Stock Footage Video, Royalty-Free HD, 4K - Shutterstock. Unlimited Downloads of Stock Video, Footage, Backgrounds, Music and MoreVideo Blocks. Web Design Trends. Design Is About Intent. The most admired companies of each age are often associated with a certain core competency. Ford popularized assembly line manufacturing in the 1910s. Toyota kicked off the lean revolution with its Toyota Production System in the postwar years. GE’s enthusiastic adoption of Six Sigma in the ’90s spread the mantra of quality. These capabilities are credited with helping transform the respective industry of each company. Apple is unquestionably the most admired company in the world today.
So what is Apple’s defining capability? Lest there be any doubt, they told us last summer: Apple is about design. Design as the New Management Tool Largely due to Apple’s unprecedented success, design has recently become extremely fashionable in the broader business imagination: A selection of recent headlines Business gurus like Roger Martin, institutes like Stanford’s d.school, and consultancies like IDEO have all helped spread the gospel. What Design Is Really About Overarching intent is easy. Like this: Google X. Astro Teller is sharing a story about something bad. Or maybe it's something good. At Google X, it's sometimes hard to know the difference. Teller is the scientist who directs day-to-day work at the search giant's intensely private innovation lab, which is devoted to finding unusual solutions to huge global problems. He isn't the president or chairman of X, however; his actual title, as his etched-glass business card proclaims, is Captain of Moonshots--"moonshots" being his catchall description for audacious innovations that have a slim chance of succeeding but might revolutionize the world if they do.
It is evening in Mountain View, California, dinnertime in a noisy restaurant, and Teller is recounting over the din how earlier in the day he had to give some unwelcome news to his bosses, Google cofounder Sergey Brin and CFO Patrick Pichette. "It was a complicated meeting," says Teller, 43, sighing a bit. Failure is not precisely the goal at Google X. But in some ways that makes sense.
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