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Social networks for cancer patients and their families offer hope, inspiration, even treatment | News for Dallas, Texas | Dallas Morning News | Family | Health | Dallas Morning News
Social media is just fine. You’re the one screwing up.
Surely, by now, you’ve heard about the Leo Laporte rant over his missing Google Buzz activity. It’s just the latest in a long line of similar stories, but it brings up some deeper issues that I can’t seem to find addressed elsewhere. That said, I’ll be today’s soapbox star and we’ll see how this turns out.Miio
After writing a couple of columns about the advantages of creating a Facebook business page, I thought I should tell you how to go about doing so. This won't be a detailed technical tutorial. Some companies are building whole e-commerce storefronts around Facebook's application programming tools, but you can get started much more simply. You want to get started now, so you can capture your business "username"--a short address like www.facebook.com/carrcomm that you feature on business cards, brochures or your e-mail signature. Some marketing experts believe capturing your Facebook page name (along with your Twitter URL) is proving almost as important as capturing your Internet domain name (See " The Facebook Opportunity " and " How Facebook Changes Marketing and Sales "). No. 2 is a prerequisite for No. 3 because Facebook will not let you establish a username until you have a minimum number of people register.

