Vala Afshar: The Decision to Follow You on Twitter Takes Less Than 10 Seconds. In my last Huffington Post blog I named the top 100 business, leadership and technology Twitter accounts that you must follow; I crowdsourced the list by asking my Twitter network for their recommendations.
I am humbled and delighted by the wonderful responses that I received regarding my list. Upon reflection, I asked myself: What can people do so that these amazing people on the list would follow them back? The decision to follow you on Twitter is likely to take less than 10 seconds. I remember reading a Fast Company article that most job recruiters spend less than six seconds evaluating resumes. I believe this is about the time it takes for most people to decide to connect via social media. The egghead avatar -- a picture is worth a thousand words and a missing picture is a thousand words that say you don't really care enough to connect. In summary, please don't do social. 7 Twitter Tips Every Marketer Should Know. Twitter has been around since 2006 and many companies still struggle with how best to use the platform.
When done well, twitter can be a powerful part of the integrated marketing mix. Whether you’re new to Twitter, a veteran, or somewhere in between, here are some helpful Twitter tips. Post a clear and concise bio and take advantage of opportunities to brand your Twitter Page Twitter allows you 160 characters to post a bio on your profile page. Humanize your bio. Offer value on your stream If shameless self promotion is your only strategy, you’re doing it wrong.
Be present and proactive It’s interesting to note the latest Twitter statistics state 56% of customer tweets to companies are being ignored. There are now more searches performed on Twitter each month than Yahoo and Bing combined ( 24 billion on Twitter, 4.1 billion on Bing and 9.4 billion on Yahoo.) Make use of hashtags The hashtag on Twitter is a tool where in keywords in messages can be categorized and searchable. How To Be Awesome On Twitter.
How to Use the New Twitter Archive to Analyze Your Marketing Tweets. Today, Twitter said good morning to the world by announcing that users will soon (if not already) be able to download an archive of all their tweets from the beginning of time.
Well, from the beginning of whenever they started tweeting, that is. This is certainly an exciting new feature from Twitter, who just yesterday announced in a tweet (how fitting!) That it had amassed more than 200 million monthly active users . Even as early as this morning, we’ve already seen some great step-by-step coverage from Todd Wasserman at Mashable and Danny Sullivan at Marketing Land , outlining just how to access your personal Twitter Archive. But what marketers should also be thinking about is how the availability of this new information can be useful to them and their business' future marketing efforts. The Tao of Twitter. Infographic: Five Types of Social Followers Your Business Needs. With millions and millions of people on social media, identifying the ones who can really benefit your business may seem daunting.
But Vocus has your back with a breakdown of the five key types of social followers your business needs. Early adopters, social sharers, born followers, popular powerhouses, and (believe it or not) basement-dwelling haters all have a role to play in marketing your business. Identifying and engaging these groups will allow your business to better tap into the social commerce market, which is projected to hit $30 billion by 2015. Here are the five key types of follower, why you need them, and some tips on engaging them. Twitter Introduces 'Negative Keyword Targeting,' and Other Marketing Stories of the Week. Happy Sunday, marketers! Get ready! We’re about to take you on a little journey through today’s latest marketing updates, which will carry you into 2013 and beyond. Before getting started, let’s make sure you have your 2013 marketing goals in order. What are you hoping to achieve this coming year? NeedTagger – The Customer Search Engine for Social Media – 10 Ways To Introduce Yourself to a Prospect On Twitter.