The Big Mystery Behind the Great Train Robbery May Finally Have Been Solved. Advertising News & Topics. Advertising News. Army ads accused of targeting youngsters during 'January blues' Advertising & Marketing Industry News - Ad Age. Advertising on News24. Marketing, advertising, design and digital news. Adweek – Breaking News in Advertising, Media and Technology. The Creative Circle announces Overall Rankings and Annual Award 2018 winners. #OneShow2019: Augie Chun's judging pick of the day. #FairnessFirst: Get gender right in advertising by sidestepping stereotypes.
#OrchidsandOnions: Take a bow, McDonald's. Thenutritionwonk. Literature. The Best Nutritionists to Follow on Instagram. South Africa-Based Photographer Plots Worldwide ‘Redhead Revolution’ JOHANNESBURG, SOUTH AFRICA — This is Part One of a five-part series on visual artists in South Africa Continue to Parts: 1 / 2 / 3 / 4 / 5 The “Ginger Manifesto” caused shock and amusement when Anthea Pokroy released it in September last year at ‘Redhead Day’ in Breda in The Netherlands.
The document represents the South African visual artist’s satirical plan for people with red hair – often referred to as “gingers” and numbering only two percent of the globe’s population – to “rule the world” as a “superior race.” Pokroy explained, “The ginger gene is a weak, or recessive, gene and I wanted to subvert this notion of gingers being weak.” Despite the rise of several red-haired Hollywood stars and models on international catwalks in recent years, Pokroy said gingers around the world – especially children – continue to endure insults and even discrimination, just because of the color of their hair. 99 descriptive design words you should know - 99designs. Designers have a vocabulary all their own.
If you’re getting design work done, knowing the right terminology will help you communicate with one another and get the results you envision. (We promise it’s a whole lot easier than high school French.) Take a look at these design terms. Study them. Greatest Social Media Campaigns of All Time - Process Industry Forum. So, as Process Industry Forum have already showcased the Top 10 Social Media Disasters of All Time, we thought we might as well show you the other end of the spectrum, the Greatest Social Media Campaigns of All Time.
How to Write Clever Copy Like Apple: Use Rhetorical Devices - UberConvince. So, you wanna know how to write clever copy like Apple?
Here’s the secret: rhetorical devices. These stylish techniques have been used for centuries by rhetoricians like Aristotle to persuade minds and move hearts. How To Write Seductive Sales Copy Like Apple. How does Apple do it?
Apple seduces with great design. It creates a big buzz for each product launch. And it has evangelists and raving fans. But its sales copy plays a key role, too. Apple copywriters know exactly how to sell with words. How does Apple’s sales copy captivate your attention? By studying the iPhone 5 copy, you can learn how to write persuasive sales copy. Landing Pages by Apple: How Apple Writes Their Copy. Question: Does it really matter what a company like Apple writes on its landing pages?
Seriously… would people have been less excited for the iOS 8 release if the landing page they built had looked like this? Okay, so the fact is Apple actually does put effort into writing copy that makes sense. Why? 10 fascinating copywriting techniques used by Apple. Apple copywriters know how to write a great copy.
I read a blog that revealed eleven techniques adopted by Apple copywriters. This blog expressed the techniques used by Apple copywriters for the IPhone 5. Upon reviewing the sales copy for the Apple watch, I realised more techniques adopted by the Apple copywriting team, to persuade visitors to buy the Apple watch. Future - What if women were physically stronger than men? When Judith Gardiner’s father died in 1963, her mother, a lawyer, took over the couple’s joint patent law practice.
In those days, very few women held such a position, but Gardiner’s mother had ways of asserting her authority. She raised her office desk so her 5ft-tall (150cm) frame would be slightly elevated above male visitors, and she always ensured that business lunch or dinner bills had been paid in advance from her account.
“She figured out ways of doing a lot of the simple means of everyday male domination,” says Gardiner, a professor of English, gender and women’s studies at the University of Illinois, Chicago. Will Robotic Process Automation Make its Mark in Marketing? Long Slogans Are Absolutely, Positively More Effective Than Short Ones. After three years of operations and $29 million in losses, Federal Express gave up trying to compete head-to-head with air-cargo leader Emery Air Freight.
Instead, it decided to focus the company on overnight service. Loeries® 2017: Special Award winners announced. These are the 10 most loved ads in South Africa. Every year, some 2,000 new television ads are released in SA.The international market research firm Kantar Millward Brown SA surveys South African viewers to establish which ads they respond to most.
These are the top 10 best liked ads from the list. Creating an ad campaign that resonates with viewers is no easy business - just ask Heineken, Pepsi, Dove, H&M and Snapchat who all got it spectacularly wrong in recent times. - The Washington Post. GreenWave's floating vertical farms actually heal the world's oceans. 85% of the world’s fisheries have been pushed beyond their limits – and the future of ocean life looks grim. Fortunately, GreenWave has developed a revolutionary floating farm that actually regenerates our oceans while providing jobs and a sustainable source of food. The vertical aquaculture farm yields bountiful crops of shellfish and seaweed – species specifically selected to absorb greenhouse gas and filter out harmful chemicals. 13 Good Ideas from 13 Dead Copywriters.
Fantastic Copywriting Examples: 13 Companies With Truly Creative Copywriters. The years-old "The Man Your Man Could Smell Like" campaign was memorable for many reasons, but one of them was that it gave Old Spice a voice -- voice that came through in every video, commercial, tagline, Facebook update, tweet ... you name it. Copywriters. The ability to find the exact right words to tell your company's story isn't an easy feat, and it's even harder to do so consistently.Barrasso JULY100 2017 Project | Text | 15 Business Blogging Mistakes So when we come across companies that are doing it successfully, we think their copywriters deserve a pat on the back (and a raise?).
Take a look at some of the companies we think have stellar copywriting, and if you're looking, maybe get some inspiration for your own brand, too. UrbanDaddy has mastered the art of getting me to open emails. This is the copy from an email they sent me with the subject line, "Fun There are a couple things in this email that caught my eye. The Top 100 Articles On Chatbots Magazine. 5 Things to Learn from Direct-Response Copywriters. Direct-response copywriting is killer. Google Shopping feed optimization: Speak your customers’ language and write more compelling product titles. No Cookies. To use this website, cookies must be enabled in your browser.
To enable cookies, follow the instructions for your browser below. Facebook App: Open links in External Browser There is a specific issue with the Facebook in-app browser intermittently making requests to websites without cookies that had previously been set. Salon. Is Finland’s basic universal income a solution to automation, fewer jobs and lower wages? Scientists have built a 'Hallucination Machine' for a drug-free brain trip.
Beginner’s Guide to Facebook Ad Types. #XwlVY. Are You a Hyperpolyglot? The Secrets of Language Superlearners. Are You a Hyperpolyglot? The Secrets of Language Superlearners. These 5 mind-melting thought experiments helped Albert Einstein come up with his most revolutionary scientific ideas. 'Columbine destroyed my entire career': Marilyn Manson on the perils of being the lord of darkness. Can 'hipster' hawker centres work?, Singapore News. Your Next Hipster Coffee Might Be Made by Nestle - Bloomberg. Blue Bottle Coffee’s founder describes himself as “a slightly disaffected freelance musician and coffee lunatic, weary of the commercial coffee enterprise.” CHECKOUT COUNTER: Nestlé buys hipster coffee. Newrepublic. Thought Leadership is Different in Tech. Here’s What To Do About It.
How Accenture is trying to bring programmatic product placement to Netflix. Meet The D.W. Griffith Of Virtual Reality. Animation World Network. There's Now a Netflix for People Who Listen to Music the Old-Fashioned Way. Movie written by algorithm turns out to be hilarious and intense. The Best And Worst Data Stories Of 2016. Farfetch.com - a new way to shop for fashion. Upbeat gets $1.5M to create a data science-driven alternative to PR agencies. FITCH. So despite all the cash ploughed into big data, no one knows how to make it profitable.