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50 Team Building Ideas to Engage Employees. Buyer Personas 101: A Down & Dirty Approach. Do you love the thrill of creating a great marketing campaign concept?
Coming up with an awesome tagline for your company or subject line for your email blast? Designing a beautiful, high-functioning website? For many of us marketers, the creative side of marketing is the most enjoyable part. But does it really matter if your marketing is magical if your target buyer never responds to it? Will sales shine if your marketing sputters with your key audiences? You know that sales starts with targeting a prospective set of buyers. The term “buyer personas” is the latest phrase permeating the content around this topic and some marketers are advocating an insanely deep dive into each type of person who could potentially consume your content marketing. In keeping with our passion for practical marketing, here at PMG we aim for a more “down and dirty” yet effective approach to create and use buyer personas in your marketing. Unusual Business Ideas That Work: 5 Bootstrapping Strategies Every Startup Should Be Using.
Money is frequently the biggest issue for startups. You have to spend money to make money, but there isn’t much to begin with. Don’t despair with a little bit of common sense and a bootstrapping mindset, you can stretch your hard earned dollar a long way. Here are five tips to get you started. 1. Take advantage of the SaaS wars. Software as a service is a multibillion dollar industry with new companies trying to get a piece of the pie every month. 2. I am sure you know can you save a lot of money by outsourcing work to people with lower wage expectations and that crowdsourcing lets you choose among dozens of qualified workers. Need a domain name for your project?
3. You accept credit cards, PayPal and bank transfers, thinking that’s plenty enough. Offering key regional digital currencies immediately increases your appeal in local markets. 4. Essentially, InMail option lets you send messages to any LinkedIn member, even the ones you aren’t connected to. 5.
Slow Paying Clients? 7 Tips to Help You Get Paid Faster. The seven rules of engagement: Effective networking in the digital age. In our digitally connected world, it’s more important than ever to make the most of face-to-face opportunities.
“Business is all about relationships,” says social ecologist and director of communications firm Talking Sticks, Melanie Greblo. “Building strong rapport is near impossible online or over the phone – so if you have the chance to meet someone face-to-face, tell a short story that leaves an impression.” Effective networking, according to communications specialist Christine Heard, means understanding that every conversation is an opportunity. As a former journalist, Heard spent years honing her capacity to understand quickly what new contacts have to offer by encouraging them to open up and share their insights, observations and expertise. “Face-to-face networking gets us seen,” Heard says. But just listening isn’t enough, it’s also important, Heard says, to use information each contact shares to understand how they “fit in” to your existing network.
Solution architect. A solution architect, in information technology, is a practitioner of solution architecture.
Typically part of the solution development team, the solution architect translates requirements created by functional analysts into the architecture for that solution and describing it through architecture and design artifacts. The rest of the development team then uses those artifacts to implement the solution. The solution architect's process typically involves selecting the most appropriate technology for the problem. Overview of the role An individual performing the role of a solution architect focuses on converting requirements into the architecture and design that ultimately constitute the blueprint for the solution. The solution architect is often the development team leader. Solution architects vs. enterprise architects Solution architects in large organizations often act as the bridge between enterprise architecture and applications architecture.