "influencers".
Ecolo-Info » Se cultiver/Papoter » Le boom des réseaux sociaux é
Dans l’activité de veille internet que nous effectuons avec Ecolo-Info, nous saisissons facilement les tendances et les vogues de la toile verte. Il y a eu depuis 2006 un boom des sites de vente de cosmétiques bio, qui a laissé place à une autre tendance l’été dernier avec le boom des sites et des initiatives d’éco-tourisme. Aujourd’hui nous sommes dans le boom des réseaux sociaux écolos.
This incomplete list is not intended to be exhaustive. This list pertains to current, widely held, erroneous ideas and beliefs about notable topics which have been reported by reliable sources. Each has been discussed in published literature, as has its topic area and the facts concerning it. Note that the statements which follow are corrections based on known facts; the misconceptions themselves are referred to rather than stated. History Ancient to early modern history
List of common misconceptions
Le monde du webmarketing change très rapidement. Les usages évoluent, des tendances s’affirment, d’autres déclinent. Et cela se traduit par un essor de la mobilité et du multicanal dans le secteur du e-commerce. Zoom également sur l’abandon de panier, de l’ordre de 65% en moyenne par site e-commerce, et sur l’e-mail marketing avec des pratiques B2B qui nous réservent bien des surprises. Sur ce dernier point, seulement 30% des marketeurs B2B utiliseraient majoritairement l’e-mail marketing pour générer des contacts.
Etudes & Chiffres Clés | EMM Actu : E-mail marketing, revue
Today many advertisers are on social media just for the sake of it. During the Digital Paris exhibition, Mediaprism communicated the results of its Facebook study for which they surveyed 36 million people aged of at least 18 years olds during the 2011-2012 period: Users “like” at least one brand Users “like” from 2 to 5 brands on average On fan out of two is ready to share brand information
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