Seth Godin on standing out. Seth Godin on the tribes we lead. p261. Grow Your Sales and Revenue Using 2D Codes. Jamie Turner is the chief content officer of the 60 Second Marketer, the online magazine for BKV Digital and Direct Response. He is also the co-author of How to Make Money with Social Media, and is an in-demand marketing speaker for events and trade shows around the globe.
By now, you’re probably already familiar with 2D codes. They’re the square boxes that are showing up on ads, posters and billboards that connect people to mobile sites for more product information. But if that’s the only thing 2D codes can do, then what’s the point? Businesses that don’t understand how to use 2D codes think that they’re just a way to drive people through to a mobile landing page. But businesses that get it are using them in a variety of new and innovative ways — all of which lead to increased customer loyalty and greater revenue per customer. Here's a primer and some key examples of how top companies are using 2D codes to improve business. How to Use 2D Codes for Business How the Fortune 500 Use 2D Codes. Subway sues Quiznos over user-made ads.
5 Legal Considerations for Your Social Media Campaign. Gonzalo E. Mon is a partner in the Advertising Law practice at Kelley Drye & Warren LLP. Read more on Kelley Drye’s advertising blog, Ad Law Access, or keep up with the group on Facebook or Twitter. Most companies enjoy the benefits of having a social media presence, but not every company also appreciates the legal risks that can lurk there. Companies have run into legal problems, and been forced to defend their social media campaigns in public, in front of regulators or in courts. All of this, however, can be mediated with a little knowledge and forethought. 1. It would be great if your customers spontaneously started to praise your product via social media, but that won't always happen on its own.
The same advice goes if you use bloggers to promote your products. The onus doesn't just lie with the blogger. 2. But those rulings don't mean blanket immunity. Be careful not to invite problems and consider providing clear guidelines about what consumers can and cannot do. 3. 4. 5. Does Social Media Advertising Really Work? Although I’m a social media marketer, I have to say, I rarely advise clients towards advertising. Usually there’s a lot of work to be done simply building up their social media presence towards genuine engagement, and that’s a major task in itself.
A recent project I ran for one of the UK’s leading product development companies involved training them up to use Twitter, LinkedIn and blogs effectively over a period of months – and I’m pleased to say they’re now getting results (i.e. customers) naturally on the strength of their own content and engagement. Who’s to say though, that they wouldn’t have been better spending a couple of thousand pounds on LinkedIn advertising? They’ve spent far more than that on my time and theirs, and even when they get a lead – there’s always the issue of tracking.
Did it genuinely come from their social media engagement? Join me at Social Media Advertising (London) – 20th Sept. 2010. Use QR Codes for Small Business Marketing. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. A Quick Response (QR) code is a two-dimensional code that can be scanned by smartphone cameras to automatically pull up text, photos, videos, music and URLs. These codes have become mobile-friendly ways to point people in the offline space to online resources. While already popular in Japan, consumers in the United States are just now becoming more familiar with QR codes and what to do with them. If you're unfamiliar with the business potential of QR codes, use this post as a crash course in how to get started. QR Code Generators and Scanners A quick Google search for "QR code generator" is all it takes to find a plethora of places you can go to generate your own barcodes.
Consider starting first with Kaywa, iCandy or Stickybits. On the iPhone, options include QuickMark and Optiscan. Put QR Codes to Work. 5 trends that will shape the future of mobile advertising — Mobile Technology News. Tips on Facebook ad campaigns. An Introductory Guide to Highly Effective LinkedIn Ad Campaigns. With over 100 million users, LinkedIn is the most popular social network for business professionals. Aside from using LinkedIn to find jobs or employees, if you target other businesses, maintaining a presence on LinkedIn can also help you generate leads and customers. An Overview of LinkedIn Ads In addition to creating groups, answering questions, and posting updates to your profile, you can also engage with users on the network by participating in LinkedIn Ads.
LinkedIn allows you to target ideal prospects for your products and services via PPC (pay-per-click) ads, and setting them up is easy. However, getting ads to perform well is an entirely different story. If your LinkedIn Ads account is not set up correctly, you can waste a lot of time and money. Just like Google AdWords calculates a quality score for PPC ads by analyzing the performance of your campaigns, LinkedIn does the same thing. What an Effective LinkedIn CTR Looks Like Wondering what an acceptable CTR is? 1. 2. 3. Banner Ads - Examples of Banner Ads | Global Market Exposure Blog.
Banner Ads – Banner Advertising If your business operates in a competitive on-line marketplace, banner advertising could be a great way to reach a specific demographic or interest group. Banners can be text, images, slide shows, movies, or interactive content which normally appears at the top, bottom, left, or right side of a site. When a user clicks a banner he is usually delivered to a page to make a revenue generating action (i.e. complete an order, or become a sales lead). Choosing the right Banner Advertising Network There are a vast number of banner advertising networks to choose from.
Banner Ads for Small Business We are passionate about making banner ads available and profitable for small business owners. Learn more about Facebook Banners . Banner Ad Examples. Internet Ad Revenue Rebounded, Hit Record High in 2010. Revenues from Internet advertising got back on track and broke records last year — just as they have done every year, with the exception of 2009. According to a report by the Interactive Advertising Bureau, online ad revenue jumped 15% to $26 billion in 2010. That's a sharp reversal from a 3.4% decline during the recession of the previous year. Search advertising once again took the biggest share of revenues: 46%.
That was down slightly from 47% the previous year, but the search category as a whole grew 12% in 2010. The biggest category expansion, however, came in sponsorships, which grew 88% in 2010. Other highlights from the IAB's report: Classified advertising accounted for 10% of revenues for 2010 or $2.6 billion, which was up 15% from 2009's $2.3 billion.Lead-generation revenues were down 8% to $1.3 billion.Email marketing revenues fell 33%, to $195 million.
The report also looks at who is paying for those ads. Telecom and financial services were second and third, respectively. E-Marketing: Search Advertising Campaign Management. Online advertising managers say between 25 percent and 50 percent of the money they spend on search advertising campaigns is wasted. Success is achieved by focusing on metrics, by establishing a management process for ad campaigns and by targeting advertising resources to achieve the best results for the least money. Search advertising is like an onion -- simple on the outside but increasingly complex inside. Online advertising is discussed today the way bandwidth was discussed during the 1990s. Everybody is talking about it, nobody can get enough of it and much of people say about it is either nonsense or wishful boasting. At a recent seminar on online advertising held at Adhost's server colocation and Web-hosting facility in Seattle, I sat next to Brian Rauschenbach and Paul Uhlir of the Don't Blink advertising agency.
Rauschenbach and I first met at an advertising industry event that his firm had sponsored earlier in the year. Don't Blink starts new clients off softly. 1. Economics. IAB: Internet Advertising Reached $26 Billion In 2010, Display Grew Twice As Fast As Search. The Internet Advertising Bureau released its numbers for 2010 (PDF). Last year, online advertising in the U.S. grew 15 percent to $26 billion. After a 3 percent dip in 2009, growth resumed in 2010, hitting a record high.
Industry revenue in the fourth quarter alone hit $7.45 billion. Search still made up 46 percent of that total, followed by display ads at 38 percent.But display advertising grew twice as fast as search (24 percent growth versus 12 percent). Search advertising in the U.S. totalled $12 billion, with display closing the gap at $9.9 billion. Video advertising (which is counted as part of display) now makes up 5 percent of the total.
Compared to other forms of advertising, Internet advertising surpassed newspaper ads in the U.S. last year ($22.8 billion) and is now second only to TV ($28.6 billion) Here is the breakdown below. Facebook Tops 900 Million Users, But Penetration Rate Slows. The biggest takeaway from Facebook's updated filing with the Securities and Exchange Commission is that the company will not be able to rely on adding new users at breakneck speed as a way of boosting revenue. It's a fact that Facebook readily concedes. "Historically, our user growth has been a primary driver of growth in our revenue," the company said in its fourth update to the S-1 notice it originally filed in February. "We expect that our user growth and revenue growth rates will decline as the size of our active user base increases and as we achieve higher market penetration rates.
" There were relatively few surprises in the document: Facebook released more details of its Instagram purchase, saying it had paid $300 million in cash and 23 million shares. Facebook broke the 900 million user mark during the quarter, about five months after it reached the 800 million user mark. Marketers Buy In to Promoted Tweets. Twitter advertising is attracting more interest from marketers. In November, the TWTRCON conference and oneforty, an online directory for Twitter tools, surveyed 110 business professionals, mostly from marketing and communications, about their interaction with Twitter’s Promoted Products suite.
Overall, the respondents were interested in using Twitter ads as a part of their marketing mix, with 51% of respondents somewhat or very interested in Promoted Products. However, 27% hadn’t made up their minds and 22% said they had no interest at all. The survey also noted that many brands and marketers are waiting to see the return on investment and business effect of such programs before getting involved. At the Web 2.0 Summit in San Francisco in November, Twitter co-founder Evan Williams said using Promoted Trends increased the conversation around a topic by three to six times, and that most advertisers return after they have tried the format. Keep your business ahead of the digital curve. 6 Ways to Capitalize on Twitter’s Promoted Tweets. ClickZ recently reported that Twitter is rolling out an enhancement to its Promoted Tweets program that will allow brands to reach more Twitter users. Promoted Tweets will soon be distributed into the streams of users across the entire Twitter network.
Up until this change, Promoted Tweets had only been displayed to users who are following your Twitter username. Twitter is restricting the rollout of this program update to 10% of its global users until it works out all the kinks. Obviously, this change will drastically impact the dynamic of the Promoted Tweets program and increase its appeal.
There is no better time than now to start using Twitter for business. If a tweet falls in the woods and no one is there to hear it, does it make a sound? Promoted Tweets make your tweets heard by hitting users at times when they are most likely to read your tweet, see your awesome comment or link, follow you, retweet, or even visit one of your landing pages. 1. 2. 3. 4. 5. 6.