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Katya's Non-Profit Marketing Blog
Just when you thought you had Facebook figured out, it’s time for the new Facebook pages . Since surveys show 90% of nonprofits are on Facebook , this news likely affects you. So I want to point you to the best resources I’ve seen this week on how to make a successful shift to the new format on Facebook. 1.Placing ads on Facebook provides a targeted advertising strategy because Facebook knows the demographics and interests of its millions of users. If you want to get up to speed quickly about the ins and outs of using Facebook ads, Andrea Vahl, co-author of Facebook Marketing for Dummies, has written this terrific free e-book guide for Hubspot . The guide provides an easy to understand introduce to how the ads work, how to set up tests (which is critical to success no matter how small your ad purchase or sample size is), how to create ads and who to target. Facebook ads are similar to Google ad words in that there is a bidding system.
How A Small Nonprofit Effectively Used Facebook Ads
How To Create A Terrific Facebook Cover Image If You Don’t Have Resources To Hire A Designer
Note From Beth: Nonprofits are beginning to unveil their new timeline designs (I’ve been post examples on my Facebook Page and curating them in pinterest ) In the Friending the Finish Line peer learning group I’ve been working with, participants are sharing their creativity, including this cover design from Utah Children created by staff person Barbara Munoz. Other nonprofits are busy creating mock ups of the new timeline cover image for senior management. And, you need to think about the cover image design in the context of your overall content strategy . But what if you don’t have the resources to hire a graphic designer and need to do it in-house? Nonprofit Techie Ash Shepherd to the rescue! Armed with his advice and resources which includes a simple graphic template, some good photos, a good tagline, and a tool like photoshop, your organization can create a respectable DYI cover image in less than an hour.
Facebook Cheat Sheet: Sizes and Dimensions
<a href="http://referral.shortstacklab.com/l/5/18871" title=""><img src="http://referral.shortstacklab.com/m/5" alt=" Facebook Cheat Sheet: Sizes and Dimensions" title="" style="border: none"/></a> Updated: September 28, 2012 What is the size of the profile picture in Facebook? How wide is page of your brand? Here are all the numbers you need and you can even download a handy PDF Facebook cheat sheet. Due to the recent release of Facebook timeline for brand pages , some new sizes have been added and old ones modified.
Which Facebook Insights metrics matter to your nonprofit?
Now that Facebook has rolled out the new Insights to all Pages , you’re probably wondering what some of these new metrics mean. But you’re also wondering which ones really matter. Yes you can still view how many fans you have, and you can even see how many collective friends your fans have!
If your Facebook Page no longer has the growth and activity it did when you first launched the Page, you’re not alone. Many nonprofits have experienced the similar flatlining due to shifting priorities, turnover, or ineffective strategies. The good news is that you can start fresh, with a few proven strategies meant to resuscitate your Page: 1.
17 Ways to Resuscitate a Fading Facebook Page