Brands on Pinterest: To $ or Not to $? [STUDY] Brands should be wary of attaching price tags to the products they pin on Pinterest, a new study from analytics startup Pinreach and Josh Yang, a MBA candidate at Harvard Business School, indicates.
![Brands on Pinterest: To $ or Not to $? [STUDY]](http://cdn.pearltrees.com/s/pic/th/brands-on-pinterest-not-study-27339806)
The two parties discovered that pins with price tags are just as likely to be shared as pins without price tags. Both types were repinned between 5.4 and 5.5 times on average. Pins with price tags received slightly more likes, however: 1.4 likes per pin versus 1.1 likes per pin. Users can attach price tags to pins by typing in a "$" sign followed by one or more numbers in the description box. The price tag appears not only in the description, but also in the upper lefthand corner of the pin thumbnail and image, like so: The results were based on a randomized sample of 1 million pins, 1.2% of which bore $ tags. When brands affixed price tags to product pins however, users behaved differently.
Why the behavior shift? Pinterest for Hoteliers – A Guide to Pinterest for Hotels, Resorts and Restaurants. Feb 29, 12 | 3:06 am inShare0 By Jitendra Jain (JJ) Pinterest has been all the rage recently, with various news sites and brands sitting up and taking notice.
Pinterest.com isn't new, though...it was (Beta) launched in 2010 and rose to fame in 2011 when it was declared one of the 50 best websites of the year by TIME magazine. By the end of last year, it garnered a lot more attention as it made it to the Hitwise list of top 10 social networks, Techcrunch's best new startup title and also gained a reputation for driving more referral traffic to online retailers than YouTube, Google+ or LinkedIN.
So what's the big deal, you ask? What Pinterest is (and isn't) Pinterest is basically like a giant digital tack-board / notice-board / scrapbook. So essentially if you find an interesting photo or video that you like on the web, you can "Pin" it to an appropriate pinboard on your Pinterest profile and add a comment / tagline. Why is it popular...and who's actually using Pinterest? About the author: Instagram Reaches 27 Million Registered Users And Says Its Android App Is Nearly Here. Instagram, the photo-sharing app that has taken a definitive lead on iOS, said it has surpassed 27 million registered users today at the SXSW Interactive conference in Austin, Texas.
Co-founder Kevin Systrom didn’t disclose daily active users during his fireside chat with TechCrunch editor Alexia Tsotsis. But he did say of all the users who have been active in the last week, 67 percent of them used the app yesterday. “It’s Facebook-level engagement that we’re seeing,” Systrom said. He didn’t really offer any clarity on rumors that the company is raising $40 million at a $500 million valuation. “Good companies are always fundraising,” he said. Systrom also had one more thing up his sleeve — he showed off the company’s upcoming Android app. “In some ways, it’s better than our iOS app.
Co-founder Mike Krieger added that folks over at Android have been pretty impressed with the way the app leverages the platform. “I don’t think it took us so long. Dogbnb: DogVacay Wants To Help You Find A Boarding Alternative For Your Four-Legged Friends. As a former dog owner, I know how challenging it can be to find the best care for your four-legged-friend when going on vacation or taking a trip.
While boarding dogs at kennels is an option, I always prefer to have a dog sitter at an actual home (or at my own home) take care of my pet to ensure one-on-one care. The difficulty is actually finding dog lovers who want to babysit for dogs in their spare time. Enter DogVacay, a new marketplace out of Los Angeles incubator Science, that matches dog owners in need of pet-care services with qualified animal caregivers. The service is launching today in Los Angeles and San Francisco. Founded by a husband and wife team, Aaron Hirschhorn and Karine Nissim Hirschhorn, DogVacay was inspired by the couple’s desire to find a real, loving home for their own dogs, so that their boarding experience is as much a vacation as their owner’s.
As Hirschhorn tells me, there are many caregivers who love pets and use this as a way to make supplemental income.