Social media
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draft presentation on the unique dynamics that characterize social media, distinct from communications or media themselves. thanks to michelle hamilton and rudi omeara for helping. More...
Social Media Stories
A presentation I gave on the research I did for my thesis regarding the development of social media strategies in the external organizational communication. More...
Social media strategy : what, why, how
Op zijn weblog voorspelt de Conversation Starter David Armano de – in zijn ogen – Six Social Media verschuivingen voor 2010. In het kort komen ze hier op neer: 1.
CROSSMEDIA - Crossmedialog.nl Het kruispunt van media.: 6 social
The 80-20 Rule of B2B Social Media | Social Media B2B
By Jeffrey L. Cohen Everyone knows about the 80-20 rule. No matter how you analyze your B2B company, it always comes back to within a few percentage points of 80-20. 80% of your revenue comes from 20% of your customers. While this one is usually okay if those 20% are stable customers, it’s the other common one that is troublesome. 80% of your resources seem to be spent on the customers responsible for only 20% of your revenue. This is the one that can’t possibly be true.Social Media, Power & Metcalfe's Law - Global Neighbourhoods
The question was: " What do you think is more important for attaining power: followers or who you follow?" It was directed at me as I sat on a panel at the Social Media Summit , produced by London-headquartered Lewis PR. It took me by surprise and one live tweeter accused me of skirting the issue and not understanding about power. I disagree with his assessment but that's besides the point. It took me by surprise because most people who follow me know that I see social media as all about the conversation; not power. It involves personal and corporate branding issues, but not power.
Deze quotes zijn dmv crowdsourcing verzameld op Twitter (@mlanting). Een aantal ervan zijn verschenen in het boek Connect! (www.managementboek,nl) More...
85 Social Media Quotes
Points & Pitfalls of Social Media
Social media can create relevance and connect you to your audience, but does it create legal issues for your organization as well? Learn more about social media and what legal issues you need to be aw Social media can create relevance and connect you to your audience, but does it create legal issues for your organization as well? Learn more about social media and what legal issues you need to be aware of.
Which Part of Social Media Sells? | The Relationship Economy....
Everyone everywhere is selling “social media” products and services. I often wonder which part of social media are they selling. In an earlier post titled “ Do You Sell Social Media Snake Oil ” we said “ Using social media effectively demands mind-sets and capabilities that are unfamiliar and sometimes even counter intuitive to many business managers. Business managers should allow themselves and the entire organization time to unlearn and rethink everything before they “jump into” social media. Most are following those who haven’t unlearned and rethought how, where, when,who, why and what they communicate which ultimately produces results, good bad and indifferent.” Each function produces value to the preceding function and value is passed back and forth between each function in the form of feedback data for improvement.Social Media for Business: The Dos & Don'ts of Sharing
Sarah Evans is the director of communications at Elgin Community College (ECC) in Elgin, Illinois. She also authors a PR and social media blog and is the founder of #journchat . It doesn’t matter if you’re on Facebook , Twitter , YouTube , Flickr ; your online personality is not only part of your overall brand, it becomes an interactive experience for you and your business.
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Web 2.0 Tools and Applications - Go2web20
clicktoapp.com Click.to simplifies your daily work significantly. You will save dozens of clicks, because interfaces between programs, and detours, can be skipped. Rather than looking up an address for a contact in Outlook, opening your browser to access Google Maps, and then typing in the address, you only need to click on Outlook, hit Ctrl+C (for Mac-Users: ⌘+C), select the menu click.to ''Google Maps'' and click.to searches for the address automatically on google maps and shows you the results.