Get flash to fully experience Pearltrees
Jamie Turner is the chief content officer of the 60 Second Marketer , the online magazine for BKV Digital and Direct Response . He is also the co-author of How to Make Money with Social Media , and is an in-demand marketing speaker for events and trade shows around the globe.
Although I’m a social media marketer, I have to say, I rarely advise clients towards advertising. Usually there’s a lot of work to be done simply building up their social media presence towards genuine engagement, and that’s a major task in itself. A recent project I ran for one of the UK’s leading product development companies involved training them up to use Twitter, LinkedIn and blogs effectively over a period of months – and I’m pleased to say they’re now getting results (i.e. customers) naturally on the strength of their own content and engagement. Who’s to say though, that they wouldn’t have been better spending a couple of thousand pounds on LinkedIn advertising?
This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. A Quick Response (QR) code is a two-dimensional code that can be scanned by smartphone cameras to automatically pull up text, photos, videos, music and URLs.
With over 100 million users, LinkedIn is the most popular social network for business professionals.
Banner Ads – Banner Advertising If your business operates in a competitive on-line marketplace, banner advertising could be a great way to reach a specific demographic or interest group. Banners can be text, images, slide shows, movies, or interactive content which normally appears at the top, bottom, left, or right side of a site.
Revenues from Internet advertising got back on track and broke records last year — just as they have done every year, with the exception of 2009. According to a report by the Interactive Advertising Bureau, online ad revenue jumped 15% to $26 billion in 2010. That's a sharp reversal from a 3.4% decline during the recession of the previous year.
Online advertising managers say between 25 percent and 50 percent of the money they spend on search advertising campaigns is wasted. Success is achieved by focusing on metrics, by establishing a management process for ad campaigns and by targeting advertising resources to achieve the best results for the least money. Search advertising is like an onion -- simple on the outside but increasingly complex inside.
The Internet Advertising Bureau released its numbers for 2010 ( PDF ).
The biggest takeaway from Facebook's updated filing with the Securities and Exchange Commission is that the company will not be able to rely on adding new users at breakneck speed as a way of boosting revenue. It's a fact that Facebook readily concedes. "Historically, our user growth has been a primary driver of growth in our revenue," the company said in its fourth update to the S-1 notice it originally filed in February. "We expect that our user growth and revenue growth rates will decline as the size of our active user base increases and as we achieve higher market penetration rates." There were relatively few surprises in the document: Facebook released more details of its Instagram purchase, saying it had paid $300 million in cash and 23 million shares.
Twitter advertising is attracting more interest from marketers. In November, the TWTRCON conference and oneforty , an online directory for Twitter tools, surveyed 110 business professionals, mostly from marketing and communications, about their interaction with Twitter’s Promoted Products suite. Overall, the respondents were interested in using Twitter ads as a part of their marketing mix, with 51% of respondents somewhat or very interested in Promoted Products.
ClickZ recently reported that Twitter is rolling out an enhancement to its Promoted Tweets program that will allow brands to reach more Twitter users. Promoted Tweets will soon be distributed into the streams of users across the entire Twitter network. Up until this change, Promoted Tweets had only been displayed to users who are following your Twitter username.