Even as you read this, hundreds of users are publishing pictures on Instagram. This is fast becoming one of the most popular sites not just to share images but to promote the business as well. Launched in 2010 by co-founders Kevin Systrom and Mike Krieger, Instagram is available to Android and iOS smartphone users.
There is no denying that Instagram pictures get noticed. Typically the tools available at Instagram change even average looking pictures into something artful.
Posting images is a fairly easy and effective way to get your message across. A photo is worth a thousand words. You could have noticed it a million times. Needless to say, people are naturally drawn to beautiful images. On Instagram, you can present your products or services in visually appealing images for all to see.
Another factor that makes Instagram a sure hit is it allows for customer contribution. You can encourage your supporters to talk about photos that feature your products. Or you can urge customers to use hashtags of your company's name or the product you offer.
Making a merchant account on Instagram won't take much time. However, you need to set up some efforts to get the maximum out of Instagram for successful search engine optimisation of your business. A few of the ways to promote your business effectively on Instagram include:
End up being flexible and creative
No matter what products or services you offer, you can promote them through images. Regarding instance, if you possess a bakery, you can post images of the scrumptious confectionary you prepare.
On the other hand, don't restrict you to end-user products only. When in a while you can post pictures that show how are you affected behind the scenes. For instance, you can post pictures of a workshop in development or show your cooks at work in the restaurant preparing delicacies. Or if you own a web design and development company, you can show your web designers idea new ideas for an online site in a meeting.
Employ a hashtag
Use (#) hashtags, while writing sayings for your Instagram photos. It helps others to discover your picture while searching for a particular keyword. As an example, if you own a hotel in Delhi, write the caption alongside with hashtags of your hotel name and placement. Anybody who is planning to visit Delhi might find your hotel's image on Instagram and opt to check out your hotel.
Starting a tournament is an efficient way to improve the online visibility of your business. After all, every person likes to win free products.
Encourage users to post images related to your products or services. For example, if your own a restaurant, you can start a contest asking users to post the images of foods and drinks they may have enjoyed at your restaurant with a creative caption title.
And you can provide the lucky winner with a free coupon for meals at your restaurant. The whole point of having a contest is to engage your customers and create your online existence better can you put a business on instagram.
Be an active user. Post images and post them often. Customer engagement is very important. After all, what is the point of being on the interpersonal media site if you are not social on it? Check out what your customers have to say and always respond to their comments.
Besides, ensure that you create a location page for your business. This will permit you to find other posts from your location.
Share on websites
Instagram allows its users to talk about their pictures on other social media sites. Publish your picture son Instagram and share them on Twitter, Facebook, Flickr or Tumblr and gain maximum exposure.
Starbucks, Nike and many other brands are on Instagram. Ever since its inception, Instagram has seen a phenomenal growth. Having an Instagram account is a must to make your online marketing campaign a success.