VANS INC - 10-K Annual Report - 05/31/1998. Brandchannel.com. So, how did Vans win them over?
By keying into youthful passions and building an omnipresent lifestyle brand around an iconic base product that has stood the test of time over a period of 40-plus years. That's the beauty of the rebellious youth demographic—a new crop rises with each passing generation. That base product of the Vans brand would be the Vans shoe—a slip-on sneaker designed for skateboarding with varying designs on the canvas vamp, originally founded in the mid-sixties by a rubber shoe manufacturer based in Southern California named Paul Van Doren. Acquired by VF Corporation for US$ 400M in 2004 as a way to gain entry into the action sports market, Vans are now widely available around the globe.
During this transition, it's managed to skillfully maintain a relationship with its core skate/snowboarding enthusiast demographic through sponsorships, celebrity athlete endorsements… and even proprietary skate parks. VANS INC - Annual Report (10-K) INCOME STATEMENT. VANS INC - Annual Report (10-K) PART I. The U.S. Footwear Market : Packaged Facts. 83_3_intel-_footwear.pdf (application/pdf Object) 3734_Sourcing_TS_EN_2.pdf (application/pdf Object) Footwear Retail Software. The US Footwear market is a USD 25 Billion market consisting of over 1500 wholesales and 30,000 retail outlets.
However, the retail segment is highly concentrated and the largest 50 chains account for over 80% of revenue.In the UK the footwear industry is approximately GBP 6.1 Billion, but account for only 6% of the total consumer spending – the lowest proportion in history. The above statistics definitely give an indicator of the challenges that a small and medium footwear retailer faces in today’s tough economic conditions. Fast changing fashion trends, an extremely cost sensitive consumer, stiff competition from departmental store with well appointed shoe departments; discount shoe stores and outlets, as well as general merchandise discounters such as Wal-Mart, exert additional pressure on the footwear retailer to remain competitive.
Trade regulations aside, retailers heavily rely on imports from Far East at extremely competitive prices. Vans-overall. Fashion Market Research. Monitor sales of men’s, women’s, and children’s apparel and footwear in department stores, specialty stores, and national chains. You also can use this service to track sales of women’s accessories in department stores and national chains. It delivers the most detailed point-of-sale (POS) information available for the fashion industry to guide your critical business decisions. For more information contact us. Understand who is buying apparel, footwear, and accessories, and how, why, and where they are shopping. Based on market research information from nearly 2 million consumers, the service delivers an unmatched view across all retail channels in the U.S. These reports enable retailers who choose this option to share their information with approved vendors, allowing vendors to analyze business performance at specific retailers down to the item level in many instances.
For more information go here. Shoe Stores in the US - Industry Risk Rating Report : Market Research Report. Industry Analysis: Shoe. The Shoe Industry consists of a multitude of footwear manufacturers, wholesalers, and retailers.
The major wholesalers in the U.S. market are owners of a brand name and typically source their shoes from independent manufacturers. The retail segment of the industry ranges from owners of large multinational chains to small local businesses. Many shoe companies operate in both the retail and wholesale arenas. Shoe companies covered by Value Line generally adhere to the standard industrial page format. Competitive Landscape Taken as a whole, the Shoe Industry could be described as mature. There are three major product categories within the Shoe Industry and the dynamics of each may differ. Product Innovation Due to rapidly changing tastes of shoe buyers, it is important for shoemakers to continually offer better and bolder product lines to catch the consumer's eye. Important Metrics For shoe retailers, comparable-store sales is a key measure of revenue performance.
Marketing Demographics Research: Marketing Demographics Industry Analysis. Vans.com Skate Shoes, Girls, Apparel, Kids, Skateparks, Contests, Music and more!