Social Media for Nonprofits - NYC · sankynet. Ahern 12.02 - Follow in the footsteps of your faith. Following in the footsteps of your promise They chose your charity for a reason, when they gave that first time. Your donor newsletter should reflect, not neglect, that reason. Call it "The Case of the Message That Disappeared. " It goes something like this (based on a true story).... To acquire new donors, this charity sent out direct mail appeals that boldly, on the outbound envelope, challenged Christians to "follow in the footsteps of your faith.... " Quick bit of advice.... Donors give to your organization for their own good reasons. New donors who've responded to a message such as "follow in the footsteps of your faith" will likely respond to the same kind of message again. Don't save those messages just for appeals. Some of your donors, maybe most of them, are "values donors.
" Core values run deep and seldom change. By the way, organizational silos were the true villain in "The Case of the Message That Disappeared. " Social Media for Nonprofits’s profile. How to Make Your PR Pitch Stand Out in Crowded Inboxes. Journalists receive hundreds of emails every day from public relations professionals. A lot of them may end up in the trash or get ignored, but many of them really, truly are used for stories. If that sounds surprising, you might be one of the PR professionals who is having trouble getting journalists to consider your pitches.
Just like a resume needs to stand out to a recruiter (especially in this economy), a pitch or press release needs to stand out to a journalist. But how can you do that? Let's review some of the ways we've successfully gotten the attention of journalists over the years despite their jam-packed email inboxes. Craft an Enticing Subject Line The rules of email marketing apply to PR, too. Include Visual Content in the Body People love visual content, but it's often ignored in press releases in lieu of the usual press release format.
Use Lists A journalist should be able to scan through your pitch and quickly pick out the important information. Keep it Short Get Rid of Fluff. Measuring the business impact of social media. Untitled. Using Social Media Effectively and Powerful Tactics Workshop. As part ongoing work as Visiting Scholar at the David and Lucile Packard Foundation, I am designing, facilitating, and delivering workshops with Compasspoint. Last week, I had the great pleasure of presenting a one-day workshop with colleagues Holly Minch, JD Lasica, Janet Fouts, and Susan Tenby. The session was designed a mix of strategy with a deep dive into content, measurement, Facebook, and Twitter. The overall goal was to provide participants with a combination of insights and practical tips to help them be effective. This face-to-face master class and mini-workshops will be followed with a smaller peer learning group that will meet regularly to compare notes as they put the ideas into practice.
Program outcomes: The workshop was hosted by Compasspoint and its partner Thrive, The Alliance of Nonprofits for San Mateo County and with the support of the David and Lucile Packard Foundation. Morning Session The morning session focused on social media strategy. Holiday Marketing Guide 2011. Stupid nonprofit ads. 3 Diagnoses for why your message isn’t getting through. Sun, October 23 2011 Filed under: Marketing essentials • #1: “Field of Dreams” syndrome. Those who have this disease believe that, “If you build it, they will come.” If you have FODS, you think that if you build a website and stick a DonateNow button on it, donors will arrive and click. . #2: “It’s all about us” disease. . #3: “Call to inaction” problem. << Back to main.
#BWELA Keynote Peter Shankman. Drowning in Numbers: Turning Social Media Into Insights #BWELA « Radian6 - Social Media Monitoring and Engagement. A few Radian6ers including @ambercadabra, @davidbthomas, @melanieathomp, @jeffreylcohen, @mikegrad6 and @alsturgeon are currently at #BWELA blogging, speaking and engaging from our booth. Feel free to say hello if you’re out enjoying the conference. The following live blog is from @melanieathomp. This morning I had the pleasure of attending Tom Webster’s keynote at BlogWorld New Media Expo in LA.
The morning started with laughs and excitement for BlogWorld, and Tom Webster kept things going at a fantastic pace. He explained each in great detail in a way that really made sense and forced the audience to re-evaluate how we are currently looking at our social data. 1. 2. 3. 4. 1. Tom began by asking who in the room creates content for people they don’t know. A quick look at real conversations about “Frosted Flakes” would provide you with information about how people talk about this brand. 2. Tom gave a great example of Lexus. 3. Data for content creation is inherently incurious. 4. A selection of 50 of the best reports in to social media. Although social media has advanced rapidly in the last couple of years and is starting to be embraced by everybody from small businesses to large international brands it is still an industry that is finding it's feet. There has however been some excellent research carried out and I put a bit of time in to finding some of the best reports, pieces of research and generally useful information to help compile this list.
I'm sure there are many more that I've missed and if you have compiled some research yourself feel free to leave a link in the comments. Here are 50 of the top social media reports that I could find... Twitter Case Study : Doubling sales through Twitter NPR Twitter User Survey 2010 The Pew report in to American usage of twitter Exploring the usage of Twitter around the world Harvard research finds that men mostly follow men Sysmosos take an in depth look at some of the numbers behind Twitter Twitter in higher education 2010 Twitter Statistics around the world for 2010 Facebook Brands. The worst-ever advice about social media. Get this: There's a nifty thing you can do on Twitter. Direct-message a canned welcome note to everyone who follows you. Your followers will feel special, and you'll look like a pro because you figured out the auto-reply thingy, right?
Actually, no. When we went trolling for the worst social media advice, Alexandra Dao, community manager of the city transit guide HopStop.com, quickly mentioned the instructions she sees in blogs telling how to send auto-DMs. "Auto-DMs are widely considered spam, and personally I'll unfollow someone if I receive one," Dao says. The world is awash in awful social media advice, as iMedia Connection demonstrates in an article on the topic. In order to help you undermine your own messaging, we've asked communicators, professors and others to share the worst social media advice they have encountered. 1. E. 2. Don't pawn it off on the kids. 3. (Oh. 4. 5. 6. Not so, she says. 7. 8. 9. 10. 15 Stats On How The Top Nonprofits Use Social Media. Creating a Strong Nonprofit Brand. Dear Nancy, Over the past year, our organization has developed several communication channels – website, print newsletter, mailed funding appeals, print outreach materials, phone system on-hold messages, an annual report, advertising in local papers, etc.
As our communications grow, our need for a style guide is increasingly apparent. We don’t have a guide at all now, and are challenged by the fact that we operate five sites in a total of three municipalities. In addition, staff members – from health educators to social workers – occasionally create their own outreach materials because they need the materials ASAP. We don’t want to hold them up by going through a huge administrative process but we do need to be consistent. Thanks for any tips. Debbie Grammer, MPH Development Specialist WHSI – Wake Health Services, Inc.: A Community Health Center Raleigh, NC Dear Debbie, Thanks for asking. Debbie, I think this approach will work for WHSI.
Let me know! Best regards, Nancy © 2002 - 2014 Nancy E. 10 Ways Non-Profits Can Benefit From Social Media. Are you looking for ways to use social media to advance your cause? Non-profits have many of the same opportunities in social media as for-profit businesses—it’s just a matter of altering the strategy. Non-profits can focus their social efforts to drive awareness, share their story, cultivate donor relationships and open up two-way communication with advocates in ways never before possible. Here are ten tips that virtually any non-profit can easily take advantage of at little or no cost. These tactics can supplement many marketing efforts already in place and in some cases expand those efforts exponentially by reaching an entirely new audience with a creative and unique approach. #1: Evangelize your organization’s mission with an interactive presentation Sliderocket is a groundbreaking tool that lets you create stunning presentations in a collaborative environment to complement your social campaigns.
Sliderocket makes your presentations interactive and social. Google+. Top 3 Mistakes Nonprofits Make on the Web: Number 3 — -- Firespring BlogFirespring Blog. Here’s a typical scenario: An organization decides it’s time to update their website, so someone calls a meeting and invites everyone in the office to participate. The leader writes “Ideas for our new website” on the whiteboard and kicks-off a discussion. Someone blurts out, “I saw a cool website yesterday, and it had such-and-such, we should have that!” And someone else chimes in, “I saw xyz on this other site, let’s include that.” This continues on for a while with people throwing out ideas and the leader writing feverishly. The problem with this scenario is that the people who are actually using the site––the end-users––are not part of this conversation. Many different audiences will visit your website, and they’re all looking for something unique. Careful research and planning will help you hit the mark on what your target audience is looking for.
Need to catch up on the first two mistakes? Be Consistent, Not Confusing: Multi-Channel Nonprofit Marketing. Call it what you will — integrated, holistic, multi-channel fundraising and marketing — but there’s no variance in my recommendation that you take this approach right now, if you’re not already. Without multi-channel marketing and fundraising, your target audiences are confused by the inconsistency of what they’re hearing from you via various “channels” (your emails vs.
Facebook page vs. in-person events). No one likes to be confused and in many cases, the response is to flee your call to action. This doesn’t mean you have to use every channel. It does mean that when you focus on the channels where your target audiences already are, strive for consistency. With multi-channel marketing and fundraising, you make it easy for your network to “get it,” as they’re absorbing consistent messages across channels.
More on the value of consistency here: 4 Steps to Creating a Strong Nonprofit Brand (Case Study) P.S. 20 New Year’s Resolutions For The Small Nonprofit | Nonprofit PR. Social Media for Nonprofits’s Presentations on SlideShare. Nonprofit Marketing Plan Template.