Hi! We are Build Grow Scale and we’ve been helping store owners dramatically increase their conversion rate and optimize their ecommerce platforms since 2007. Want us to help you too? Sign up below to be notified whenever we release new free content.
Upload complete. How to Quickly Grow Your Shopify Business? How to Quickly Grow Your Shopify Business?
Today, there are more than 375000 Shopify stores or users on the internet. The software is so simple even that people who are not computer experts can use. In just a few hours, you can launch a store for your side or mainstream income. Isn’t it great? Due to increasing users, competition is continuously increasing. Regular communication: Regular communication is the key to retaining customers. Contact us. How Best Marketing Strategies Have Changed The Scenario? Today, the online market is growing exponentially.
Suppose you want to purchase a laptop and you search “Best Laptop in 2020”. Here you’ll see multiple results. Maybe you’ll get the website of dell or Lenovo. You’ll find 5 to 10 results on just one page and there are multiple pages. Google also shows how many results it is showing. The Optimized Ecommerce Podcast - Episode 026 - The Old and The New of Ecommerce. Optimized Ecommerce EP 025 - Scaling a Struggling Brand Like Crazy! From $0 to $10M in 9 Months. Optimized Ecommerce EP 024 - How to Do Persuasive Copy in Ecommerce.
Optimized Ecommerce EP 023 - Common Mistakes by Newbies in Ecommerce and How to Avoid Them. Optimized Ecommerce EP 022 - Squashing Emailing Myths, Highlighting the Value of Blasting Emails. Optimized Ecommerce EP 021 - There's Gold Behind Gathering and Analyzing Customer Data Information. Optimized Ecommerce EP 020 - Why Do Entrepreneurs Copy Their Competitors? Episode 019 - Unique Value Proposition and What It Means in ECommerce. Optimized Ecommerce EP 018 - Why This Successful Shopify Store's Category Page HURTS Sales. Optimized Ecommerce EP 017 - Why most Shopify Dropshipping Stores Fail. Effective Marketing Strategy for Shopify Website. Shopify has become one of the most used Ecommerce platforms in 2020.
Over 1 million merchants have started using shopify as calculated in 2019 because of its easy to use features. However a store is nothing without its customers. One must always have a strategy to get visitors to its store. Below are some proven Shopify marketing strategies that will help gain customers for your site. Social Media Marketing Social media marketing is the easiest way to increase your traffic and gain customers. Google Adwords (PPC) Google adwords (PPC) is the most reliable and trusted medium to boost sales. Search Engine Optimization Search Engine optimization is a must if you have an online business.
Email Marketing Email marketing is one of the oldest ways to market your product or service. Influencer Marketing Influencer marketing is very effective; people consider the choice of an influencer. Episode 014 - The Hierarchy of Conversions with Haley Morgan Spindler. Episode 013 - How the Search Bar Can Help Maximize Traffic & Sales for Your Online Store. Optimized Ecommerce EP 012 - How Important is the Theme Installed on Your Shopify? The 5 pillars of a sustainable online business part 1. Marketing Strategy For Shopify Website. Build Grow Scale is one of the premiere ecommerce education and consulting services companies, with over $400,000,000 in sales made by our partners and through the use of our services.
Revenue Optimization is our holistic approach to diagnosing and correcting the problems facing the stores of our members and partners. Our data-driven insights, heuristic testing, custom Shopify apps, and wissing marketing campaigns have led many stores to 10x their revenue and beyond. Whether you are just trying to build your first Shopify store, trying to grow your one-person store into a team-run company, or trying to scale your 7-figure store into 8 we offer services to suit your needs. The Free Stuff We don’t want you to jump in blind and open your wallet. Blog The BGS Blog offers a look into the philosophy that powers the BGS system, as well as tons of immediately actionable advice from members of the Revenue Optimization team.
Ecommerce Marketing Company. Secrets Of A Top 25 Shopify Store! G Fuel Energy Store Review (Part 1) Why This TOP Shopify Store's Homepage HURTS Sales. Why This Successful Shopify Store's Category Page HURTS Sales. Optimized Ecommerce EP 011 - BEST Way To AUTOMATICALLY Make More E-Commerce Sales EVERY DAY. Ecommerce Platform Strategy. JUST IMAGINE, for a moment, receiving a secret package on your doorstep, every month.
You take your package, place it on your kitchen table, grab a sharp-enough knife and carefully cut open the top to see what’s inside. At this particular moment, nothing else matters except to see what’s inside this package, this month. Like a kid at Christmas, you excitedly reach in and pull out two highly valuable secret files (booklets). You grin like a Cheshire cat because you already know these two little booklets will make you money. Thousands, tens of thousands, maybe even hundreds of thousands of dollars or more… Simply by following the step-by-step instructions of this proven marketing campaign and report.
Episode 010 - Why an E-Commerce Redesign May Not be in Your Best Interest. Paradox of Choice: You Are Paralyzing Your Visitors by Doing This! - Build Grow Scale. We live in a day and age where online shoppers have more options than ever before … which presumably should lead to more freedom, easier choices and happier customers.
Right? But what if I told you this myriad of options is actually crippling shoppers and causing anxiety in their shopping experience, subsequently resulting in a higher bounce rate and decrease in conversions? The Hierarchy of Conversions: A Five-Step Guideline to Optimizing Your Store - Build Grow Scale. I’ve had the privilege of coaching at many Build Grow Scale (BGS) events (learn more about BGS Live 2020 here).
As a result, I’ve worked one on one with hundreds of business owners who are concerned with sustainably increasing their conversion rates. Every time I sit down to take a look at a site, owners are completely flabbergasted that I spend the first part of our session clicking buttons, checking fonts, assessing site speed, running the site through BrowserStack (a good tool for testing other operating systems and for cross-browser testing), and the like rather than addressing things that they think an optimizer “should” spend their time doing (like working on copywriting, offers, designs, or even color schemes, for example). The truth is that most people could experience a drastic increase in conversion rate if they just focus on more of the technical aspects of their websites. Secrets Of A Top 25 Shopify Store! G Fuel Energy Store Review (Part 2) Successful Shopify Store's SECRETS To Make More Money! (Store Review) Shopify Marketing Strategy for Startup Business. Why This TOP Shopify Store's Homepage HURTS Sales.
User Testing: The Massively Underutilized Holy Grail of Increasing Your Shopify Store’s Conversion Rate - Build Grow Scale. Imagine you have a bucket with multiple holes in it and you’re filling it with water.
That water represents the potential sales and revenue escaping through the holes. Your store is very similar—however, with an actual bucket, you can clearly see where the holes are, making them easy to fix. Unfortunately, though, we are pretty much blind when it comes to our own websites. Nobody has issues understanding or navigating a website they personally designed. And that’s the problem. Is your website UX (user experience) designed for you … or for your customers? The “holes” in the leaky bucket analogy represent anything that causes friction in the buying process in your ecommerce store: issues with clarity, poor navigation, bugs, slow speed, failure to address common objections, etc. User testing is simply a process of finding people to browse your online store and perform certain tasks, while both their screen and voice are being recorded.
The inspiration for this test came from user testing. 5 Common A/B Testing Mistakes Every Shopify Store Owner Needs to Know - Build Grow Scale. As ecommerce business owners, we are constantly looking for ways to maximize our store’s revenue.
In an effort to “squeeze more juice” out of our websites, we are repeatedly making little tweaks to them—changing a headline here, swapping out some images there, and so on. But are these little tweaks hurting or helping the performance of our ecommerce businesses? Save Your eCommerce Business During Coronavirus [What You Need To Know] [ACT NOW] What Coronavirus Means For The Future Of E-commerce Business. Marketing Strategy for Shopify Website. Start your own Shopify business. BEST Way To AUTOMATICALLY Make More E-Commerce Sales EVERY DAY. Why most Shopify Dropshipping stores FAIL. Optimized Ecommerce Episode 003 - How Can Revenue Optimization Set Off a Chain Reaction of Awesomeness in Your Business? - Build Grow Scale. Welcome to Episode #03 of Optimized Ecommerce – How Can Revenue Optimization Set Off a Chain Reaction of Awesomeness in Your Business?
We are your hosts, Tanner Larsson CEO of BGS and Matthew Stafford CMO of BGS. Optimized Ecommerce Episode 004 - The Four Basic Optimization Principles - Build Grow Scale. A lot of times, store owners try to handle every single case of customer support, every single potential that they’ve run into on their store. They are trying to sell them. We typically tell the store owner that their store ends up looking like a flea market instead of an actually fine-tuned machine. We make sure that the message of their store is clear. They must not be trying to be cute with their language or use frilly fonts. You Are Paralyzing Your Visitors by Doing This..! Click And Know What It Is..? 4 Revenue-Generating Search Types Your Store Needs to Support Click On The Link. Search engine optimization (SEO) doesn’t stop when a user finds your store in a Google search.
It also extends to your store’s search, because a large portion of users (over 60%) jump straight to the search bar as their primary product-finding strategy. And when it’s your site, you (as opposed to Google) are responsible for ensuring the algorithm works as expected for users. Unfortunately, even big-name stores perform very poorly in this area. According to Baymard Institute, only 70% of the top e-commerce stores correctly handle even “exact match” type searches, with only 30% able to handle “product type” searches correctly. This performance likely drops to the single digits when it comes to lower-revenue stores.
If you’ve looked over Google Analytics, you’ve likely seen that users who search convert much higher than those who don’t—often over 3x the amount! This store brings in over $10,000 a day, and their conversion rate for search users is more than 3x that for non-search users. Know How To Sell More On Shopify By Build Grow Scale Click On The Link Once And Get More Information. In the previous article, we talked about optimizing your product pages. Go here to read it (if you haven’t yet), before digging into this one. This is the fourth of a six-part series that will go deep into optimizing every step of the buyer’s journey. Here is the full breakdown: Now that we’ve covered optimizing the checkout, cart, and product pages, the next step is to optimize the category pages (continuing to work our way from back to front).
So let’s get started! What is a category page anyway?