Linked In. [tweetmeme]Recently I read a LinkedIn article for small business owners that stated, “You should think of your profile as an online resume.” I could not disagree more. And, when you are done reading this article, let me know what you think! Now, while you think whether or not your LinkedIn profile should be regarded as a resume, let me ask you: When was the last time you read an interesting and intriguing resume? Most resumes tend to be boring and bland. Now, how is this going to help you attract viewers and prospects?
As a small business owner or a business development executive, you have to start thinking of your profile as a marketing tool and not a resume. Why You Should Not Think of Your LinkedIn Profile as Your Resume Reason #1: A resume is not personal enough. The goal of LinkedIn is to connect with people and build relationships. Who you are.What makes you tick.How you can help the prospect.What new and exciting information you have to offer them. Great! About the Author: Seven Tips for Building Customer Loyalty. Treat returning customers right and they'll return the favor. Loyal customers can be an important driver of sustainable business growth. They're usually much less price-sensitive, can be nearly immune to competitive entreaties, and can become a powerful marketing arm, going out of their way to promote and defend your company online and off -- for free.
If you're looking for ways to foster greater customer loyalty, consider these tips. 1. Anticipate customer wishes. When a customer's need is met before it has been expressed, it sends the message that you care about the customer as an individual. It's well worth the effort. Related: Building a Business in the 'Thank You' Economy 2. 3. For example, the expression "no worries" may sound fine from a clerk at a Portland audio equipment store, but not from a salesperson at Cartier in Milan. What's more, search out and replace any vocabulary words that could bruise customer feelings. Related: Four Ways to Improve Customer Service 4. 5. 6. 7. The Secret Sauce Part II.
We blended a team of digital marketing experts with an old-school rib joint to see if social media can really work. Right on 'cue: Frank Alfonso and Bill Cossoff of Big Papa's. For years, Big Papa's BBQ was likely Denver's best barbecue restaurant about which local barbecue fans had never heard. Their food was epic; their marketing barely a blip. Late last year, we decided to help. As we outlined in our February issue, the goal of the project was simple: To give Big Papa's a marketing makeover. After some initial meetings, our team, led by LeeReedy/Xylem Digital of Denver, dubbed the effort "Social Sauce," and came up with four steps to maximize followers: We also laid down some ground rules: For the first 30 days of the challenge, LeeReedy/Xylem Digital would take the lead in advertising these promotions on Twitter and Facebook.
By the time Alfonso showed up with a smoker full of ribs, hungry journalists (and one lucky UPS delivery man) were waiting in the 38-degree cold. DOWNLOAD You Like This: The Facebook Marketing Guide. If you’re not on Facebook you don’t exist. Anyone trying to market a business, product, band or some other public figure knows this, and that they need to “get a Facebook presence” because “Facebook is huge”. That’s great, but how do you get started? By reading the latest free MakeUseOf manual, “You Like This: The Facebook Marketing Guide” from MakeUseOf’s own Angela Alcorn. This guide explains everything you need to know about promoting yourself, your business or your ideals on Facebook. In order to make the best of Facebook for marketing, you’ll need to understand the tools available, how they’re used, best practices and how to set the tools up.
But that’s just the start. Table of Contents §1 – Introduction §2 – First Things First: Getting Started §3 – Administration §4 – Tips and Tricks §5 – Conclusion 1. Facebook is fast becoming a powerhouse of marketing activity due to the sheer numbers of engaged users on the site and the simplicity of connecting with them directly. 2. 3. . • Sales • Tours. Top Seek Internet Marketing | Call 916-235-6905 for a Free Consultation.