:: RAJAR. OAA : Home. Publicity/PR Success And How You Can Do It Too. The Client: New Deal Playing Card Company "Making the best of the hand you are dealt. " Several months ago I took a phone call from an executive at The New Deal Playing Card Company. Her husband had just invented, patented and launched a unique line of ergonomically correct playing cards designed to fit the natural curvature of the hand. The woman had come across a magazine article about another client of mine whose new product was receiving some widespread media exposure. "Can you do the same for us? " she inquired. We did and to our delight the campaign was even more successful than the other campaign she had initially inquired about. We researched and implemented a multi-faceted campaign of publicity and media exposure that quickly spread the news about New Deal Playing Cards through the media market.
How Did We Do It? Media Notification We knew the client had a great product, but consumers simply didn't know about it yet. Brad Insight: Marketing and Media Intelligence. Internet Advertising Bureau UK: trade association for the internet marketing industry. JICREG Online Reports. The Newspaper Society - Newspaper Society.