Fundamental Guidelines Of E-Commerce Checkout Design - Smashing Magazine. Advertisement Here is the harsh reality of e-commerce websites: according to recent e-commerce studies, at least 59.8% of potential customers abandon their shopping cart (MarketingSherpa puts it at 59.8%, SeeWhy at 83% and MarketLive at 62.14%).
The main question is why do customers abandon their shopping cart so often? Comment créer une infographie à succès ?