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Para promover las marcas, empresas, productos y servicios, los mercadólogos han tenido que integrar a sus estrategias a la mercadotecnia digital la cual incluye herramientas como el social media , Facebook, Twitter , redes sociales, blogs, etc. los cuales invitan a los consumidores a comentar sobre sus productos y servicios.
This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. Small business owners may have more of a need than most to be able to access their chosen suite of productivity tools from more than one computer or platform. As a business or startup owner you may have occasion to bring your work home with you, or require frequent access to your to-do lists, notes and documents on the go. Choosing primarily online tools for your productivity workflow is a great way to address the issue of source agnostic accessibility. It's also a convenient method to ensure you have a backup of your important day-to-day items and files in case a particular computer or device fails.