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34 Social Media Truths in a Nut Shell. How Top Brands Are Using Instagram [Study] By Kevin Shively – August 8, 2012 40% of Leading Brands Are Now Active on Instagram.

How Top Brands Are Using Instagram [Study]

M Booth - Introducing Framed. Deepening Engagement, One Drawing at a Time. Note from Beth: Just as I was leaving for Cambodia, there was a great discussion within a comment thread over on my blog brand page on Facebook in reaction to post about the HSUS Facebook post that went viral.

Deepening Engagement, One Drawing at a Time

Darren accepted my offer to share a post to deepen the discussion about engagement. Deepening Engagement, One Drawing at a Time – guest post by Darren Barefoot This spring, The Big Wild launched Drawn to the Wild, a collaborative digital art project that invited Canadians to creatively contribute to a new version of a singer/songwriter Sarah Harmer’s music video and support the protection of part of the Niagara Escarpment at the same time. This story is about how we measured our results, and what conclusions we drew from the metrics.


50 Free Social Media Tools You Can't Live Without. A couple years ago, Jay Baer wrote a great blog post called ‘The 39 social media tools I’ll use today’ which was an all-in-one toolkit for social media marketers (and still is).

50 Free Social Media Tools You Can't Live Without

A lot has changed in the two years since that post was published so here is a ’2012 remix’ featuring 50 (mostly free) tools you can use on a daily basis. Whether you are just starting out in the social media arena or have been at it for a few years, this will hopefully be a handy resource. So, let’s serve ‘em up! Listening / Research The foundations for any social media marketing activity start with listening and in-depth research, ranging from influencer identification to campaign planning. General listening tools Best in class: – As far as ‘free’ options go, this is a solid as it gets.Alternatives: (discussion board specific), (a general listening dashboard) and (big data, big insights). Specific listening tools General research tools Engagement. Heads or Tails – Don’t Gamble With Your Email Marketing Success.

By John Hayes, iContact Business Development Executive When pride and reputation are at stake, would you risk it all on the toss of a coin?

Heads or Tails – Don’t Gamble With Your Email Marketing Success

This is the unfortunate situation two athletes found themselves in when competing for the third and final place in Team USA’s women’s Olympic 100 meter sprint squad. New Groupon Site Allows Charities to Update Donors - Prospecting. With the unveiling of a new Web site, charities now have a better way to tell subscribers of Groupon, the popular discount and deals site, how their money has made a difference.

New Groupon Site Allows Charities to Update Donors - Prospecting

Groupon Grassroots has replaced the G-Team name and online portal that simply allowed charities to learn how to get their cause in front of Groupon subscribers. Such online “daily deals” have become an increasingly popular fundraising method among nonprofit causes. The new site has the same features, but charity officials can now also write updates on the projects that people have financed by buying Groupon “deals.” The updates will also allow potential donors to find charities or projects to support in their community. “It’s an easy way for people to see the collective impact that they’re having,” says Patty Huber, manager of Groupon Grassroots.

Ms. Groupon Grassroots aims to change that, Ms. Send an e-mail to Raymund Flandez. Non-profits and social media: how to leave the competition behind : Social Media 4 Good. I’m a firm believer that you get what you pay for and in that respect I find little encouragement in the “2012 Nonprofit Social Networking Report“.

Non-profits and social media: how to leave the competition behind : Social Media 4 Good

According to the report, non-profits and NGOs are still very reluctant to allocate resources to their social media activities. However, this is also a chance for those who are willing to make the investment. If you haven’t done so yet, please take a look at this infographic which sums up the key findings of the report nicely. Time is more valuable than money. Optimizely: Pricing. How are monthly unique visitors counted?

Optimizely: Pricing

Monthly unique visitors are counted by adding the number of unique visitors in an experiment on the web to the number of monthly active users in an experiment on a mobile app. You can distribute the unique visitor allocation however you like. What amount of coding knowledge is required to use Optimizely? Once the Optimizely Snippet or SDK is installed, you can get started optimizing without technical expertise using a visual editor for both websites and mobile apps. Optimizely is also very developer-friendly, with features that enable custom experiments and advanced targeting for a range of use cases.

What will I need to install on my website or in my mobile app? Recognized Leader in Email and Cross-Channel Marketing. Responsys Interact helps you deliver orchestrated marketing, at scale, across every digital channel.

Recognized Leader in Email and Cross-Channel Marketing

Interact Campaign Create and send tailored messages across every digital channel. With Interact Campaign, it’s easy to create, test, and execute your digital campaigns across every channel, including email, mobile, social, the web, and display. And only Responsys gives you the power to create individually tailored messages at massive scale. Features Multi-Channel Messages Step-by-step wizards guide you through creating tailored messages through email, mobile, social, and web channels. Dynamic Message Content Pull in message content that’s dynamically tailored to individual audience members based on who they are as well as how they interact with you.

Nonprofit Data Visualization: a Gallery - Mission: Innovation. Can Branding Help Fundraising? Logo Design, Web Design and More. Design Done Differently. Great ways to use Pinterest. Get Your Nonprofit Started on Pinterest. When Mashable first started buzzing about Pinterest in December 2011, I took a quick look at the site and thought to myself, “Shopping, crafters, and foodies.

Get Your Nonprofit Started on Pinterest

Not relevant to the vast majority of nonprofits and (whew!) Not another site I need to pay attention to.” Now, just two weeks into January, I am completely addicted to pinning boards for social good on Pinterest. I haven’t been this hooked on a new social networking site since I first got on Twitter in June 2008, and based on recent data released by comScore and Hitwise, Pinterest traffic is soaring. Consequently, some of the nonprofits best known to be early adopters are pinning away too: National Wildlife Federation, Amnesty International, SFMOMA,, and the AARP. 1. Pinterest is currently invitation only. 2. Once you receive the invitation to join Pinterest, simply follow the instructions to create an account. Next, you’ll be presented with a screen of that interests you can follow. 3.


Google+ could become a key social network for charities. Google's social networking site Google+ could become a key tool for charities: the search engine recently rolled out new features in the US that may make charities rethink their approach to social networking.

Google+ could become a key social network for charities

The UK is next on Google's plan. Google+ – which opened its +Pages for brands in November appears to have attracted a significant number of charities. Mimi Kravetz, senior project marketing manager at Google, said take up among UK charities had "exceeded early expectations". The service itself, she said, has grown quickly, with 40 million users within 100 days after its launch in summer.


Strategy. Website. Twitter. Facebook. Thank you for your trash « Nonprofit Nate. I’m upset. I got a call yesterday from a friend of a friend. SMS Marketing Software.