Katya's Non-Profit Marketing Blog. Message It: How to Make the Most of Your New Facebook Page. How A Small Nonprofit Effectively Used Facebook Ads. Placing ads on Facebook provides a targeted advertising strategy because Facebook knows the demographics and interests of its millions of users. If you want to get up to speed quickly about the ins and outs of using Facebook ads, Andrea Vahl, co-author of Facebook Marketing for Dummies, has written this terrific free e-book guide for Hubspot.
The guide provides an easy to understand introduce to how the ads work, how to set up tests (which is critical to success no matter how small your ad purchase or sample size is), how to create ads and who to target. Facebook ads are similar to Google ad words in that there is a bidding system. On Facebook you bid for likes and interests on people’s profiles. You can advertise an external web site or something within Facebook like your brand page, an event, place, or application. Ah, that’s a lot of work you must be thinking. 1.)
AXIS Dance Company is based in Oakland, CA. 2.) 3.) 4.) 5.) It’s so fun and easy. Facebook Brand Pages: Useful Resources and Tips. How To Create A Terrific Facebook Cover Image If You Don’t Have Resources To Hire A Designer. Note From Beth: Nonprofits are beginning to unveil their new timeline designs (I’ve been post examples on my Facebook Page and curating them in pinterest) In the Friending the Finish Line peer learning group I’ve been working with, participants are sharing their creativity, including this cover design from Utah Children created by staff person Barbara Munoz. Other nonprofits are busy creating mock ups of the new timeline cover image for senior management. And, you need to think about the cover image design in the context of your overall content strategy.But what if you don’t have the resources to hire a graphic designer and need to do it in-house?
Nonprofit Techie Ash Shepherd to the rescue! Armed with his advice and resources which includes a simple graphic template, some good photos, a good tagline, and a tool like photoshop, your organization can create a respectable DYI cover image in less than an hour. Source: Ash Shepherd Some of the major changes include Cover Photo Template. Facebook Cheat Sheet: Sizes and Dimensions. Last Updated on January 2nd, 2020 What is the Facebook profile picture size or Facebook banner size? How wide is the page of your brand? What’s the maximum video upload size? Here are all the numbers you need! Please note that we update this article once a month – if you notice that something is off, please let us know via email at editors (at) dreamgrow.com and use the article title as your subject line.
Facebook Business Page Image Sizes 2020 To get the best bang for buck with your digital marketing efforts, you need to make sure you fill in all the data and design the Facebook images for your business’s Facebook page. A Facebook page which appears to be under construction or out of date will reflect poorly on your brand. Profile photo: 180 x 180 pixels. Text: The Desktop news feed displays 500 characters, mobile 110 characters, and the right column ad 90 characters. Here are some templates you can use to create header graphics that will work for both desktop and mobile users. Which Facebook Insights metrics matter to your nonprofit? Now that Facebook has rolled out the new Insights to all Pages, you’re probably wondering what some of these new metrics mean. But you’re also wondering which ones really matter.
Yes you can still view how many fans you have, and you can even see how many collective friends your fans have! But these numbers really don’t matter if no one cares about your org. Some of you might be saying: “Yeah, but this Page has over 3,000 fans!” Still others might be saying “3,000 is nothing… We have over 50,000 fans”.
Whether you have 3,000 fans or 50,000 means nothing if: No one’s seeing any of your Page stories.No one’s talking about your org.No one’s telling their friends. How many people are seeing your Page stories? One thing that really matters is if people actually see your Page stories – right? Fortunately, many Facebook users are taking action on what they see (commenting, liking, sharing, etc.), and those actions are seen by their friends: How many people are talking about your Page? Free Facebook Page Insights Report in Excel. 17 Ways to Resuscitate a Fading Facebook Page. If your Facebook Page no longer has the growth and activity it did when you first launched the Page, you’re not alone.
Many nonprofits have experienced the similar flatlining due to shifting priorities, turnover, or ineffective strategies. The good news is that you can start fresh, with a few proven strategies meant to resuscitate your Page: 1. Use a Likebox – This is what you call “low hanging fruit”. Adding a LikeBox to your website might just be one of the easiest and most effective way to create more attention for your Facebook Page. Likes gained though a LikeBox can also be tracked via Insights. 2. 3. 4. 5. 6. 7. Facebook is not a website, it’s not a direct mail. 8. 9. 10. 11. 12. 13. 14. 15. From a smart phone – If you have a smartphone, you can use one of six different apps developed by Facebook. 16.
What they don’t realize is that even the most rabid fan wants to talk about other topics. 17. What else can you add?